Background

Mayfair Insurance, we ignite a culture of innovation, driven by respect, professionalism, accountability, and open communication, to deliver exceptional experiences, exceed customer expectations, and lead the industry with integrity.

Job Profile

Job Title Business Development Officer-Bancassurance Department Business Development

Report To Assistant Manager Bancassurance/Designate Grade TBA

Direct Reports TBA

JOB PURPOSE (Job Summary)

The Business Development Officer - Bancassurance is responsible for driving business growth through the bancassurance channel by developing and maintaining strong partnerships with partner banks, supporting branch networks, identifying sales opportunities, and ensuring the achievement of premium growth, profitability, and customer service objectives.

KEY DUTIES & RESPONSIBILITIES

1. Bancassurance Relationship Management

• Develop and maintain strong relationships with partner banks and branch networks.
• Act as the primary point of contact for assigned bank branches on insurance matters.
• Conduct regular branch visits to strengthen partnerships and drive business growth.
• Support bank staff in identifying and converting insurance opportunities

2. Business Development and Sales

• Drive the achievement of premium income and new business targets through the bancassurance channel.
• Identify opportunities to increase insurance penetration within assigned bank branches.
• Promote insurance products and solutions to bank customers through the branch network.
• Develop and implement initiatives aimed at increasing business volumes and market share.

3. Training and Capacity Building

• Train and coach bank staff on insurance products, sales techniques, and customer engagement.
• Conduct product awareness sessions and sales campaigns.
• Support bank staff in understanding product features, benefits, and compliance requirements

4. Customer Service and Stakeholder Engagement

• Ensure high standards of service to bank partners and customers.
• Coordinate with underwriting, claims, and operations teams to facilitate timely service delivery.
• Assist in resolving customer complaints and escalated matters

5. Portfolio Management and Retention

• Monitor business performance and renewal opportunities within assigned branches.
• Implement strategies to improve business retention and customer loyalty.
• Track sales pipelines and conversion rates to maximize performance.

6. Reporting and Compliance

• Prepare periodic performance reports and business updates.
• Monitor compliance with regulatory requirements and internal policies.
• Maintain accurate records of business development activities, training sessions, and sales performance.

KEY PERFORMANCE MEASURES WORKING RELATIONS

➢ Bancassurance Business Growth: Achieve agreed premium income, revenue growth, and new business targets through partner bank channels.

➢ Relationship Management: Maintain strong relationships with partner banks, branch management, and key stakeholders to enhance business generation and collaboration.

➢ Channel Performance & Productivity: Improve productivity within assigned bank branches through regular engagement, coaching, and business development initiatives.

➢ Business Retention & Portfolio Management: Ensure high retention of existing business while promoting portfolio growth and profitability.

➢ Training & Sales Support: Deliver effective training, product awareness, and sales support to bank staff to improve insurance penetration and business conversion.

➢ Customer Service Excellence: Ensure timely resolution of customer and bank partner queries while maintaining high service standards.

➢ Compliance & Governance: Ensure adherence to regulatory requirements, company policies, and bancassurance operating procedures.

➢ Reporting & Market Intelligence: Provide accurate business reports, monitor market trends, and identify opportunities to strengthen the bancassurance channel.

Internal: MD, ED, GM, HODs, staff. External: Existing and potential partners, regulators, business partners and industry stakeholders

JOB SPECIFICATIONS COMPETENCIES RELEVANT EXPERIENCE

Academic.

• Bachelor's Degree in Business Administration, Marketing, Insurance, Finance, or a related field

Professional

• Diploma or Professional Qualification in Insurance (ACII, AIIK, CII or equivalent) is an added advantage.

Functional Skills

• Bancassurance Relationship Management
• Business Development and Sales Management
• Insurance Product Knowledge
• Channel Performance Management
• Customer Relationship Management
• Sales Coaching and Training
• Negotiation and Influencing Skills
• Portfolio Growth and Retention
• Market Intelligence and Opportunity Identification
• Performance Reporting and Analysis
• Partnership and Relationship Management
• Customer Focus and Service Excellence
• Commercial Acumen
• Strategic Thinking and Business Development
• Accountability and Results Orientation
• Effective Communication and Influencing Skills
• Collaboration and Teamwork
• Innovation and Continuous Improvement
• Integrity and Professionalism

RELEVANT EXPERIENCE

• Minimum of 3-5 years' experience in insurance sales, bancassurance, business development, relationship management, or a related field.
• Proven experience in developing and managing strategic partnerships and distribution channels.
• Demonstrated track record of achieving sales and premium production targets.
• Experience working with financial institutions, bank branch networks, or corporate clients is an added advantage.
• Sound understanding of insurance products, customer relationship management, and sales processes.
• Experience in training, coaching, and supporting sales teams to drive business performance.

The job description may include new responsibilities and tasks or modify existing ones as Management deems necessary.

• Develop and maintain strong relationships with partner banks and branch networks.
• Act as the primary point of contact for assigned bank branches on insurance matters.
• Conduct regular branch visits to strengthen partnerships and drive business growth.
• Support bank staff in identifying and converting insurance opportunities
• Drive the achievement of premium income and new business targets through the bancassurance channel.
• Identify opportunities to increase insurance penetration within assigned bank branches.
• Promote insurance products and solutions to bank customers through the branch network.
• Develop and implement initiatives aimed at increasing business volumes and market share.
• Train and coach bank staff on insurance products, sales techniques, and customer engagement.
• Conduct product awareness sessions and sales campaigns.
• Support bank staff in understanding product features, benefits, and compliance requirements
• Ensure high standards of service to bank partners and customers.
• Coordinate with underwriting, claims, and operations teams to facilitate timely service delivery.
• Assist in resolving customer complaints and escalated matters
• Monitor business performance and renewal opportunities within assigned branches.
• Implement strategies to improve business retention and customer loyalty.
• Track sales pipelines and conversion rates to maximize performance.
• Prepare periodic performance reports and business updates.
• Monitor compliance with regulatory requirements and internal policies.
• Maintain accurate records of business development activities, training sessions, and sales performance.

• Bancassurance Relationship Management
• Business Development and Sales Management
• Insurance Product Knowledge
• Channel Performance Management
• Customer Relationship Management
• Sales Coaching and Training
• Negotiation and Influencing Skills
• Portfolio Growth and Retention
• Market Intelligence and Opportunity Identification
• Performance Reporting and Analysis
• Partnership and Relationship Management
• Customer Focus and Service Excellence
• Commercial Acumen
• Strategic Thinking and Business Development
• Accountability and Results Orientation
• Effective Communication and Influencing Skills
• Collaboration and Teamwork
• Innovation and Continuous Improvement
• Integrity and Professionalism

• Bachelor's Degree in Business Administration, Marketing, Insurance, Finance, or a related field
• Diploma or Professional Qualification in Insurance (ACII, AIIK, CII or equivalent) is an added advantage.