Job Purpose

Info-code consults is seeking to hire for a client the Head of Sales & Marketing to lead and manage the company's sales and marketing activities, drive motorcycle sales and market growth, develop strong dealer and customer relationships, and achieve revenue and market-share targets.

Key Roles and Responsibilities

1. Sales Growth and Forecasting

• Own the annual sales plan, and deliver consistent month-on-month growth in motorcycle sales and revenue.
• Produce an accurate monthly sales forecast so that Assembly, Finance and the Swap Network can plan bike supply, cash flow and swap capacity.
• Track sales against the plan every week, and act early when performance falls behind.
• Protect margin by controlling discounts and promotions and staying within approved pricing.

2. Sales Quality

• Make sure every sale meets the agreed rider qualification criteria, working with the Asset Financing (EVAM) team.
• Track how well riders repay after each sale, and use that information to improve targeting, sales scripts and incentives.
• Design sales incentives that reward quality sales, not just volume.

3. Go-to-Market Strategy and Direct Sales

• Set and run the go-to-market strategy: target segments, channels, pricing and payment options (with Finance), and launch plans.
• Define the value proposition for each segment, with a clear savings case compared with petrol motorcycles.
• Own direct sales to individual riders across all regions: lead generation, stage activations, test rides, financing applications, handover and follow-up.
• Build rider-financing channels with asset-finance partners, SACCOs and rider associations.
• Grow sales through referrals, rider ambassadors and networks at boda stages.
• Track competitor activity, fuel prices, rider behavior and regulatory changes, and adjust the strategy to match.

4. B2B and Fleet Sales

• Build the B2B sales channel from the ground up and own its results.
• Find and win fleet and corporate customers, such as delivery and logistics companies, ride-hailing and courier platforms, fleet owners, NGOs, development programmes and institutions.
• Lead negotiations, proposals and commercial agreements, working with Finance and Legal.
• Manage key accounts to keep customers, win repeat orders and grow each account.
• Build a B2B pipeline with clear conversion and revenue targets.

5. Market Expansion

• Own the plan to expand into new regions and towns, such as Jinja, Mbarara, Gulu and Masaka, and into other markets where approved.
• Present a business case to the CEO for each new market, covering demand, rider numbers, competition, swap-network readiness and expected payback.
• Lead each market launch with Operations and the Swap Network team, so that sales teams, swap stations and after-sales service are ready at the same time.
• Review each new market against its launch targets, and recommend whether to scale up, adjust or exit.

6. Marketing Strategy and Brand

• Own the marketing strategy, marketing budget and brand positioning.
• Lead the Communications Specialist in planning and running campaigns across field activations, radio, digital and social media, rider referrals and partnerships.
• Develop marketing plans for each segment and each new market launch.
• Measure marketing by leads, conversion, cost per sale and brand reach, and move spend to the channels that perform best.
• Make sure all brand, advertising and promotional activity follows the brand guidelines.

7. Team Growth and Development

• Design the team structure needed to meet growth targets, and present a headcount plan to the CEO.
• Recruit and onboard sales agents, supervisors, B2B/key account staff and marketing staff as the business grows, working with People & Culture.
• Train and coach the team on product knowledge, rider financing, field selling, B2B negotiation and customer handling.
• Set clear roles, KPIs and incentive schemes for every team member, and review performance regularly.
• Identify and develop future leaders, and keep a succession plan for key roles.
• Build a culture of integrity, accountability and high performance, and keep good performers by offering clear career paths.

8. Leadership, Alignment and Reporting

• Serve as a member of the leadership team and advise the CEO on commercial performance and growth.
• Align sales plans with Assembly, Finance, Asset Financing, Customer Care and the Swap Network, so the company does not sell bikes it cannot deliver, finance or charge.
• Give the CEO a weekly sales update and a monthly commercial report covering sales, pipeline, forecast, cost per sale, sales quality, expansion progress and team performance, with recommendations.
• Provide accurate commercial data for board and investor reporting.
• Develop and retain a high-performing commercial team, achieving 100% KPI compliance across direct reports.

Qualifications & Experience:

• Bachelor's degree in Business, Marketing, Sales, Engineering or a related field. An MBA is an advantage.
• At least 8 years of sales and marketing experience, including at least 4 years in a senior commercial leadership role.
• Proven record of growing sales, building and scaling sales teams, and launching in new markets or regions.
• Experience in both direct (B2C) and B2B or fleet sales, including negotiating large commercial deals.
• Experience owning a marketing strategy, budget and brand.
• Experience selling on credit or asset finance, and managing the quality of those sales.
• Experience in motorcycles, automotive, asset financing, battery-as-a-service (BaaS) or FMCG field sales is strongly preferred.
• Hands-on knowledge of the Ugandan boda boda market and how riders finance their bikes.
• Strong analytical, forecasting, negotiation and stakeholder management skills.
• Working proficiency in Luganda or another widely spoken local language is an advantage.
• A valid driving permit.

