About Jaunty Digital Academy

Jaunty Digital Academy helps professionals turn their underutilized skills into income by building an audience and launching their first paid offer. Our audience is made up of ambitious, stuck, underpaid professionals who know they have more potential but don’t yet know how to turn what they know into something that pays. We are not just building content. We are building a movement around skills, visibility, and income creation.

The Role

We’re looking for a social media & growth manager who doesn’t just “manage pages” but actively contributes to growing the brand, shaping the content, and driving audience engagement and conversion. This is not a passive execution role. You will work closely with the founder to:

• Turn ideas into high-performing content
• Shape messaging that resonates deeply with our audience
• Drive consistent platform growth across LinkedIn, Instagram, and TikTok
• Help position Jaunty Digital Academy as a leading voice in the “skills to income” space

What You’ll Be Responsible For

1. Content Strategy & Ideation

• Collaborate with the founder to generate weekly content ideas
• Suggest strong hooks, angles, and formats based on audience psychology
• Identify trends, patterns, and opportunities for growth
• Contribute creative ideas for campaigns, launches, and brand positioning

2. Content Creation & Repurposing

• Turn raw ideas into:
  • LinkedIn posts
  • Instagram carousels
  • Reels / short-form videos
  • TikTok content
• Repurpose one idea into multiple formats across platforms
• Ensure all content aligns with brand voice, tone, and messaging

3. Growth & Performance Optimization

• Track content performance and identify what’s working
• Continuously optimize content for reach, engagement, and conversion
• Test different formats, hooks, and content styles
• Recommend what to stop, improve, or double down on

4. Engagement & Audience Insights

• Make and manage comments and engagement across platforms
• Identify potential leads and highlight them to the founder
• Gather audience insights and feedback from comments and DMs
• Help refine messaging based on real audience behavior

5. Campaign Support

• Support the execution of launches, masterclasses, and campaigns
• Contribute ideas for content sequences that drive sign-ups and conversions
• Assist in building momentum around offers and brand initiatives

What We’re Looking For

We’re looking for someone who:

• Thinks like a content strategist and growth operator
• Understands how to create content that connects emotionally and drives action
• Can write compelling, clear, and engaging copy
• Understands how LinkedIn, Instagram, and TikTok work (not just posting, but growth)
• Is proactive and brings ideas, not just waits for instructions
• Is analytical and can interpret performance data
• Has strong attention to detail and consistency

Bonus (Not Required but Valuable)

• Experience in personal branding or creator-led brands
• Intermediate video editing skills (CapCut or similar)
• Understanding of online education/coaching businesses
• Experience supporting launches or digital products

What Success Looks Like in This Role

• Increased content consistency and quality
• Growth in followers across platforms
• Higher engagement (comments, shares, saves)
• Clear improvement in content performance over time
• Stronger connection between content and leads/conversions

• Collaborate with the founder to generate weekly content ideas
• Suggest strong hooks, angles, and formats based on audience psychology
• Identify trends, patterns, and opportunities for growth
• Contribute creative ideas for campaigns, launches, and brand positioning
• Turn raw ideas into: LinkedIn posts, Instagram carousels, Reels / short-form videos, TikTok content
• Repurpose one idea into multiple formats across platforms
• Ensure all content aligns with brand voice, tone, and messaging
• Track content performance and identify what’s working
• Continuously optimize content for reach, engagement, and conversion
• Test different formats, hooks, and content styles
• Recommend what to stop, improve, or double down on
• Make and manage comments and engagement across platforms
• Identify potential leads and highlight them to the founder
• Gather audience insights and feedback from comments and DMs
• Help refine messaging based on real audience behavior
• Support the execution of launches, masterclasses, and campaigns
• Contribute ideas for content sequences that drive sign-ups and conversions
• Assist in building momentum around offers and brand initiatives

• Content strategy
• Growth marketing
• Content creation
• Copywriting
• Social media management (LinkedIn, Instagram, TikTok)
• Performance analysis
• Audience engagement
• Video editing (CapCut or similar - bonus)

• Thinks like a content strategist and growth operator
• Understands how to create content that connects emotionally and drives action
• Can write compelling, clear, and engaging copy
• Understands how LinkedIn, Instagram, and TikTok work (not just posting, but growth)
• Is proactive and brings ideas, not just waits for instructions
• Is analytical and can interpret performance data
• Has strong attention to detail and consistency
• Experience in personal branding or creator-led brands (bonus)
• Understanding of online education/coaching businesses (bonus)
• Experience supporting launches or digital products (bonus)