Responsible for product launches and marketing for the electric mobility business. Develop and execute marketing plans based on rider needs, product features and sales channels to increase brand awareness, test rides and sales conversions. This role requires hands-on fieldwork, channel research, strong execution, media relations and external stakeholder coordination.

KEY RESPONSIBILITIES:

Product Positioning and Launches: Define product positioning, target customers, key selling points and go-to-market plans. Coordinate product launches, campaign schedules and communication across channels.

Market and Customer Research: Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities. Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.

Integrated Marketing Execution: Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.

Public Relations and Partnerships: Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners. Secure interviews, media coverage and joint activities. Prepare press releases, interview talking points and external communications, and support reputation and issues management.

Sales and Channel Support: Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.

Budget and Performance Management: Manage the business’s marketing budget and execution timelines. Track leads, test rides, sales conversions and customer acquisition costs. Regularly review results and optimise resource allocation.

REQUIREMENTS

Product Positioning and Launches: Define product positioning, target customers, key selling points and go-to-market plans. Coordinate product launches, campaign schedules and communication across channels.

Market and Customer Research: Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities. Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.

Integrated Marketing Execution: Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.

Public Relations and Partnerships: Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners. Secure interviews, media coverage and joint activities. Prepare press releases, interview talking points and external communications, and support reputation and issues management.

Sales and Channel Support: Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.

Budget and Performance Management: Manage the business’s marketing budget and execution timelines. Track leads, test rides, sales conversions and customer acquisition costs. Regularly review results and optimise resource allocation.

• Define product positioning, target customers, key selling points and go-to-market plans.
• Coordinate product launches, campaign schedules and communication across channels.
• Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities.
• Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.
• Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.
• Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners.
• Secure interviews, media coverage and joint activities.
• Prepare press releases, interview talking points and external communications, and support reputation and issues management.
• Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.
• Manage the business’s marketing budget and execution timelines.
• Track leads, test rides, sales conversions and customer acquisition costs.
• Regularly review results and optimise resource allocation.

• Product positioning
• Product launches
• Marketing plans
• Brand awareness
• Sales conversions
• Fieldwork
• Channel research
• Execution
• Media relations
• Stakeholder coordination
• Market research
• Customer research
• Competitor analysis
• Pricing analysis
• Financing options
• Battery-swapping services
• Integrated marketing
• Roadshows
• Test rides
• Rider recruitment
• Promotions
• Outdoor advertising
• Social media campaigns
• Influencer partnerships
• Public relations
• Partnerships
• Media relations
• Journalist relations
• Industry organisations
• Rider associations
• Press releases
• Interview talking points
• External communications
• Reputation management
• Issues management
• Sales support
• Channel support
• Product presentations
• Sales scripts
• Competitor comparisons
• Training materials
• Customer acquisition
• Budget management
• Performance management
• Execution timelines
• Lead tracking
• Sales conversion tracking
• Customer acquisition cost tracking
• Resource allocation optimization

• Define product positioning, target customers, key selling points and go-to-market plans.
• Coordinate product launches, campaign schedules and communication across channels.
• Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities.
• Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.
• Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.
• Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners.
• Secure interviews, media coverage and joint activities.
• Prepare press releases, interview talking points and external communications, and support reputation and issues management.
• Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.
• Manage the business’s marketing budget and execution timelines.
• Track leads, test rides, sales conversions and customer acquisition costs.
• Regularly review results and optimise resource allocation.