About Media Challenge Initiative (MCI)

Media Challenge Initiative (MCI) is seeking a dynamic and versatile Communications Manager to support the strategic communication needs of our dual NGO–social enterprise model in Kampala. The role is central to amplifying MCI's mission of shaping a humane and healthy media ecosystem through youth-driven storytelling, narrative change, and sustainable media futures.

The Role: Communications Manager

This position focuses on content creation, multi-channel communication, media relations, and visibility efforts. It goes well beyond social media management, requiring strong writing, storytelling, and organizational skills.

Key Responsibilities

1. Content Creation & Storytelling

• Research, write and edit clear, engaging and accurate content including press releases, newsletters, website articles, blog posts, impact reports and donor updates
• Develop human-interest stories and narrative pieces that highlight youth voices, media development work and MCI's impact
• Adapt content for different audiences and formats (digital, print and presentation materials)

2. Digital and Multi-Channel Communications

• Plan and manage the day-to-day social media content calendar and posting across MCI platforms
• Contribute to broader digital communication strategies including email newsletters and website updates
• Support the production of communication materials for campaigns, events and community activations

3. Media Relations & External Visibility

• Draft media pitches, press releases and talking points
• Build and maintain relationships with journalists and media outlets
• Coordinate responses to media inquiries and facilitate interviews when required

4. Event and Campaign Support

• Assist in planning and delivering communication activities for events, workshops, launches and campaigns
• Prepare communication kits, promotional materials, and post-event reports

5. Monitoring, Reporting & Documentation

• Track communication performance metrics (reach, engagement, media mentions) and prepare regular reports
• Maintain an organized archive of communication assets, photos and documents
• Support the development and updating of MCI's brand guidelines and messaging framework

• Research, write and edit clear, engaging and accurate content including press releases, newsletters, website articles, blog posts, impact reports and donor updates
• Develop human-interest stories and narrative pieces that highlight youth voices, media development work and MCI's impact
• Adapt content for different audiences and formats (digital, print and presentation materials)
• Plan and manage the day-to-day social media content calendar and posting across MCI platforms
• Contribute to broader digital communication strategies including email newsletters and website updates
• Support the production of communication materials for campaigns, events and community activations
• Draft media pitches, press releases and talking points
• Build and maintain relationships with journalists and media outlets
• Coordinate responses to media inquiries and facilitate interviews when required
• Assist in planning and delivering communication activities for events, workshops, launches and campaigns
• Prepare communication kits, promotional materials, and post-event reports
• Track communication performance metrics (reach, engagement, media mentions) and prepare regular reports
• Maintain an organized archive of communication assets, photos and documents
• Support the development and updating of MCI's brand guidelines and messaging framework

• Storytelling
• Media Relations
• Content Creation
• Writing
• Organizational Skills

• Detailed CV highlighting relevant communications experience
• Cover letter (maximum 1 page)
• One recent writing sample (press release, article, blog post or report)