Role Overview:
As the Head of Growth, you will be a key member of the leadership team, responsible for developing and executing comprehensive growth strategies that drive user acquisition, engagement, and retention across diverse African markets. This role requires a visionary leader with a deep understanding of the fintech landscape and a proven track record of scaling businesses in emerging markets.

Key Responsibilities:

• Strategic Growth Planning: Develop and implement data-driven growth strategies aligned with the company’s vision and objectives, focusing on customer acquisition, retention, and revenue generation
• Market Expansion: Identify and evaluate new market opportunities across Africa, tailoring strategies to local contexts and consumer behaviors.
• Cross-Functional Leadership: Collaborate with product, marketing, sales, and engineering teams to ensure cohesive execution of growth initiatives.
• Performance Marketing: Oversee multi-channel marketing campaigns, optimizing for key metrics such as CAC, LTV, and conversion rates.
• Data Analytics: Leverage analytics tools to monitor KPIs, derive insights, and inform strategic decisions.
• Team Development: Build and mentor a high-performing growth team, fostering a culture of innovation, accountability, and continuous improvement.
• Partnership Development: Forge strategic partnerships to enhance brand visibility and drive user engagement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years in growth marketing or related roles, with at least 3 years in a leadership position within the fintech or startup ecosystem.
• Expertise in analytics tools  and CRM.
• Deep understanding of the African market landscape, consumer behavior, and regulatory environments.
• Proven ability to lead cross-functional teams and drive organizational change.

• Develop and implement data-driven growth strategies aligned with the company’s vision and objectives, focusing on customer acquisition, retention, and revenue generation
• Identify and evaluate new market opportunities across Africa, tailoring strategies to local contexts and consumer behaviors.
• Collaborate with product, marketing, sales, and engineering teams to ensure cohesive execution of growth initiatives.
• Oversee multi-channel marketing campaigns, optimizing for key metrics such as CAC, LTV, and conversion rates.
• Leverage analytics tools to monitor KPIs, derive insights, and inform strategic decisions.
• Build and mentor a high-performing growth team, fostering a culture of innovation, accountability, and continuous improvement.
• Forge strategic partnerships to enhance brand visibility and drive user engagement.

• Growth marketing
• Data analytics
• CRM
• Performance marketing
• Market expansion
• Partnership development
• Team leadership
• Strategic planning

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years in growth marketing or related roles.
• At least 3 years in a leadership position within the fintech or startup ecosystem.
• Expertise in analytics tools and CRM.
• Deep understanding of the African market landscape, consumer behavior, and regulatory environments.
• Proven ability to lead cross-functional teams and drive organizational change.