About the Opportunity

Responsible for building and maintaining strong referral relationships with doctors, clinics, diagnostic centers, and healthcare partners to drive patient inflow to the hospital.

Key Responsibilities

• Develop and maintain relationships with referring physicians, clinics, nursing homes, and diagnostic centers
• Visit doctors/clinics regularly to promote hospital services, specialties, and doctor panels
• Identify new referral sources and expand the hospital’s referral network
• Coordinate with hospital doctors and departments to ensure smooth patient handover from referring sources
• Organize CMEs, doctor meets, health camps, and networking events to strengthen partnerships
• Address referring doctors’ concerns/feedback promptly to maintain long-term relationships
• Maintain a database (CRM) of all referral partners and visit schedules
• Achieve monthly/quarterly referral targets set by management
• Collaborate with the marketing team on referral incentive programs, brochures, and promotional material

Qualifications

Diploma or Bachelor’s degree in Marketing, Business Administration, or related health care field

Experience

Minimum 2 years of experience in referral/field marketing. Hospital, diagnostic, or healthcare setting is an added advantage.

Strong communication, negotiation, and relationship-building skills

Willingness to travel extensively within the assigned territory

Basic knowledge of medical terminology and hospital operations

Proficiency in MS Office and CRM tools

Skills & Competencies

• Networking and relationship management
• Target-driven with strong follow-up skills
• Presentable, confident, and professional demeanor
• Local area/market knowledge

• Develop and maintain relationships with referring physicians, clinics, nursing homes, and diagnostic centers
• Visit doctors/clinics regularly to promote hospital services, specialties, and doctor panels
• Identify new referral sources and expand the hospital’s referral network
• Coordinate with hospital doctors and departments to ensure smooth patient handover from referring sources
• Organize CMEs, doctor meets, health camps, and networking events to strengthen partnerships
• Address referring doctors’ concerns/feedback promptly to maintain long-term relationships
• Maintain a database (CRM) of all referral partners and visit schedules
• Achieve monthly/quarterly referral targets set by management
• Collaborate with the marketing team on referral incentive programs, brochures, and promotional material

• Networking and relationship management
• Target-driven with strong follow-up skills
• Presentable, confident, and professional demeanor
• Local area/market knowledge
• Strong communication, negotiation, and relationship-building skills
• Willingness to travel extensively within the assigned territory
• Basic knowledge of medical terminology and hospital operations
• Proficiency in MS Office and CRM tools

• Diploma or Bachelor’s degree in Marketing, Business Administration, or related health care field