Background

As an employee of our company, you will collaborate with each department to create and deploy disruptive products. Come work at a growing company that offers great benefits with opportunities to moving forward and learn alongside accomplished leaders. We're seeking an experienced and outstanding member of staff.

At INCISE, we are pioneering the future of decorative concrete solutions and microcement in East Africa.

We’re building a brand that isn’t just known — it’s trusted, referenced, and sought after by architects, designers, contractors, and industry professionals. We need someone who will take ownership of that journey.

If you live at the intersection of content strategy, digital growth, and storytelling — this role is for you.

Who You Are

You are:

• A strategic content leader with a growth mindset
• Comfortable owning a brand’s digital authority
• Curious, creative, and obsessed with organic impact
• Able to think both conceptually and execute meticulously

You’ll build INCISE’s voice in a technical industry — turning complex ideas into engaging, measurable, and commercially valuable content.

What You’ll Do

Content Strategy & Execution

• Own the content strategy for our website, blog, and technical resource libraries.
• Plan and manage content calendars that align with SEO and lead generation priorities.
• Write or commission high-quality content: guides, technical articles, case studies, email campaigns, product sheets, architect & applicator packs.

SEO & Organic Growth

• Set the keyword strategy, optimise content for search, and lead SEO best practices across all online content.
• Track organic performance metrics and adjust tactics to grow visibility, traffic, and engagement.

Brand & Storytelling

• Define and reinforce INCISE’s brand voice across all digital platforms.
• Create content that resonates with architects, contractors, developers, and designers — supporting specification and purchase decisions.

Content Operations

• Lead the editorial process from brief to publish.
• Work with designers, videographers, and content partners to elevate multimedia content.
• Maintain consistency in editorial standards, messaging, and brand positioning online.

Measurement & Reporting

• Monitor content performance — engagement, downloads, traffic, conversion steps — and make data-driven optimisations.
• Produce regular reports to guide strategy and demonstrate impact.

• Own the content strategy for our website, blog, and technical resource libraries.
• Plan and manage content calendars that align with SEO and lead generation priorities.
• Write or commission high-quality content: guides, technical articles, case studies, email campaigns, product sheets, architect & applicator packs.
• Set the keyword strategy, optimise content for search, and lead SEO best practices across all online content.
• Track organic performance metrics and adjust tactics to grow visibility, traffic, and engagement.
• Define and reinforce INCISE’s brand voice across all digital platforms.
• Create content that resonates with architects, contractors, developers, and designers — supporting specification and purchase decisions.
• Lead the editorial process from brief to publish.
• Work with designers, videographers, and content partners to elevate multimedia content.
• Maintain consistency in editorial standards, messaging, and brand positioning online.
• Monitor content performance — engagement, downloads, traffic, conversion steps — and make data-driven optimisations.
• Produce regular reports to guide strategy and demonstrate impact.

• Content strategy
• Digital growth
• Storytelling
• SEO
• Content creation
• Brand voice development
• Editorial process management
• Data analysis and reporting

• Strategic content leader with a growth mindset
• Comfortable owning a brand’s digital authority
• Curious, creative, and obsessed with organic impact
• Able to think both conceptually and execute meticulously