Background and Purpose

UNICEF is one of the UN agencies with a strong global social media presence. The Uganda office has about 425,291 followers across Facebook, Instagram, X, LinkedIn, and YouTube. UNICEF leverages these platforms to promote issues related to children's rights worldwide.

UNICEF Uganda country office requires extra external support for social media services, as evolving trends make it essential to have vendors for added capacity.

Key trends include influencer partnerships, campaign planning, content co-creation, research, filter design, and online marketing support.

UNICEF Uganda seeks additional expertise to develop large-scale campaigns and content projects, aimed at strengthening its existing internal capabilities. These services will equip the organization with leading social media strategies utilized by top global brands to effectively engage and expand their audiences. Maintaining relevance on social media platforms is essential for UNICEF to remain competitive in terms of innovation and marketing alongside major brands.

Justification

UNICEF Uganda seeks ongoing collaboration with social media influencers to strengthen visibility, maintain consistency, and adapt to developments in the digital environment. Although UNICEF maintains a significant global presence that extends to local offices, capacity gaps may arise during rapid campaign expansion or when developing content quickly. Establishing long-term partnerships with influencers can provide continuity, authenticity, prompt responses to emerging issues, and sustained communication while following UNICEF’s brand and safeguarding policies. This strategy aims to support advocacy for children’s rights, increase reach, and produce effective digital content relevant to both local and global audiences.

To meet the growing demand for digital engagement in Uganda and beyond, we are enhancing our communication efforts. This includes supplementing our dedicated digital capacity with strategic partnerships, such as collaborating with social media influencers to reach new audiences.

Primarily, the social media influencer engagement seeks to leverage the influencer's unique voice and reach to create authentic, compelling content that aligns with our brand's values and drives measurable results that amplifies our reach and impact.

To ensure a strong digital presence and impactful communication on children's rights, it is essential to collaborate with reputable, non-partisan social media influencers who have proven records and relevant experience. These influencers should be skilled across various formats and able to respond quickly, sometimes creating content from scratch. UNICEF Uganda will provide guidance on visual and audio-visual assets according to brand standards and partner communications. While creativity and flexibility are important, all work must consistently reflect UNICEF’s tone of voice.

Objectives

The influencer will:

• Maximize their unique voice and reach to create authentic, compelling content that aligns with our brand's values and drives measurable results.
• Enhance UNICEF Uganda’s social media presence to reach wider and more diverse audiences, including younger demographics.
• The influencer is responsible for the creation, production, and posting of all agreed-upon content according to schedule and specifications.
• Ensure consistency and continuity of messaging across campaigns while abiding by safeguarding guidelines.
• Increase audience engagement and advocacy impact on children’s rights, health, education, and protection issues through creative and authentic content.
• Strengthen rapid response capacity to emerging issues, campaigns, or crises by being readily available for content creation and dissemination.
• Produce high-quality, innovative digital content that aligns with global standards while reflecting local context, trends, and best practices in social media.
• Drive engagement by achieving an average engagement rate of at least 3% (likes, comments, shares, saves) across all contracted posts.
• Increase brand awareness with considerable impressions/views count on content shared.
• Generate content based on these target Platform(s):- X, Instagram (Feed, Stories, Reels), Facebook, YouTube and LinkedIn
• Travel to the field with UNICEF Communication team when the need arises.

Education

• Diploma or equivalent in Communications, Marketing, Journalism, Media Studies, Digital Media, Public Relations, or related fields.
• Relevant certifications in social media management, content creation, digital marketing, or multimedia production are an advantage.

Experience

• Proven track record as a social media influencer, content creator, or digital communicator with measurable audience engagement.
• Experience managing social media campaigns, including content planning, creation, posting, and monitoring performance metrics.
• Experience collaborating with brands, INGOs, NGO’s, government MDA’s or organizations for advocacy, campaign launches, or donor-related initiatives.
• Demonstrated ability to create high-quality multimedia content (photography, videography, graphics, reels, stories) for multiple social media platforms.
• Experience in analytics and reporting, including reach, impressions, engagement, and audience insights.
• Excellent creativity and innovation
• Previous engagement with a UN agency is an added advantage.
• Fluency in English is required; knowledge of another local is an asset.

Competency

• Strong understanding of social media platforms, trends, and audience behavior.
• Creativity and storytelling skills to convey compelling messages aligned with UNICEF’s brand and advocacy goals.
• Excellent communication skills (written, visual, and oral) for diverse audiences.
• Ability to work under tight deadlines, respond quickly to emerging ev

• Cover Media field visits
• Cover Donor missions
• Cover Launches, campaign launches, funding announcements and signing agreements with donors
• Cover Press Conferences, Workshops, and Meetings

• Strong understanding of social media platforms, trends, and audience behavior
• Creativity and storytelling skills
• Excellent communication skills (written, visual, and oral)
• Ability to work under tight deadlines
• Excellent creativity and innovation

• Diploma or equivalent in Communications, Marketing, Journalism, Media Studies, Digital Media, Public Relations, or related fields
• Relevant certifications in social media management, content creation, digital marketing, or multimedia production are an advantage