Media Challenge Initiative
Media Challenge Initiative
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We are youth-driven non-profit, building the next generation of journalists in Africa through training, mentorship and experiential peer-to-peer learning

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VISION
An empowered generation of journalists equipped with the knowledge and tools for solutions-based reporting

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MISSION
To build the next generation of journalists by promoting knowledge and solutions based journalism

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The Best Experience Ever

OUR BELIEF
⦁ We believe that good journalism can make the world a better place
⦁ We believe that the next generation of journalists is very essential in defining the future world through the stories they tell and how they tell them
⦁ We believe that journalists can change the world by covering systems that work and help replicate them in other places.
⦁ We believe that it’s no longer enough for journalist to just report about the Challenges of our time. We believe if we want to forge solutions to the greatest problems that our communities face Journalists must facilitate solutions and create a dialogue that ignites chang

The Media Challenge Academy/HUB is a media space created with an aim of providing media students a platform to get hands on practice through training, mentorship and experiential peer to peer learning.

Online Communication
Over the last two decades, advances in media technologies, which have changed the practice of journalism today

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Radio Production
The advent internet has created exciting opportunities for radio production through podcasting. This course therefore will enable you to take advantage of these new technologies – as well as more traditional media – to communicate with audiences in a creative and exciting way.

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Television Production
Our Television training allows you to specialise in a variety of production roles, both within our superb state of the art TV Studio as well as outside environments. These include Camera, Editing, News production, Anchoring and Report.

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The academy is an accelerator platform that provides value addition by enhancing practical learning for media students giving them an opportunity to have hands on experiential sessions to supplement their class theories.OUR PLEDGE TO SERVE!
Aware that …..the right to receive and impart information and ideas through any media is a fundamental human right.Article. 19 UDHR, Article 9 ACHPR & Article 29 of the Constitution of Uganda.

Mindful that all rights and duties of a journalist originate from this fundamental right.
Cognisant that in times of crisis, journalists must appeal to their social responsibility to educate, inform and empower the public to make informed decisions.
Inspired by our belief that journalism can make the world a better place through the stories journalists tell and how the tell them.
Envisioning an empowered generation of critical journalists who advance positive development and social change.
Resolve to mobilise the diverse skills of our community of young journalists to contribute to the global efforts of fighting COVID 19 through this dedicated space. It will include media resources on Corona reporting, among other things but FIRST WE START WITH THIS CAMPAIGN
THE CAMPAIGN
Translating corona virus prevention Messages in our local Languages
Background
A group of Media Challenge Fellows 2019 came together to mobilise the community of 70+ Fellows to translate corona virus awareness and prevention messages into their local languages. Aware that most of the messages are in English leaving out a big number rural Ugandans and some urban Ugandans, MCI Fellows adapted Ministry of Health information into a simple script and invited the community members to translate the script into their native languages.

Action: Voicing the script
On a fun filled day, fellows were invited to MCI offices to voice the translated scripts. A number of triple takes and boooom….we have very good audio messages to share with the world.

What next…………….
We are sharing the audio clips on our website here for anyone to share
We are sharing them widely via our social media platforms -https://soundcloud.com/media-challenge-academy Facebook @Media Challenge Initiative
We are sharing the content with community radio station that air in specific local languages
All our fellows will be invited to share the clips in their communities via whatsapp
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