Business Development Trainee

2026-08-19T07:22:22+00:00

FULL_TIME

Professional Services

Management, Sales & Retail, Business Operations

2026-09-09T17:00:00+00:00

8

Department: Business Development & Sales
Reports to: Business Development Officer / Sales Manager
Location: Kampala, Uganda
Employment Type: Full-Time Trainee
Level: Entry Level

PAGE 1 — ROLE & BUSINESS DEVELOPMENT PROCESS

1. Role Purpose

The Business Development Trainee supports Lafab Solutions in generating new business, developing prospects into qualified opportunities and helping convert opportunities into paying clients.

The trainee will operate through Lafab Solutions’ Sales/CRM process, using the company’s digital system to manage companies, contacts, deals, activities, tasks, follow-ups and sales opportunities.

The role is not simply to “look for clients.” The trainee is expected to create and manage a consistent pipeline of potential customers, ensure every opportunity has a next action and support the Business Development Team in moving qualified prospects through the sales process.

Core Sales Process

Find Prospects → Create Company/Contact → Qualify → Identify Need → Create Deal → Engage → Follow Up → Proposal/Offer → Negotiate → Close → Handover → Follow Up

Core principle: The system manages the sales pipeline; the Business Development Trainee manages the pipeline through the system.

2. Key Responsibilities

A. Prospecting & Lead Generation

The trainee will continuously identify organisations that could benefit from Lafab Solutions’ services.

Responsibilities include:

• Research potential corporate clients.
• Identify companies, NGOs, hotels, supermarkets, factories, farms, schools, consultancies and other organisations with workforce or recruitment needs.
• Identify organisations advertising vacancies or experiencing workforce expansion.
• Research decision-makers, HR Managers, business owners, administrators and other relevant contacts.
• Build prospect lists from online and offline sources.
• Identify opportunities for:
  • Job advertising
  • Recruitment
  • No-Cost Recruitment
  • Casual Labour Management
  • Maids/Domestic Worker Services
  • Salary Survey and Compensation Benchmarking
  • HR Advisory Services
  • Temporary Staffing
  • Employee Outsourcing
  • Head Hunting
  • Other Lafab Solutions workforce services
• Continuously add new prospects to the sales pipeline.

B. Company & Contact Management

Every meaningful prospect should be properly recorded in the sales system.

The trainee will:

• Create company records.
• Add relevant contacts.
• Capture contact details accurately.
• Record company information and business needs.
• Identify decision-makers and influencers.
• Keep company and contact information updated.
• Avoid creating duplicate records.
• Maintain accurate prospect information for future engagement.

C. Lead Qualification

The trainee will determine whether a prospect represents a genuine business opportunity.

Qualification should establish:

• What the organisation does.
• Its workforce/recruitment needs.
• The service that may solve the need.
• Who makes the purchasing decision.
• Whether there is a current or potential requirement.
• Timing of the requirement.
• Expected scale or volume.
• Existing solution/provider where relevant.
• Next appropriate action.

The trainee should distinguish between:

Prospect → Potential Lead → Qualified Opportunity → Active Deal

rather than treating every company as an immediate sales opportunity.

3. Understanding Client Needs

The trainee should learn to sell by understanding the client’s problem, not by simply presenting all Lafab Solutions services.

The trainee will:

• Contact prospects through approved channels.
• Ask relevant discovery questions.
• Understand recruitment and workforce challenges.
• Identify gaps in the client’s current approach.
• Determine which Lafab Solutions service is relevant.
• Capture important information in the CRM.
• Escalate qualified opportunities to the Business Development Officer.

The objective is to answer:

What problem does this client have, and which Lafab Solutions service can solve it?

4. Deal & Pipeline Management

Once a genuine opportunity is identified, the trainee will support its management as a deal/opportunity in the sales system.

Responsibilities include:

• Create deals for qualified opportunities.
• Select the appropriate service.
• Record expected value where known.
• Record relevant deal information.
• Maintain the correct deal stage.
• Record activities and interactions.
• Create follow-up tasks.
• Ensure every active deal has a clear next action.
• Update deal status after each meaningful interaction.
• Escalate opportunities requiring senior sales involvement.

The trainee should never allow opportunities to sit in the pipeline without a defined next step.

PAGE 2 — FOLLOW-UP, CONVERSION & PERFORMANCE

5. Sales Activities & Follow-Up

A major responsibility of the trainee is consistent follow-up.

The trainee will:

• Make prospecting calls.
• Send approved sales messages and emails.
• Follow up on previous conversations.
• Schedule meetings and presentations.
• Follow up on proposals and quotations.
• Follow up on undecided prospects.
• Re-engage dormant opportunities.
• Complete assigned sales tasks.
• Record outcomes in the CRM.
• Schedule the next action immediately after a meaningful interaction.

