Our vision

Prosperous, just and vibrant rural African people and communities.

Our mission

We make radio a powerful force for good in rural Africa—one that shares knowledge, amplifies voices, and supports positive change.

Our story

It all got started on a bumpy bus ride in Zambia back in 1975. It was then that a Canadian broadcaster named George Atkins got a simple but powerful idea that would go on to improve the lives of millions of the world’s most vulnerable farmers.