Vacancy title:
Marketing Consultant (Fractional Hire)

[Type: FULL_TIME, Industry: Professional Services, Category: Advertising & Marketing]

Jobs at:
Urban Greens

Deadline of this Job:
Sunday, August 31 2025

Duty Station:
Uganda | Kampala | Uganda

Summary
Date Posted: Monday, August 18 2025, Base Salary: Not Disclosed

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JOB DETAILS:

The primary objective of this role is to equip Urban Greens with the tools, insights, and actionable strategies needed to drive sales growth for both its growing systems and fresh produce.
For the Hydroponics and Aquaponic Systems, the consultant will conduct in-depth market research and develop a comprehensive go-to-market and marketing strategy. This will include assessing market demand, identifying priority target markets, analyzing the competitive landscape, recommending pricing strategies to improve affordability, and providing clear, actionable guidance on effective market entry approaches.
For Fresh Produce, the consultant will carry out targeted research and create a high-level marketing plan. This will involve analyzing demand and consumer trends, reviewing quality and standards requirements for fresh greens and herbs, and developing customer-focused messaging to ensure competitiveness in premium segments such as schools, restaurants, and organic retailers.
The engagement will be delivered through one-on-one, tailored consulting support, combining robust market research, strategic planning, and high-level marketing plan development. The Marketing Consultant will collaborate closely with the directors and other senior leadership team members to successfully deliver the engagement.

Key Roles and Responsibilities
The Fractional Marketing Consultant will bring a strong understanding of the (urban) agriculture sector to lead this 12-week engagement, averaging approximately 1.5 days per week in a flexible arrangement that combines remote work with on-site meetings.
1. Growing Systems – Market Research & Strategy Development

• Conduct comprehensive secondary research on Uganda’s aquaponics and hydroponics market, supplemented by insights from regional markets (e.g., Kenya, Nigeria, South Africa).
• Identify total addressable market, target customer segments, competitor landscape, pricing models, and key market entry barriers.
• Conduct 8–10 targeted stakeholder interviews with potential customers, farmer associations, produce buyers, and sector experts.
• Develop a detailed go-to-market strategy, including customer segmentation, pricing strategy, distribution channels, marketing channels, and a 6-month implementation plan.

2. Fresh Produce – High-Level Marketing Plan

• Conduct high-level research on Uganda’s fresh produce market for quality (chemical pesticide free) fresh greens and herbs.
• Identify demand trends, premium customer segments, and quality/standards requirements for competitiveness.
• Develop a high-level marketing plan with clear value propositions and customer messaging tailored to schools, restaurants, and (organic) retailers.

3. Internal Consultations & Assessments

• Engage Urban Greens leadership and key team members to review existing sales and marketing approaches.
• Assess strengths, weaknesses, operational challenges, and growth opportunities.
• Review relevant internal materials, including CRM data, market research, and strategic documents.
• Develop a Knowledge transfer plan with tools, templates, and resources for Urban Greens to continue implementing strategies post-engagement.

Does this sound like you?

• Minimum of 5 years of progressive experience in marketing, market research, and business development within the agriculture, agribusiness, or food production sector.
• Proven track record in designing and implementing go-to-market strategies and marketing plans for both products and services.
• Strong understanding of East African markets, particularly Uganda, and premium consumer segments.
• Demonstrated ability to conduct comprehensive market research, including qualitative interviews with diverse stakeholders.
• Skilled in working independently within a fractional or part-time consultancy arrangement, delivering high-level strategic advisory to leadership teams.
• Experience in aquaponics, hydroponics, or other sustainable agriculture technologies is an advantage.
• Exceptional report writing and presentation skills, with the ability to synthesize complex findings into actionable recommendations.
• Strong analytical, problem-solving, and leadership capabilities, with a proven ability to influence and collaborate effectively at the executive level.

Requirements and Logistics

• Travel to Uganda at both the start and end of the contract to meet the team. Duration and timing of visits to be confirmed with Urban Greens Managing Director or Operations Director.
• Provide monthly reports to management and participate in meetings to review progress and outcomes.
• Commit to transferring knowledge and conducting team training to ensure sustainability by the end of the contract.

Work Hours: 8

Experience in Months: 60

Level of Education: bachelor degree

Job application procedure

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