Description

Faraja Digital is looking for a Marketing Communication and Growth Officer to turn our visibility, relationships, and production capacity into real business growth: qualified leads, proposals, contracts, retainers, partnerships, and audience growth for FDTV.

JOB DESCRIPTION

POSITION: MARKETING COMMUNICATION AND GROWTH OFFICER – FARAJA DIGITAL JOB PURPOSE

The Marketing Communication and Growth Officer will lead Faraja Digital’s marketing, corporate communications and business growth activities. The role is responsible for turning the company’s visibility, relationships and production capacity into qualified leads, proposals, contracts, retainers, partnerships and measurable audience growth.

The position combines marketing, communications, business development and digital growth, ensuring that Faraja Digital has a strong market presence and a consistent flow of business opportunities.

KEY RESPONSIBILITIES

Marketing and Corporate Communications

• Develop and implement Faraja Digital’s marketing and communications strategy.
• Manage brand positioning and ensure consistent messaging across platforms.
• Manage social media, website content, newsletters, campaigns and other market-facing materials.
• Develop case studies, portfolios and company profiles that demonstrate Faraja Digital’s capabilities and previous work.
• Ensure Faraja Digital’s public presence clearly communicates its services, target clients and value proposition.
• Support the visibility and audience growth of FDTV.

Business Development and Lead Generation

• Conduct market research and identify potential clients, partners and business opportunities.
• Develop and maintain a database of prospects and key decision-makers.
• Generate and qualify leads through outreach, networking, digital platforms and other channels.
• Coordinate client outreach, follow-ups, meetings and business development activities.
• Support the conversion of one-off assignments into repeat business, retainers and long-term engagements.
• Identify partnership and sponsorship opportunities for Faraja Digital and FDTV.

Sales Pipeline and Proposal Management

• Maintain an up-to-date sales pipeline showing prospects, decision-makers, estimated value, stage, next action, responsible person and expected closing date.
• Prepare and coordinate proposals, quotations and other business development documents.
• Follow up on submitted proposals and opportunities.
• Track opportunities through to closure and provide regular pipeline updates to the Managing Director.
• Work closely with the Managing Director on high-value opportunities, negotiations and closing.

Digital Growth and Platforms

• Supervise the Digital Platforms Developer on communication and market-facing priorities.
• Coordinate website improvements, landing pages, search optimisation, analytics and lead-capture systems.
• Ensure the online portfolio is regularly updated and effectively showcases Faraja Digital’s work.
• Use digital performance data to improve marketing, lead generation and audience engagement.
• Coordinate the technical implementation of digital campaigns.

Team Supervision

• Supervise the Digital Platforms Developer in relation to marketing and growth priorities.
• Supervise the Communications Assistant when the position is established.
• Coordinate with multimedia and production teams to ensure content supports marketing and business objectives.
• Provide clear assignments, timelines, and performance expectations to supervised staff.

KEY PERFORMANCE AREAS

Performance will be assessed based on:

• Quality and consistency of Faraja Digital’s brand and public presence.
• Qualified leads generated.
• Client meetings and business opportunities secured.
• Proposals submitted and opportunities advanced.
• Contracts and retainers secured.
• Client renewals and repeat business.
• Strategic partnerships and sponsorship opportunities developed.
• Growth in Faraja Digital and FDTV audiences and engagement.
• Effectiveness of the website and digital platforms in generating enquiries and leads.
• Accuracy and regular updating of the sales pipeline.

REPORTING AND SUPERVISION

Reports to: Managing Director – Faraja Digital

OVERALL ACCOUNTABILITY

The Marketing, Communication and Growth Officer is accountable for ensuring that Faraja Digital is visible, well-positioned, commercially active and consistently generating growth opportunities. The role goes beyond content posting and communications to connect marketing activities directly to leads, clients, revenue, partnerships and audience growth.

• Develop and implement Faraja Digital’s marketing and communications strategy.
• Manage brand positioning and ensure consistent messaging across platforms.
• Manage social media, website content, newsletters, campaigns and other market-facing materials.
• Develop case studies, portfolios and company profiles that demonstrate Faraja Digital’s capabilities and previous work.
• Ensure Faraja Digital’s public presence clearly communicates its services, target clients and value proposition.
• Support the visibility and audience growth of FDTV.
• Conduct market research and identify potential clients, partners and business opportunities.
• Develop and maintain a database of prospects and key decision-makers.
• Generate and qualify leads through outreach, networking, digital platforms and other channels.
• Coordinate client outreach, follow-ups, meetings and business development activities.
• Support the conversion of one-off assignments into repeat business, retainers and long-term engagements.
• Identify partnership and sponsorship opportunities for Faraja Digital and FDTV.
• Maintain an up-to-date sales pipeline showing prospects, decision-makers, estimated value, stage, next action, responsible person and expected closing date.
• Prepare and coordinate proposals, quotations and other business development documents.
• Follow up on submitted proposals and opportunities.
• Track opportunities through to closure and provide regular pipeline updates to the Managing Director.
• Work closely with the Managing Director on high-value opportunities, negotiations and closing.
• Supervise the Digital Platforms Developer on communication and market-facing priorities.
• Coordinate website improvements, landing pages, search optimisation, analytics and lead-capture systems.
• Ensure the online portfolio is regularly updated and effectively showcases Faraja Digital’s work.
• Use digital performance data to improve marketing, lead generation and audience engagement.
• Coordinate the technical implementation of digital campaigns.
• Supervise the Digital Platforms Developer in relation to marketing and growth priorities.
• Supervise the Communications Assistant when the position is established.
• Coordinate with multimedia and production teams to ensure content supports marketing and business objectives.
• Provide clear assignments, timelines, and performance expectations to supervised staff.