Location: Kampala
Reports To: Sales Head (Mr. Cole)
Compensation: Competitive Salary (As per Market) + Performance-Based Commission

1. Role Objective

To build and lead a field sales team focused on:

Daily sales generation

Retail & reseller network development

Expanding market presence across Kampala

This role requires a strong balance of team management and on-ground sales execution.

2. Key Responsibilities

A. Team Management & Development

• Support hiring and onboarding of field sales executives
• Train and guide team on product pitching and sales approach
• Set daily and weekly activity targets
• Monitor team performance and provide regular feedback
• Build a disciplined and performance-driven team culture

B. Sales Execution (On Ground)

• Ensure daily market visits by self and team
• Track:
  • Client visits
  • Orders generated
  • Sales value
• Support team in closing deals and improving conversions
• Maintain consistency in daily sales activity

C. Distribution & Market Development

• Identify and onboard:
  • Retail shops
  • Resellers
  • Small and mid-sized businesses
• Build long-term relationships for repeat business
• Support expansion into new areas and customer segments

D. Performance Tracking & Reporting

• Maintain simple daily reporting:
  • Visits
  • Orders
  • Collections
• Conduct daily or weekly team check-ins
• Share market feedback and customer insights

E. Market Intelligence

• Track competitor pricing and product trends
• Identify fast-moving products and demand patterns
• Share insights to improve sales strategy

3. Compensation & Benefits

Compensation Structure

Competitive salary (aligned with market standards)

Performance-based commission:

• Personal sales incentives
• Team performance incentives (pyramid structure)

High performers have strong earning potential based on results

Additional Benefits

• Daily lunch provided
• Field transportation support (for market visits)
• Year-end performance bonus

4. Key Performance Indicators (KPIs)

• Daily team activity (market visits)
• Sales volume (daily / monthly)
• New reseller and client onboarding
• Repeat business from clients
• Team productivity and consistency

5. Requirements

• 3–6 years experience in:
  • Field sales
  • Distribution
  • FMCG or B2B sales
• Prior experience managing or guiding a sales team is preferred
• Strong communication and negotiation skills
• Comfortable working in a field-based role
• Self-driven and result-oriented

6. Ideal Candidate Profile

• Enjoys working in the market and interacting with clients
• Practical and solution-oriented
• Able to guide a team while also contributing individually
• Consistent and disciplined in daily execution

7. Role Nature

• Field-based role (not an office job)
• Requires daily movement in the market
• Performance-driven environment

8. Growth Opportunity

• Opportunity to grow into a senior sales leadership role
• Play a key role in building the company’s sales structure
• Direct impact on business growth and expansion

Final Note

This role is best suited for individuals who are comfortable with field sales, team coordination, and performance-based growth.

• Support hiring and onboarding of field sales executives
• Train and guide team on product pitching and sales approach
• Set daily and weekly activity targets
• Monitor team performance and provide regular feedback
• Build a disciplined and performance-driven team culture
• Ensure daily market visits by self and team
• Track: Client visits, Orders generated, Sales value
• Support team in closing deals and improving conversions
• Maintain consistency in daily sales activity
• Identify and onboard: Retail shops, Resellers, Small and mid-sized businesses
• Build long-term relationships for repeat business
• Support expansion into new areas and customer segments
• Maintain simple daily reporting: Visits, Orders, Collections
• Conduct daily or weekly team check-ins
• Share market feedback and customer insights
• Track competitor pricing and product trends
• Identify fast-moving products and demand patterns
• Share insights to improve sales strategy

• Strong communication and negotiation skills
• Comfortable working in a field-based role
• Self-driven and result-oriented
• Practical and solution-oriented
• Able to guide a team while also contributing individually
• Consistent and disciplined in daily execution

• 3–6 years experience in: Field sales, Distribution, FMCG or B2B sales
• Prior experience managing or guiding a sales team is preferred