Job Summary

Strategize, develop, and manage promotional campaigns, coordinate activities, oversee digital and traditional methods, lead teams, ensure brand consistency, analyze performance, manage customer relationships, and supervise events.

Job Description/Requirements

ROLES

Key Responsibilities:

1. Strategic Planning of Promotional Campaigns

• Campaign Development: Develop promotional strategies in line with the company’s marketing objectives and sales goals.
• Market Research: Conduct market analysis to understand consumer behavior, competitor strategies, and market trends to inform promotional tactics.
• Budget Management: Allocate resources effectively for various promotional activities and ensure campaigns stay within the approved budget.
• Timeline Creation: Create detailed campaign timelines, ensuring that promotions align with product launches, seasonal events, or sales targets.

2. Coordination and Execution of Promotional Activities

• Cross-functional Collaboration: Work closely with marketing, sales, product, design, and finance teams to align promotional efforts.
• Vendor and Partner Coordination: Liaise with external vendors, advertising agencies, influencers, and media partners for the smooth execution of campaigns.
• Material Development: Oversee the creation of promotional materials such as flyers, brochures, digital ads, email campaigns, and social media content.

3. Digital and Traditional Promotion Oversight

• Online Campaigns: Manage digital promotions through social media, Google Ads, SEO/SEM campaigns, email marketing, and content marketing.
• Offline Promotions: Plan and execute traditional methods like print advertising, radio/TV commercials, billboards, trade shows, and in-store promotions.
• Promotional Offers: Design promotional tactics such as discounts, contests, coupons, product samples, referral programs, or loyalty rewards.

4. Team Leadership and Supervision

• Team Management: Lead a team of promotion specialists, coordinators, and interns. Assign tasks, set goals, and provide guidance.
• Training and Development: Train staff on promotional techniques, brand guidelines, and campaign objectives.
• Performance Monitoring: Evaluate team performance and provide feedback to optimize campaign efficiency and output quality.

5. Brand and Message Consistency

• Brand Alignment: Ensure all promotional content and messaging are aligned with the brand’s identity, tone, and voice.
• Compliance: Guarantee that promotions adhere to legal guidelines, advertising standards, and industry regulations.

6. Performance Analysis and Reporting

• Campaign Evaluation:Measure the effectiveness of promotional campaigns using KPIs such as reach, engagement, conversion rate, and ROI.
• Reporting: Prepare detailed reports and presentations on campaign performance for senior management.
• Continuous Improvement:Use insights from analytics to refine future promotional strategies and improve overall effectiveness.

7. Customer Relationship Management (CRM)

• Audience Segmentation: Identify and target specific customer segments for personalized promotions.
• Customer Feedback: Gather and analyze customer feedback on promotional efforts to improve future campaigns.
• Engagement Strategies: Develop programs to maintain and increase customer engagement and retention.

8. Event Management

• Event Planning: Organise promotional events such as product launches, store openings, or experiential marketing activities.
• On-site Supervision:Oversee event logistics, setup, and execution to ensure a smooth promotional experience for attendees.

• Strategic Planning of Promotional Campaigns
  • Campaign Development: Develop promotional strategies in line with the company’s marketing objectives and sales goals.
  • Market Research: Conduct market analysis to understand consumer behavior, competitor strategies, and market trends to inform promotional tactics.
  • Budget Management: Allocate resources effectively for various promotional activities and ensure campaigns stay within the approved budget.
  • Timeline Creation: Create detailed campaign timelines, ensuring that promotions align with product launches, seasonal events, or sales targets.
• Coordination and Execution of Promotional Activities
  • Cross-functional Collaboration: Work closely with marketing, sales, product, design, and finance teams to align promotional efforts.
  • Vendor and Partner Coordination: Liaise with external vendors, advertising agencies, influencers, and media partners for the smooth execution of campaigns.
  • Material Development: Oversee the creation of promotional materials such as flyers, brochures, digital ads, email campaigns, and social media content.
• Digital and Traditional Promotion Oversight
  • Online Campaigns: Manage digital promotions through social media, Google Ads, SEO/SEM campaigns, email marketing, and content marketing.
  • Offline Promotions: Plan and execute traditional methods like print advertising, radio/TV commercials, billboards, trade shows, and in-store promotions.
  • Promotional Offers: Design promotional tactics such as discounts, contests, coupons, product samples, referral programs, or loyalty rewards.
• Team Leadership and Supervision
  • Team Management: Lead a team of promotion specialists, coordinators, and interns. Assign tasks, set goals, and provide guidance.
  • Training and Development: Train staff on promotional techniques, brand guidelines, and campaign objectives.
  • Performance Monitoring: Evaluate team performance and provide feedback to optimize campaign efficiency and output quality.
• Brand and Message Consistency
  • Brand Alignment: Ensure all promotional content and messaging are aligned with the brand’s identity, tone, and voice.
  • Compliance: Guarantee that promotions adhere to legal guidelines, advertising standards, and industry regulations.
• Performance Analysis and Reporting
  • Campaign Evaluation: Measure the effectiveness of promotional campaigns using KPIs such as reach, engagement, conversion rate, and ROI.
  • Reporting: Prepare detailed reports and presentations on campaign performance for senior management.
  • Continuous Improvement: Use insights from analytics to refine future promotional strategies and improve overall effectiveness.
• Customer Relationship Management (CRM)
  • Audience Segmentation: Identify and target specific customer segments for personalized promotions.
  • Customer Feedback: Gather and analyze customer feedback on promotional efforts to improve future campaigns.
  • Engagement Strategies: Develop programs to maintain and increase customer engagement and retention.
• Event Management
  • Event Planning: Organize promotional events such as product launches, store openings, or experiential marketing activities.
  • On-site Supervision: Oversee event logistics, setup, and execution to ensure a smooth promotional experience for attendees.

• Strategic Planning
• Market Research
• Budget Management
• Team Leadership
• Vendor Coordination
• Digital Marketing
• Traditional Marketing
• Performance Analysis
• Customer Relationship Management
• Event Management

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum of 3 years experience in promotional campaign management
• Strong leadership and team management skills
• Excellent communication and interpersonal abilities
• Proficiency in digital marketing tools and techniques
• Experience in event planning and execution