Dalilang Foods & Beverages is a Ugandan FMCG manufacturer producing packaged snacks, including potato crisps, gonja chips, coated peanuts and peanut butter, alongside spring water, fruit nectars and energy drinks.

Regional Wholesale Sales Manager (Western)

Details

Closing Date:

2026/10/29

Reference Number:

DALI-2026-0098

Job Title:

Regional Wholesale Sales Manager (Western)

Job Category:

Sales

Job Type:

Full Time

Location, Town / City:

Mbarara

Job Description

Lead wholesale sales strategy, distributor partnerships, and market penetration across Mbarara, Ntungamo, Kabale, Fort Portal, and Kasese.

Provide operational control and supervisory leadership to regional sales teams to achieve commercial targets while upholding safety, quality, and compliance standards.

Drive commercial growth and stockist performance across the Western region through effective route planning, customer engagement, and cross functional coordination.

Key Duties & Responsibilities

• Lead regional sales strategy and route planning to deepen market penetration and establish strong distributor partnerships across assigned Western territories.
• Recruit, onboard, and manage key stockists and wholesale distributors to ensure continuous product availability and volume growth.
• Supervise, assign, and monitor daily tasks for the regional sales team, providing coaching, feedback, and active field presence.
• Convert commercial targets, customer orders, and regional schedules into structured daily and weekly execution plans.
• Enforce standard operating procedures, authorization limits, stock controls, and safety guidelines across all sales operations.
• Resolve customer escalations, stock shortages, service disruptions, and quality deviations quickly while safeguarding company interests and product integrity.
• Maintain accurate, complete, and timely sales documentation, customer records, incident reports, and performance tracking logs.
• Collaborate with internal supply chain, logistics, and quality teams to prevent downstream delivery delays and operational gaps.
• Monitor resource utilization, fuel, and operational costs to prevent unnecessary waste and explain significant commercial variances.

Skills

• Western Uganda trade dynamics and commercial route planning
• Key stockist recruitment and distributor partnership management
• Field sales team supervision and performance coaching
• Commercial problem solving and customer conflict resolution
• Digital sales tracking, reporting, and operational record keeping

Education Qualifications & Experience

Education Qualifications

Bachelor's Degree in Marketing, Commerce, Business Administration, Operations Management, Supply Chain, Procurement and Logistics, Management, or a related commercial or technical field

Higher Diploma or Ordinary Diploma in Business Administration, Marketing, Commerce, Management, or related practical disciplines supported by substantial industry supervisory experience

Relevant TVET, UBTEB, professional, supervisory, or quality management certifications, or equivalent recognized foreign qualifications

Experience

Five or more years of experience managing FMCG sales in Western Uganda.

• Lead wholesale sales strategy, distributor partnerships, and market penetration across Mbarara, Ntungamo, Kabale, Fort Portal, and Kasese.
• Provide operational control and supervisory leadership to regional sales teams to achieve commercial targets while upholding safety, quality, and compliance standards.
• Drive commercial growth and stockist performance across the Western region through effective route planning, customer engagement, and cross functional coordination.
• Lead regional sales strategy and route planning to deepen market penetration and establish strong distributor partnerships across assigned Western territories.
• Recruit, onboard, and manage key stockists and wholesale distributors to ensure continuous product availability and volume growth.
• Supervise, assign, and monitor daily tasks for the regional sales team, providing coaching, feedback, and active field presence.
• Convert commercial targets, customer orders, and regional schedules into structured daily and weekly execution plans.
• Enforce standard operating procedures, authorization limits, stock controls, and safety guidelines across all sales operations.
• Resolve customer escalations, stock shortages, service disruptions, and quality deviations quickly while safeguarding company interests and product integrity.
• Maintain accurate, complete, and timely sales documentation, customer records, incident reports, and performance tracking logs.
• Collaborate with internal supply chain, logistics, and quality teams to prevent downstream delivery delays and operational gaps.
• Monitor resource utilization, fuel, and operational costs to prevent unnecessary waste and explain significant commercial variances.

• Western Uganda trade dynamics and commercial route planning
• Key stockist recruitment and distributor partnership management
• Field sales team supervision and performance coaching
• Commercial problem solving and customer conflict resolution
• Digital sales tracking, reporting, and operational record keeping

• Bachelor's Degree in Marketing, Commerce, Business Administration, Operations Management, Supply Chain, Procurement and Logistics, Management, or a related commercial or technical field
• Higher Diploma or Ordinary Diploma in Business Administration, Marketing, Commerce, Management, or related practical disciplines supported by substantial industry supervisory experience
• Relevant TVET, UBTEB, professional, supervisory, or quality management certifications, or equivalent recognized foreign qualifications