Background

Dalilang Foods & Beverages is a Ugandan FMCG manufacturer producing packaged snacks, including potato crisps, gonja chips, coated peanuts and peanut butter, alongside spring water, fruit nectars and energy drinks.

Responsibilities

Supports promotional events, market activations, product sampling, retailer promotions, and brand visibility activities across field locations. Assists in preparing materials, executing professional booth setups, and representing the brand positively to the public. Works closely with field sales representatives, distributors, retailers, and marketing supervisors to deliver coordinated field operations.

Key Duties & Responsibilities

• Prepare, count, and record promotional materials, samples, banners, stands, uniforms, leaflets, and branded equipment prior to departure.
• Set up promotional booths and display products cleanly and professionally in accordance with brand guidelines.
• Execute product sampling while strictly following food hygiene and portion control procedures where permitted.
• Greet consumers and communicate accurate basic product details without making unsupported health claims or unauthorized statements.
• Monitor, reconcile, and return all promotional stock and equipment following the conclusion of events.
• Record customer reactions, questions, approximate attendance, distributed samples, generated sales, and competitor activity.
• Capture approved photos or videos for internal reporting and marketing use.
• Coordinate activation logistics and activities with field sales representatives, distributors, event organizers, retailers, and marketing supervisors.

Qualifications & Experience

Education Qualifications

• Degree, Diploma, Certificate, National Certificate, or vocational qualification in Marketing, Communication, Public Relations, Business Administration, Commerce, Event Management, Hospitality, Media Studies, Sales, Entrepreneurship, or related areas.
• Uganda Advanced Certificate of Education (UACE) or Uganda Certificate of Education (UCE).

Experience

• No prior work experience required.

Additional Notes

• Onboarding training is provided covering brand identity, products, promotional conduct, event setup, stock control, customer interaction, food safety, photography rules, and reporting.

• Prepare, count, and record promotional materials, samples, banners, stands, uniforms, leaflets, and branded equipment prior to departure.
• Set up promotional booths and display products cleanly and professionally in accordance with brand guidelines.
• Execute product sampling while strictly following food hygiene and portion control procedures where permitted.
• Greet consumers and communicate accurate basic product details without making unsupported health claims or unauthorized statements.
• Monitor, reconcile, and return all promotional stock and equipment following the conclusion of events.
• Record customer reactions, questions, approximate attendance, distributed samples, generated sales, and competitor activity.
• Capture approved photos or videos for internal reporting and marketing use.
• Coordinate activation logistics and activities with field sales representatives, distributors, event organizers, retailers, and marketing supervisors.

• Event booth setup and product display
• Food hygiene and portion controlled sampling execution
• Customer engagement and product explanation
• Promotional stock counting and reconciliation
• Mobile reporting and observational tracking
• Effective team coordination and public communication

• Degree, Diploma, Certificate, National Certificate, or vocational qualification in Marketing, Communication, Public Relations, Business Administration, Commerce, Event Management, Hospitality, Media Studies, Sales, Entrepreneurship, or related areas.
• Uganda Advanced Certificate of Education (UACE) or Uganda Certificate of Education (UCE).