Follow-Up Principle

No active opportunity should be forgotten simply because the prospect did not respond the first time.

Follow-up must be persistent but professional and based on the sales process.

6. Meetings, Presentations & Proposals

The trainee may support the Business Development Team in preparing for and conducting client engagements.

Responsibilities include:

• Schedule meetings with qualified prospects.
• Prepare relevant company/service information.
• Research the prospect before the meeting.
• Record client requirements.
• Assist with presentations.
• Prepare information required for proposals or quotations.
• Follow up after meetings.
• Record agreed actions and responsibilities.
• Create follow-up tasks in the system.

The trainee should learn to connect the client’s specific need to a clear Lafab Solutions solution and commercial opportunity.

7. Closing & Handover Support

The trainee will support the Business Development Officer in converting qualified opportunities into clients.

Responsibilities include:

• Follow up on commercial discussions.
• Confirm outstanding client requirements.
• Assist with proposal and quotation follow-up.
• Identify obstacles preventing a decision.
• Escalate negotiations requiring senior involvement.
• Update the deal stage.
• Record whether the opportunity is won, lost or still active.
• Ensure won opportunities are properly handed over to the relevant service delivery team.
• Ensure important client information is transferred from Sales to Operations.

A sale should not be considered complete merely because the client says “yes.” The trainee should help ensure that the commercial commitment, service requirements and handover are properly recorded.

8. Lost & Dormant Opportunities

Not every prospect will convert immediately.

The trainee will:

• Record lost opportunities accurately.
• Capture the reason for loss where known.
• Identify opportunities that may become relevant later.
• Schedule appropriate future follow-ups.
• Re-engage dormant prospects where appropriate.
• Analyse recurring reasons why prospects do not convert.
• Report useful market feedback to the Business Development Team.

Lost opportunities should produce learning, not simply disappear from the system.

9. CRM & Task Discipline

The sales system is the trainee’s primary management tool.

The trainee must:

• Keep company and contact records accurate.
• Maintain deal information.
• Complete assigned tasks.
• Record calls, meetings and important interactions.
• Update deal stages.
• Maintain follow-up dates.
• Ensure no active opportunity is without a next action.
• Keep the pipeline current.
• Use system records rather than relying on personal notebooks or memory.

If a sales activity is not recorded, the team cannot reliably manage or measure the opportunity.

10. Key Performance Indicators

KPI Area	Measure
Prospecting	Number of quality prospects identified
New companies	New companies properly entered into CRM
Contacts	Relevant decision-makers identified
Qualification	Qualified opportunities generated
Meetings	Client meetings/appointments generated
Deals	Qualified deals created and progressed
Follow-up	Follow-ups completed on time
Pipeline	Value and quality of active opportunities
Conversion	Prospects converted into qualified opportunities/clients
Sales support	Proposals and opportunities effectively supported
CRM discipline	Accurate and timely system updates
Task completion	Sales tasks completed on time
Revenue	Contribution to closed/won business

11. Daily Operating Routine

Morning

• Review CRM dashboard and assigned tasks.
• Review active deals requiring follow-up.
• Identify prospects to contact.
• Prioritise urgent opportunities.
• Plan the day’s prospecting activities.

During the Day

• Research new prospects.
• Create/update company and contact records.
• Make calls and send approved communications.
• Qualify opportunities.
• Schedule meetings.
• Follow up active deals.
• Support proposals and presentations.
• Update the CRM after each important activity.

End of Day

• Complete outstanding tasks.
• Update deal stages.
• Ensure every active opportunity has a next action.
• Record outcomes.
• Review pipeline for the following day.
• Submit required activity report.

12. Required Skills & Personal Attributes

Essential Skills

• Good communication skills.
• Good spoken and written English.
• Strong internet and business research skills.
• Good computer literacy.
• Ability to learn CRM/sales systems quickly.
• Good organisation and record-keeping.
• Strong follow-up ability.
• Ability to communicate professionally with business decision-makers.
• Basic understanding of sales and customer service.

Ideal Personal Attributes

• Proactive — creates opportunities rather than waiting for them.
• Persistent — follows up consistently.
• Curious — asks questions and seeks to understand client problems.
• Commercially minded — recognises opportunities.
• Organised — keeps the sales pipeline under control.
• Confident — comfortable initiating conversations with businesses.
• Resilient — able to handle rejection without losing momentum.
• Accountable — owns assigned prospects and tasks.
• System-driven — records and manages work through the CRM.
• Fast learner — quickly understands Lafab Solutions’ services and sales process.

13. Education & Experience

• Certificate, Diploma or Degree in Business, Marketing, Sales, HR or another relevant field.
• Recent graduates are encouraged to apply.
• Previous sales experience is an advantage but not essential.
• Experience in business development, telemarketing, recruitment, customer service or digital sales is an advantage.

