The Company

Tiko inspires futures where girls and young women take charge of their sexual and reproductive choices, with the freedom to shape their lives. Founded in 2014, Tiko is an African nonprofit organisation that enhances the potential and fosters the resilience of adolescent girls and young women (AGYW) in Sub-Saharan Africa by addressing the critical “Triple Threat”: early pregnancy, HIV, and sexual and gender-based violence (SGBV). Tiko has developed its own unique girl-centric technology platform to unite an ecosystem of existing, established partners to provide an environment enabling girls to choose when, where and how they meet their health and wellbeing needs. Leveraging this technology-enabled, community-driven approach, Tiko collaborates with local and national health systems to drive sustainable, transformative change. Tiko operates in seven countries including Kenya, Ethiopia, Uganda, Burkina Faso, South Africa, Zambia and Nigeria.

Tiko has offices in South Africa, Kenya, Ethiopia, the Netherlands, the UK, and Portugal. Globally, our team consists of +230 enthusiastic, international colleagues. Whether you are working from our biggest office in Nairobi, the fast-growing office in South Africa, or from home, our people are young, and our culture is global and dynamic. Our work environment is fast-paced, informal, and friendly. You can learn more about what being part of Tiko is like here.

We are open to remote work for this position and welcome applicants from any of our office locations.

The Job

We are seeking an experienced Digital Communications Manager to lead Tiko’s digital presence, visibility and engagement through a digital-first content strategy that directly supports fundraising and organisational goals. This role is pivotal in shaping how Tiko tells its story online, strengthening donor awareness and engagement, and ensuring a high-quality digital experience across all channels.

You will oversee Tiko’s content strategy and manage key digital platforms, including social media, e-newsletters, online events and the website. Working closely with internal teams, you will translate impact into compelling digital storytelling, drive audience growth, and ensure consistency of messaging across channels. This role requires a strong balance of strategic thinking, hands-on content production, web management and performance analysis to grow awareness of Tiko’s mission and impact for girls across Africa.

Key responsibilities include:

• Support and contribute to Tiko’s corporate communications strategy, ensuring alignment with organisational priorities and fundraising objectives.
• Lead global digital marketing strategies, with a strong focus on fundraising, donor acquisition and engagement through digital channels.
• Drive audience growth and engagement, with particular focus on strengthening Tiko’s professional authority on LinkedIn.
• Manage and optimise Tiko’s website, ensuring strong performance, usability and user experience across devices.
• Oversee Tiko’s overall digital presence, producing high-quality multimedia content such as short videos, reels, graphics and carousels to maximise reach and engagement.
• Guide and evaluate digital campaigns using Google Analytics and advanced SEO techniques, grounded in a strong understanding of Google’s core algorithm and search behaviour.
• Lead the commissioning of digital storytelling assets, including short films and campaign videos, working with external suppliers where needed.
• Drive content innovation through creative thinking and strong conceptual development.
• Act as a key digital expert within the communications team, producing high-quality editorial content and responding proactively to evolving digital trends.

About You

You are a high-impact Digital Communications Manager who combines strategic foresight with creative, hands-on execution. You are skilled at translating organisational impact into compelling, donor-facing digital content that delivers measurable results. You think digital-first, understand how to grow and engage audiences, and enjoy owning the full lifecycle of digital content, from concept to delivery and optimisation. You are confident collaborating across teams and influencing stakeholders to ensure consistent messaging and strong brand positioning. Analytical by nature and curious about emerging trends, you bring energy, rigour and creativity to strengthening Tiko’s digital presence and investment case for girls’ health and wellbeing.

