MAIN PURPOSE OF THE JOB

To provide strategic leadership and guidance in management of sales and promotion of tourism products and services.

DUTIES AND RESPONSIBILITIES

1.Developing tourism and branding policies, guidelines, regulations, strategies and plans.
2. Coordinating the implementation and enforcement of tourism marketing and branding policies, guidelines, regulations, strategies and plans.
3. Coordinating marketing awareness programs and campaigns for tourism products and services.
4. Coordinating the preparation and implementation of the branding manual.
5. Coordinating the periodic review of the tourism tariff.
6. Supervising the booking and reservation functions.
7. Supervising the tour guiding function in the Authority.
8. Identifying areas of reviewing tourism products and services.
9. Reviewing tourism information for marketing and promotional events.
10. Establishing and maintaining collaborative linkages with tourism and other stakeholders.
11. Initiating and coordinating the development of digital platforms for marketing tourism products and services.
12. Developing strategies for revenue generation through ancillary services.
13. Developing and coordinating the preparation, implementation of work plans and
14. preparing periodic performance reports.
15. Supervising and appraising staff

PERSON SPECIFICATIONS

a) QUALIFICATIONS:

i. Possession of an Honors Bachelor’s degree in either Tourism, Tourism and Hospitality Management, Business Administration, (Entrepreneurship, Parks and Recreation, International Business Management, Marketing, commerce (Marketing) or marketing from a recognized University.

ii. A Master’s degree in any of the above fields from a recognized University.

b) Experience

At least nine(9) years relevant working experience, three(3) of which should have been at Principal Officer level from a reputable organization.

COMPETENCIES

Technical

• Policy Management
• Financial Management
• Planning Organising and Coordinating
• Strategic thinking
• Human Resource Management

Behavioral

• Leadership
• Accountability
• Networking
• Communicating effectively
• Judgment, decision Making and problem solving
• Ethics and Integrity

• Developing tourism and branding policies, guidelines, regulations, strategies and plans.
• Coordinating the implementation and enforcement of tourism marketing and branding policies, guidelines, regulations, strategies and plans.
• Coordinating marketing awareness programs and campaigns for tourism products and services.
• Coordinating the preparation and implementation of the branding manual.
• Coordinating the periodic review of the tourism tariff.
• Supervising the booking and reservation functions.
• Supervising the tour guiding function in the Authority.
• Identifying areas of reviewing tourism products and services.
• Reviewing tourism information for marketing and promotional events.
• Establishing and maintaining collaborative linkages with tourism and other stakeholders.
• Initiating and coordinating the development of digital platforms for marketing tourism products and services.
• Developing strategies for revenue generation through ancillary services.
• Developing and coordinating the preparation, implementation of work plans and
• preparing periodic performance reports.
• Supervising and appraising staff

• Policy Management
• Financial Management
• Planning Organising and Coordinating
• Strategic thinking
• Human Resource Management
• Leadership
• Accountability
• Networking
• Communicating effectively
• Judgment, decision Making and problem solving
• Ethics and Integrity

• Possession of an Honors Bachelor’s degree in either Tourism, Tourism and Hospitality Management, Business Administration, (Entrepreneurship, Parks and Recreation, International Business Management, Marketing, commerce (Marketing) or marketing from a recognized University.
• A Master’s degree in any of the above fields from a recognized University.