Selection should focus strongly on:

Communication + Initiative + Persistence + Commercial Awareness + Digital Ability + Follow-Up Discipline + Learning Capacity

14. Career Progression

Business Development Trainee
↓
Business Development Officer
↓
Senior Business Development Officer
↓
Business Development Supervisor/Manager
↓
Head of Business Development

15. Standard of Success

The trainee is successful when Lafab Solutions has a growing, organised and actionable sales pipeline and management can clearly see:

Who are our prospects? What do they need? Who is the decision-maker? Which service are we offering? What stage is the opportunity at? What happened last? What needs to happen next? What is the potential value?

The ultimate objective is:

More Quality Prospects + Better Qualification + Consistent Follow-Up + Stronger Pipeline + More Meetings + More Converted Clients + More Revenue.

2. Key Responsibilities A. Prospecting & Lead Generation The trainee will continuously identify organisations that could benefit from Lafab Solutions’ services. Responsibilities include: Research potential corporate clients. Identify companies, NGOs, hotels, supermarkets, factories, farms, schools, consultancies and other organisations with workforce or recruitment needs. Identify organisations advertising vacancies or experiencing workforce expansion. Research decision-makers, HR Managers, business owners, administrators and other relevant contacts. Build prospect lists from online and offline sources. Identify opportunities for: Job advertising Recruitment No-Cost Recruitment Casual Labour Management Maids/Domestic Worker Services Salary Survey and Compensation Benchmarking HR Advisory Services Temporary Staffing Employee Outsourcing Head Hunting Other Lafab Solutions workforce services Continuously add new prospects to the sales pipeline. B. Company & Contact Management Every meaningful prospect should be properly recorded in the sales system. The trainee will: Create company records. Add relevant contacts. Capture contact details accurately. Record company information and business needs. Identify decision-makers and influencers. Keep company and contact information updated. Avoid creating duplicate records. Maintain accurate prospect information for future engagement. C. Lead Qualification The trainee will determine whether a prospect represents a genuine business opportunity. Qualification should establish: What the organisation does. Its workforce/recruitment needs. The service that may solve the need. Who makes the purchasing decision. Whether there is a current or potential requirement. Timing of the requirement. Expected scale or volume. Existing solution/provider where relevant. Next appropriate action. The trainee should distinguish between: Prospect → Potential Lead → Qualified Opportunity → Active Deal rather than treating every company as an immediate sales opportunity. 3. Understanding Client Needs The trainee should learn to sell by understanding the client’s problem, not by simply presenting all Lafab Solutions services. The trainee will: Contact prospects through approved channels. Ask relevant discovery questions. Understand recruitment and workforce challenges. Identify gaps in the client’s current approach. Determine which Lafab Solutions service is relevant. Capture important information in the CRM. Escalate qualified opportunities to the Business Development Officer. The objective is to answer: What problem does this client have, and which Lafab Solutions service can solve it? 4. Deal & Pipeline Management Once a genuine opportunity is identified, the trainee will support its management as a deal/opportunity in the sales system. Responsibilities include: Create deals for qualified opportunities. Select the appropriate service. Record expected value where known. Record relevant deal information. Maintain the correct deal stage. Record activities and interactions. Create follow-up tasks. Ensure every active deal has a clear next action. Update deal status after each meaningful interaction. Escalate opportunities requiring senior sales involvement. The trainee should never allow opportunities to sit in the pipeline without a defined next step. PAGE 2 — FOLLOW-UP, CONVERSION & PERFORMANCE 5. Sales Activities & Follow-Up A major responsibility of the trainee is consistent follow-up. The trainee will: Make prospecting calls. Send approved sales messages and emails. Follow up on previous conversations. Schedule meetings and presentations. Follow up on proposals and quotations. Follow up on undecided prospects. Re-engage dormant opportunities. Complete assigned sales tasks. Record outcomes in the CRM. Schedule the next action immediately after a meaningful interaction. Follow-Up Principle No active opportunity should be forgotten simply because the prospect did not respond the first time. Follow-up must be persistent but professional and based on the sales process. 6. Meetings, Presentations & Proposals The trainee may support the Business Development Team in preparing for and conducting client engagements. Responsibilities include: Schedule meetings with qualified prospects. Prepare relevant company/service information. Research the prospect before the meeting. Record client requirements. Assist with presentations. Prepare information required for proposals or quotations. Follow up after meetings. Record agreed actions and responsibilities. Create follow-up tasks in the system. The trainee should learn to connect the client’s specific need to a clear Lafab Solutions solution and commercial opportunity.

13. Education & Experience Certificate, Diploma or Degree in Business, Marketing, Sales, HR or another relevant field. Recent graduates are encouraged to apply. Previous sales experience is an advantage but not essential. Experience in business development, telemarketing, recruitment, customer service or digital sales is an advantage.

No Requirements

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