Background information about the job or company

Coca-Cola Beverages Uganda (CCBU), a subsidiary of Coca-Cola Beverages Africa (CCBA), the largest Coca-Cola bottler in Africa, is seeking to recruit a Revenue Growth & Trade Marketing Director based in Kampala.

The role reports directly to the Managing Director and is responsible for driving sustainable revenue growth, trade marketing excellence, category performance, shopper engagement, and commercial policy optimisation.

Key Purpose Statement

The Revenue Growth & Trade Marketing Director is responsible for achieving sustained revenue growth through strategic pricing, promotional effectiveness, portfolio optimisation, trade marketing leadership, category growth, and channel development. The role ensures the successful execution of trade marketing initiatives that strengthen market position, improve shopper engagement, and maximise return on investment.

Responsibilities or duties

Key Duties & Responsibilities

• Lead the development and execution of Revenue Growth Management (RGM) strategies, including pricing, discount management, commercial policies, and promotional effectiveness.
• Drive portfolio and category management initiatives to optimise profitability, market share, and sustainable growth.
• Develop and implement trade marketing strategies that enhance brand visibility, shopper engagement, and channel activation.
• Oversee the execution of trade marketing programmes, product launches, promotions, and customer activations to maximise market penetration and ROI.
• Lead the development and implementation of channel strategies aligned to business growth objectives and customer needs.
• Use consumer, shopper, customer, and competitor insights to inform commercial decisions and identify growth opportunities.
• Partner cross-functionally with Sales, Supply Chain, Finance, Marketing, and The Coca-Cola Company to deliver commercial objectives.
• Build, coach, and develop high-performing RGM and Trade Marketing teams, ensuring strong succession pipelines and capability growth.

Qualifications or requirements

Skills, Experience & Education

Qualifications

• Bachelor’s Degree in Marketing, Business Management, Economics, or a related field.
• MBA or equivalent postgraduate qualification will be an added advantage.

Experience needed

Experience

• Above 13 years’ experience in Revenue Growth Management, Trade Marketing, Sales and Commercial Excellence, or related Commercial leadership roles.
• Extensive FMCG experience with exposure to multiple markets and/or regions.
• Proven track record of leading successful revenue growth and trade marketing initiatives at scale.
• Strong experience in portfolio management, pricing strategy, promotional effectiveness, and margin optimisation.

Competencies

• Strong commercial and financial acumen, including pricing, revenue management, and profitability optimisation.
• Deep understanding of trade marketing strategies, shopper behaviour, and channel dynamics.
• Ability to balance short-term commercial opportunities with long-term business growth objectives.
• Strong leadership, stakeholder management, project management, and cross-functional collaboration skills.
• Exceptional business acumen, analytical capability, and learning agility.

• Lead the development and execution of Revenue Growth Management (RGM) strategies, including pricing, discount management, commercial policies, and promotional effectiveness.
• Drive portfolio and category management initiatives to optimise profitability, market share, and sustainable growth.
• Develop and implement trade marketing strategies that enhance brand visibility, shopper engagement, and channel activation.
• Oversee the execution of trade marketing programmes, product launches, promotions, and customer activations to maximise market penetration and ROI.
• Lead the development and implementation of channel strategies aligned to business growth objectives and customer needs.
• Use consumer, shopper, customer, and competitor insights to inform commercial decisions and identify growth opportunities.
• Partner cross-functionally with Sales, Supply Chain, Finance, Marketing, and The Coca-Cola Company to deliver commercial objectives.
• Build, coach, and develop high-performing RGM and Trade Marketing teams, ensuring strong succession pipelines and capability growth.

• Strong commercial and financial acumen, including pricing, revenue management, and profitability optimisation.
• Deep understanding of trade marketing strategies, shopper behaviour, and channel dynamics.
• Ability to balance short-term commercial opportunities with long-term business growth objectives.
• Strong leadership, stakeholder management, project management, and cross-functional collaboration skills.
• Exceptional business acumen, analytical capability, and learning agility.

• Bachelor’s Degree in Marketing, Business Management, Economics, or a related field.
• MBA or equivalent postgraduate qualification will be an added advantage.
• Above 13 years’ experience in Revenue Growth Management, Trade Marketing, Sales and Commercial Excellence, or related Commercial leadership roles.
• Extensive FMCG experience with exposure to multiple markets and/or regions.
• Proven track record of leading successful revenue growth and trade marketing initiatives at scale.
• Strong experience in portfolio management, pricing strategy, promotional effectiveness, and margin optimisation.