Competencies:

• Commercial ownership and accountability for results
• Sales growth and forecasting
• Team building, coaching and leadership development
• Field sales leadership and execution
• B2B deal-making and account management
• Market analysis and expansion planning
• Marketing strategy and brand management
• Data-driven decision-making

Benefits:

• Competitive salary
• Opportunities for growth and advancement within the company, with a dynamic and supportive work environment
• Training and development opportunities
• Medical Insurance

• Own the annual sales plan, and deliver consistent month-on-month growth in motorcycle sales and revenue.
• Produce an accurate monthly sales forecast so that Assembly, Finance and the Swap Network can plan bike supply, cash flow and swap capacity.
• Track sales against the plan every week, and act early when performance falls behind.
• Protect margin by controlling discounts and promotions and staying within approved pricing.
• Make sure every sale meets the agreed rider qualification criteria, working with the Asset Financing (EVAM) team.
• Track how well riders repay after each sale, and use that information to improve targeting, sales scripts and incentives.
• Design sales incentives that reward quality sales, not just volume.
• Set and run the go-to-market strategy: target segments, channels, pricing and payment options (with Finance), and launch plans.
• Define the value proposition for each segment, with a clear savings case compared with petrol motorcycles.
• Own direct sales to individual riders across all regions: lead generation, stage activations, test rides, financing applications, handover and follow-up.
• Build rider-financing channels with asset-finance partners, SACCOs and rider associations.
• Grow sales through referrals, rider ambassadors and networks at boda stages.
• Track competitor activity, fuel prices, rider behavior and regulatory changes, and adjust the strategy to match.
• Build the B2B sales channel from the ground up and own its results.
• Find and win fleet and corporate customers, such as delivery and logistics companies, ride-hailing and courier platforms, fleet owners, NGOs, development programmes and institutions.
• Lead negotiations, proposals and commercial agreements, working with Finance and Legal.
• Manage key accounts to keep customers, win repeat orders and grow each account.
• Build a B2B pipeline with clear conversion and revenue targets.
• Own the plan to expand into new regions and towns, such as Jinja, Mbarara, Gulu and Masaka, and into other markets where approved.
• Present a business case to the CEO for each new market, covering demand, rider numbers, competition, swap-network readiness and expected payback.
• Lead each market launch with Operations and the Swap Network team, so that sales teams, swap stations and after-sales service are ready at the same time.
• Review each new market against its launch targets, and recommend whether to scale up, adjust or exit.
• Own the marketing strategy, marketing budget and brand positioning.
• Lead the Communications Specialist in planning and running campaigns across field activations, radio, digital and social media, rider referrals and partnerships.
• Develop marketing plans for each segment and each new market launch.
• Measure marketing by leads, conversion, cost per sale and brand reach, and move spend to the channels that perform best.
• Make sure all brand, advertising and promotional activity follows the brand guidelines.
• Design the team structure needed to meet growth targets, and present a headcount plan to the CEO.
• Recruit and onboard sales agents, supervisors, B2B/key account staff and marketing staff as the business grows, working with People & Culture.
• Train and coach the team on product knowledge, rider financing, field selling, B2B negotiation and customer handling.
• Set clear roles, KPIs and incentive schemes for every team member, and review performance regularly.
• Identify and develop future leaders, and keep a succession plan for key roles.
• Build a culture of integrity, accountability and high performance, and keep good performers by offering clear career paths.
• Serve as a member of the leadership team and advise the CEO on commercial performance and growth.
• Align sales plans with Assembly, Finance, Asset Financing, Customer Care and the Swap Network, so the company does not sell bikes it cannot deliver, finance or charge.
• Give the CEO a weekly sales update and a monthly commercial report covering sales, pipeline, forecast, cost per sale, sales quality, expansion progress and team performance, with recommendations.
• Provide accurate commercial data for board and investor reporting.
• Develop and retain a high-performing commercial team, achieving 100% KPI compliance across direct reports.

• Sales growth and forecasting
• Team building, coaching and leadership development
• Field sales leadership and execution
• B2B deal-making and account management
• Market analysis and expansion planning
• Marketing strategy and brand management
• Data-driven decision-making
• Strong analytical, forecasting, negotiation and stakeholder management skills.

• Bachelor's degree in Business, Marketing, Sales, Engineering or a related field. An MBA is an advantage.
• At least 8 years of sales and marketing experience, including at least 4 years in a senior commercial leadership role.
• Proven record of growing sales, building and scaling sales teams, and launching in new markets or regions.
• Experience in both direct (B2C) and B2B or fleet sales, including negotiating large commercial deals.
• Experience owning a marketing strategy, budget and brand.
• Experience selling on credit or asset finance, and managing the quality of those sales.
• Experience in motorcycles, automotive, asset financing, battery-as-a-service (BaaS) or FMCG field sales is strongly preferred.
• Hands-on knowledge of the Ugandan boda boda market and how riders finance their bikes.
• Working proficiency in Luganda or another widely spoken local language is an advantage.
• A valid driving permit.