Background

Dalilang Foods & Beverages is a Ugandan FMCG manufacturer producing packaged snacks, including potato crisps, gonja chips, coated peanuts and peanut butter, alongside spring water, fruit nectars and energy drinks.

Job Description

Generates product orders and expands company market presence by visiting retail shops, wholesalers, kiosks, and food service outlets across assigned territories. Serves as the primary frontline contact to present products, support basic merchandising, foster retailer relationships, and gather ground level market intelligence.

Key Duties & Responsibilities

• Visit retail shops, wholesalers, market outlets, kiosks, and restaurants along planned daily routes to secure product orders.
• Check customer inventory levels, discuss replenishment needs, introduce new products, and encourage timely reordering.
• Enter customer orders accurately into mobile sales applications, order books, or approved sales systems.
• Comply strictly with established cash handling and receipt procedures whenever cash on delivery transactions are permitted.
• Inspect on shelf product visibility and assist retail stockists with basic merchandising and product arrangement.
• Identify potential new customer outlets and submit accurate account details for verification and onboarding.
• Report damaged, expired, or slow moving stock promptly according to established company policies.
• Gather field market information including competitor pricing, product availability, consumer preferences, and promotional activities.
• Document and submit daily reports detailing route coverage, order volumes, collected cash, and customer feedback while upholding ethical selling standards.

Skills

• Persuasive verbal communication, active listening, and customer relationship building.
• Basic numeracy and disciplined cash handling capability.
• Competence in utilizing mobile sales applications and completing sales order records.
• Route planning, customer service focus, and resilience in field sales environments.
• Basic retail merchandising and market observation skills.

Education Qualifications & Experience

Education Qualifications

• Bachelor's Degree, Diploma, Certificate, National Certificate, or vocational business qualification in Marketing, Business Administration, Commerce, Sales, Economics, Entrepreneurship, Procurement, Social Sciences, Communication, Public Relations, Agriculture, or related fields.
• Uganda Advanced Certificate of Education (UACE) or Uganda Certificate of Education (UCE) trainees and school leavers.

Experience

• No prior work experience required.
• Onboarding covers products, pricing, sales techniques, route planning, order systems, customer service, cash procedures, merchandising, and ethical selling.

• Visit retail shops, wholesalers, market outlets, kiosks, and restaurants along planned daily routes to secure product orders.
• Check customer inventory levels, discuss replenishment needs, introduce new products, and encourage timely reordering.
• Enter customer orders accurately into mobile sales applications, order books, or approved sales systems.
• Comply strictly with established cash handling and receipt procedures whenever cash on delivery transactions are permitted.
• Inspect on shelf product visibility and assist retail stockists with basic merchandising and product arrangement.
• Identify potential new customer outlets and submit accurate account details for verification and onboarding.
• Report damaged, expired, or slow moving stock promptly according to established company policies.
• Gather field market information including competitor pricing, product availability, consumer preferences, and promotional activities.
• Document and submit daily reports detailing route coverage, order volumes, collected cash, and customer feedback while upholding ethical selling standards.

• Persuasive verbal communication, active listening, and customer relationship building.
• Basic numeracy and disciplined cash handling capability.
• Competence in utilizing mobile sales applications and completing sales order records.
• Route planning, customer service focus, and resilience in field sales environments.
• Basic retail merchandising and market observation skills.

• Bachelor's Degree, Diploma, Certificate, National Certificate, or vocational business qualification in Marketing, Business Administration, Commerce, Sales, Economics, Entrepreneurship, Procurement, Social Sciences, Communication, Public Relations, Agriculture, or related fields.
• Uganda Advanced Certificate of Education (UACE) or Uganda Certificate of Education (UCE) trainees and school leavers.