Department: Sales and Distribution
Section: Sales and Distribution
Duty Station: Kampala-Uganda
Reports: Head of Sales and Distribution

Supervises:
• Sales Represent

Job Purpose
The Channel Manager will be responsible for managing the Betar Butcher shops, ensuring the successful launch and ongoing management of products. This is a high-execution role requiring a hands-on leader who can drive daily sales targets, manage complex logistics, ensure operational excellence, and build a highperforming team.

Key Internal Stakeholders. Key External Stakeholders.

• Marketing
• Distributors
• Operations
• Other customers

Key Responsibilities

1. Sales Strategy & Performance Management

• Target Achievement: Deploy aggressive sales strategies to ensure every location meets its daily, weekly, and monthly revenue targets.
• Data Analysis: Track and report on daily sales per location. Analyze trends to identify high-performing shops and those requiring intervention.
• Reporting: Provide detailed sales and operational reports to headquarters, highlighting wins and areas for improvement.

2. Operations & Logistics

• Inventory Control: Manage stock levels and coordinate daily deliveries to ensure zero stock-outs while minimizing waste.
• Asset Management: Ensure all equipment, specifically fridges and freezers, are fully functioning and serviced to maintain product quality and safety standards.
• Location Analysis: continually evaluate current shop locations for viability and assist in scouting and validating new locations for market expansion.

3. People Leadership

• Recruitment: Review, interview, and hire Shop Managers who align with the Betar Butcher brand standards.
• Management: oversee the performance of 11 Shop Managers, providing coaching, discipline, and motivation to ensure high customer service standards.

4. Brand Growth & Market Testing

• Activations: Plan and execute on-ground activations to drive foot traffic and brand awareness in specific territories.
• Product Testing: Lead the in-market testing of new meat products, gathering customer feedback to inform production decisions.

Minimum Qualification Requirements:

Related Minimum Experience:

• Bachelor’s Degree in sales, marketing, business administration or any other relevant field.
• Demonstrated sales and/or training with ability to utilize consultative sales techniques
• Proven results of delivering client solutions and meeting sales goals
• At least 3 years of experience in field sales and marketing in a busy FMCG environment.
• Excellent interpersonal and communication skills – written and spoken.
• Demonstrated presentation skills with ability to convey complex information to a broad audience.
• Experience handling major accounts in a B2B selling environment will be an added advantage.

Competencies Required:

Behavioural

• Must demonstrate strong leadership abilities to inspire, and influence.

Leadership

• Strong Leadership potential to effectively drive a business agenda.

Knowledge.

• Strong analytical skills with the ability to interpret and utilize data and strategic tools to improve sales, meet goals, identify opportunities and exceed customer expectations

Skills

• Communications skills
• Negotiation skills
• Collaboration and relationship building
• Excellent organizational skills

Attributes include:

• Problem Solving
• Resilience
• Adaptability
• Integrity

• Deploy aggressive sales strategies to ensure every location meets its daily, weekly, and monthly revenue targets.
• Track and report on daily sales per location. Analyze trends to identify high-performing shops and those requiring intervention.
• Provide detailed sales and operational reports to headquarters, highlighting wins and areas for improvement.
• Manage stock levels and coordinate daily deliveries to ensure zero stock-outs while minimizing waste.
• Ensure all equipment, specifically fridges and freezers, are fully functioning and serviced to maintain product quality and safety standards.
• Continually evaluate current shop locations for viability and assist in scouting and validating new locations for market expansion.
• Review, interview, and hire Shop Managers who align with the Betar Butcher brand standards.
• Oversee the performance of 11 Shop Managers, providing coaching, discipline, and motivation to ensure high customer service standards.
• Plan and execute on-ground activations to drive foot traffic and brand awareness in specific territories.
• Lead the in-market testing of new meat products, gathering customer feedback to inform production decisions.

• Communications skills
• Negotiation skills
• Collaboration and relationship building
• Excellent organizational skills
• Strong leadership abilities
• Strong Leadership potential
• Strong analytical skills
• Ability to interpret and utilize data and strategic tools
• Consultative sales techniques
• Presentation skills

• Bachelor’s Degree in sales, marketing, business administration or any other relevant field.
• Demonstrated sales and/or training with ability to utilize consultative sales techniques
• Proven results of delivering client solutions and meeting sales goals
• At least 3 years of experience in field sales and marketing in a busy FMCG environment.
• Excellent interpersonal and communication skills – written and spoken.
• Demonstrated presentation skills with ability to convey complex information to a broad audience.
• Experience handling major accounts in a B2B selling environment will be an added advantage.
• Must demonstrate strong leadership abilities to inspire, and influence.
• Strong Leadership potential to effectively drive a business agenda.
• Strong analytical skills with the ability to interpret and utilize data and strategic tools to improve sales, meet goals, identify opportunities and exceed customer expectations