Requirements

• Bachelor’s degree or higher in Marketing, Communications, Business, or equivalent professional experience.
• At least 6 years of proven experience in international digital marketing, with exposure to Europe and US markets, and a strong portfolio of impactful work.
• Experience designing and executing digital-first B2C or B2B strategies.
• Strong web management experience, including advanced use of WordPress, Google Analytics, Google Tag Manager and Search Console.
• Working knowledge of web fundamentals such as HTML, CSS and JavaScript, and the ability to apply UX and UI principles to digital marketing.
• Experience managing corporate social media and email platforms such as LinkedIn, Bluesky and Mailchimp, including associated risk management considerations.
• Excellent editorial writing, editing and storytelling skills across multiple digital formats, with a focus on donor and partner engagement.
• Strong capability in performance tracking and audience analysis, adapting content and strategy based on user behaviour and results.
• High proficiency in design and multimedia tools, including Adobe Creative Suite (Adobe XD, Illustrator, InDesign, Premiere Pro) and rapid design platforms such as Canva.
• Exceptional written and verbal communication skills, with the ability to balance clarity, assertiveness and diplomacy.
• Strong analytical mindset and a keen interest in digital trends and the future of digital communications technologies.

In addition to your monthly salary, we offer you:

• Benefits and allowances tailored to your location.
• Flexible work arrangements, including remote or hybrid options where applicable.
• A personal development budget of €500 per year to invest in your professional growth - whether through training, certifications, or career advancement opportunities.
• Comprehensive time-off package, including 5 days of wellness leave, all regional public holidays, maternity and parental leave according to local regulations, and unlimited holidays subject to team coordination.
• The opportunity to shape a growing, impactful product and leave your mark on how we work.
• A culture built on trust - we believe you’ll do your best without the need for unnecessary rules or micromanagement.

• Support and contribute to Tiko’s corporate communications strategy, ensuring alignment with organisational priorities and fundraising objectives.
• Lead global digital marketing strategies, with a strong focus on fundraising, donor acquisition and engagement through digital channels.
• Drive audience growth and engagement, with particular focus on strengthening Tiko’s professional authority on LinkedIn.
• Manage and optimise Tiko’s website, ensuring strong performance, usability and user experience across devices.
• Oversee Tiko’s overall digital presence, producing high-quality multimedia content such as short videos, reels, graphics and carousels to maximise reach and engagement.
• Guide and evaluate digital campaigns using Google Analytics and advanced SEO techniques, grounded in a strong understanding of Google’s core algorithm and search behaviour.
• Lead the commissioning of digital storytelling assets, including short films and campaign videos, working with external suppliers where needed.
• Drive content innovation through creative thinking and strong conceptual development.
• Act as a key digital expert within the communications team, producing high-quality editorial content and responding proactively to evolving digital trends.

• Digital marketing strategy
• Content strategy and production
• Social media management (LinkedIn, Bluesky)
• Email marketing (Mailchimp)
• Website management (WordPress)
• Google Analytics, Google Tag Manager, Search Console
• SEO techniques
• Multimedia content creation (video, graphics)
• Adobe Creative Suite (Adobe XD, Illustrator, InDesign, Premiere Pro)
• Canva
• Editorial writing, editing, and storytelling
• Performance tracking and audience analysis
• Web fundamentals (HTML, CSS, JavaScript)
• UX and UI principles
• Risk management for social media and email platforms
• Written and verbal communication
• Analytical mindset
• Creative thinking

• Bachelor’s degree or higher in Marketing, Communications, Business, or equivalent professional experience.
• At least 6 years of proven experience in international digital marketing, with exposure to Europe and US markets, and a strong portfolio of impactful work.
• Experience designing and executing digital-first B2C or B2B strategies.
• Strong web management experience, including advanced use of WordPress, Google Analytics, Google Tag Manager and Search Console.
• Working knowledge of web fundamentals such as HTML, CSS and JavaScript, and the ability to apply UX and UI principles to digital marketing.
• Experience managing corporate social media and email platforms such as LinkedIn, Bluesky and Mailchimp, including associated risk management considerations.
• Excellent editorial writing, editing and storytelling skills across multiple digital formats, with a focus on donor and partner engagement.
• Strong capability in performance tracking and audience analysis, adapting content and strategy based on user behaviour and results.
• High proficiency in design and multimedia tools, including Adobe Creative Suite (Adobe XD, Illustrator, InDesign, Premiere Pro) and rapid design platforms such as Canva.
• Exceptional written and verbal communication skills, with the ability to balance clarity, assertiveness and diplomacy.
• Strong analytical mindset and a keen interest in digital trends and the future of digital communications technologies.