Responsibilities or duties

The B2B Sales Executive is responsible for delivering assigned business-to-business (B2B) sales targets, growing customer relationships, and acquiring new customers to achieve profitable business growth. The role manages existing customer accounts, develops new business opportunities, drives sales performance, and ensures effective execution of commercial strategies in line with company objectives.

Qualifications or requirements

• Minimum Requirements: Bachelor’s Degree in Business Administration, Sales, Marketing, Commerce, or a related field.

Experience needed

• Minimum of 2 years’ experience in B2B sales, business development, customer relationship management, or a related commercial role.
• Experience managing customer accounts and delivering sales targets.
• Experience in contract negotiation, customer engagement, and pipeline development.
• Experience within the energy, LPG, FMCG, industrial, or related sectors is an added advantage.

The B2B Sales Executive operates in a dynamic commercial environment requiring regular engagement with customers, business partners, internal teams, and operational stakeholders. The role involves frequent travel to customer locations, market visits, and business development activities. The incumbent may work across multiple customer sites and must ensure adherence to HSSEQ requirements, company policies, and operational standards. The position requires flexibility, commercial agility, and the ability to work under pressure while delivering agreed business objectives.

• Develop and execute the B2B sales plan to achieve targeted volume, revenue, and margin objectives.
• Manage and grow existing customer accounts while identifying and converting new business opportunities.
• Build and maintain a strong customer pipeline through effective relationship management and market engagement.
• Negotiate customer contracts and agreements, ensuring alignment with commercial terms, service expectations, and company policies.
• Drive customer retention initiatives and support business growth through effective account management and value propositions.
• Optimize asset utilization, including tank deployment and operational efficiency, to maximize return on investment.
• Identify and develop reseller partnerships and market expansion opportunities.
• Support implementation of tactical marketing initiatives, promotions, and customer engagement programmes.
• Monitor sales performance, market trends, customer feedback, and key performance indicators (KPIs) to identify improvement opportunities.
• Ensure compliance with HSSEQ standards, supply agreements, and operational requirements across customer locations.
• Collaborate with internal teams including Supply, Operations, Finance, and Commercial functions to deliver customer solutions effectively.
• Provide timely sales reports, forecasts, and business insights to support decision-making.

• B2B sales and business development.
• Customer relationship management.
• Sales planning and pipeline management.
• Commercial negotiation and contract management.
• Market analysis and opportunity identification.
• Sales reporting and performance tracking.
• Understanding of supply chain and operational processes.
• Knowledge of HSSEQ standards and compliance requirements.

• Bachelor’s Degree in Business Administration, Sales, Marketing, Commerce, or a related field.