Background

We are looking for the Animal Feed Sales Executive/Manager who will be responsible for developing and expanding the market for animal feed products across assigned African regions.

Responsibilities

• Achieve monthly/quarterly/yearly sales targets for animal feed products like DDGS.
• Identify new business opportunities, distributors, wholesalers, and large farms (poultry, dairy, cattle, goat, fish).
• Conduct field visits, market surveys, and competitor analysis.
• Drive dealer appointments and expand distribution networks.
• Promote key product lines: poultry feed, cattle feed, fish feed, mineral mixtures, supplements, premixes, etc.
• Maintain strong relationships with farmers, feed distributors, agro-vets, and cooperatives.
• Provide technical support and recommend suitable feed solutions based on animal type and farm size.
• Handle customer queries and resolve issues promptly.
• Develop strategies to increase brand visibility and penetration across the region.
• Identify high-potential markets (poultry clusters, dairy hubs, aquaculture zones).
• Participate in agricultural exhibitions, trade fairs, and farmer meetings.
• Conduct on-farm demonstrations and training sessions for farmers on feed usage, feeding schedules, and best practices.
• Train distributors, retailers, and field staff on product knowledge.
• Provide feedback to R&D/production teams about market needs and product performance.
• Prepare weekly/monthly sales reports and forecasts.
• Track sales performance region-wise and product-wise.
• Ensure proper documentation for orders, credit control, and collections.

Qualifications & Experience

• Bachelor’s Degree in Agriculture, Animal Science, Veterinary Science, Agribusiness, or related field (preferred).
• 5–15 years of experience in animal feed sales, agricultural inputs, livestock nutrition, or veterinary products.
• Experience in African markets (East, West, Central, or Southern Africa) is highly preferred.
• Strong understanding of poultry, dairy, and livestock farming systems in Africa.
• Ability to work independently with travel across rural and semi-urban markets.

• Achieve monthly/quarterly/yearly sales targets for animal feed products like DDGS.
• Identify new business opportunities, distributors, wholesalers, and large farms (poultry, dairy, cattle, goat, fish).
• Conduct field visits, market surveys, and competitor analysis.
• Drive dealer appointments and expand distribution networks.
• Promote key product lines: poultry feed, cattle feed, fish feed, mineral mixtures, supplements, premixes, etc.
• Maintain strong relationships with farmers, feed distributors, agro-vets, and cooperatives.
• Provide technical support and recommend suitable feed solutions based on animal type and farm size.
• Handle customer queries and resolve issues promptly.
• Develop strategies to increase brand visibility and penetration across the region.
• Identify high-potential markets (poultry clusters, dairy hubs, aquaculture zones).
• Participate in agricultural exhibitions, trade fairs, and farmer meetings.
• Conduct on-farm demonstrations and training sessions for farmers on feed usage, feeding schedules, and best practices.
• Train distributors, retailers, and field staff on product knowledge.
• Provide feedback to R&D/production teams about market needs and product performance.
• Prepare weekly/monthly sales reports and forecasts.
• Track sales performance region-wise and product-wise.
• Ensure proper documentation for orders, credit control, and collections.

• Sales target achievement
• Market development
• Distributor identification and management
• Customer relationship management
• Product promotion
• Technical support
• Market analysis
• Sales reporting and forecasting
• Training and development

• Bachelor’s Degree in Agriculture, Animal Science, Veterinary Science, Agribusiness, or related field (preferred).
• 5–15 years of experience in animal feed sales, agricultural inputs, livestock nutrition, or veterinary products.
• Experience in African markets (East, West, Central, or Southern Africa) is highly preferred.
• Strong understanding of poultry, dairy, and livestock farming systems in Africa.
• Ability to work independently with travel across rural and semi-urban markets.