Role summary:

The Trade Marketing Supervisor is responsible for executing trade marketing strategies and initiatives to drive in-market excellence, improve product visibility, and support sales performance across assigned channels. The role focuses on supervising trade marketing activities, ensuring effective promotion execution, managing POS materials, and coordinating with Sales and Marketing teams.

Responsibilities or duties:

Trade Marketing Execution

• Execute trade marketing plans, promotions, and in-store activities in line with approved strategies.
• Supervise deployment of visibility assets, POS materials, and promotional mechanics across outlets.
• Ensure correct implementation of planograms, pricing, and promotional guidelines.
• Support product launches and promotional rollouts at the trade level.

Field Supervision and Coordination

• Supervise merchandisers and field teams to ensure execution excellence and compliance with standards.
• Conduct regular market visits to monitor activity execution, availability, and visibility.
• Provide coaching and on-the-job guidance to field teams and distributor staff.

Channel and Customer Support

• Work closely with Sales teams to support channel-specific initiatives and customer requirements.
• Ensure trade activities are aligned with channel strategies and customer agreements.
• Support resolution of execution gaps or customer concerns related to trade activities.

Market Intelligence and Reporting

• Monitor competitor trade activities including promotions, pricing, and visibility.
• Collect market feedback and insights to support trade and category planning.
• Prepare execution reports, post-promotion evaluations, and recommendations.

Financial Management

• Manage trade marketing operational budgets, ensuring activities are delivered within approved limits.
• Track spend on POS materials, promotions, and merchandising activities.
• Ensure accurate documentation and reconciliation of trade marketing expenses.
• Support cost-efficient execution while maintaining brand and visibility standards.

Risk Management

• Identify risks related to poor execution, budget overruns, non-compliance, or brand inconsistency at the trade level.
• Escalate execution or compliance risks impacting sales performance or brand reputation.
• Support mitigation actions for stock shortages, visibility gaps, or distributor non-compliance.
• Maintain a trade marketing risk log and track corrective actions.

Quality Management

• Ensure all trade marketing activities comply with the company’s Quality Management System (QMS), ISO standards, and approved procedures.
• Monitor handling, storage, and deployment of POS and visibility materials to prevent damage or wastage.
• Maintain accurate documentation for trade activities, approvals, and execution records in line with ISO requirements.
• Support audits and corrective actions related to trade marketing execution.
• Promote continuous improvement and adherence to standardized execution processes.

Compliance

• Ensure regulatory compliance in execution of duties in the country.
• Ensure Adherence to Movit Group and In Country Policies and Procedures.

Qualifications or requirements:

Minimum Qualification Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Sales, or a related field from a recognized university.

Competencies Required:

Behavioural

• Must be of unquestionable integrity, Honesty, Trustworthiness and Professionalism

Leadership

• Ability to supervise field teams and coordinate multiple stakeholders.

Knowledge.

• Proficiency in MS Office and trade marketing reporting tools.
• Strong understanding of FMCG channels, promotions, and in-store execution standards.

Skills

• Trade Marketing Execution
• Field Supervision and Coaching
• Budget Control and Cost Awareness
• Market Analysis and Reporting
• Communication and Negotiation

Attributes include:

• Strong attention to detail
• Proactive and self-motivated
• Collaborative team player
• Problem-solving mind-set

Physical Requirements and Environmental Conditions

• Extensive field travel with long market days and occasional overnight stays.

Experience needed:

Related Minimum Experience:

• Minimum of 3–6 years’ experience in trade marketing, sales execution, or field marketing within FMCG.
• Experience supervising field teams or merchandising operations.

• Execute trade marketing plans, promotions, and in-store activities in line with approved strategies.
• Supervise deployment of visibility assets, POS materials, and promotional mechanics across outlets.
• Ensure correct implementation of planograms, pricing, and promotional guidelines.
• Support product launches and promotional rollouts at the trade level.
• Supervise merchandisers and field teams to ensure execution excellence and compliance with standards.
• Conduct regular market visits to monitor activity execution, availability, and visibility.
• Provide coaching and on-the-job guidance to field teams and distributor staff.
• Work closely with Sales teams to support channel-specific initiatives and customer requirements.
• Ensure trade activities are aligned with channel strategies and customer agreements.
• Support resolution of execution gaps or customer concerns related to trade activities.
• Monitor competitor trade activities including promotions, pricing, and visibility.
• Collect market feedback and insights to support trade and category planning.
• Prepare execution reports, post-promotion evaluations, and recommendations.
• Manage trade marketing operational budgets, ensuring activities are delivered within approved limits.
• Track spend on POS materials, promotions, and merchandising activities.
• Ensure accurate documentation and reconciliation of trade marketing expenses.
• Support cost-efficient execution while maintaining brand and visibility standards.
• Identify risks related to poor execution, budget overruns, non-compliance, or brand inconsistency at the trade level.
• Escalate execution or compliance risks impacting sales performance or brand reputation.
• Support mitigation actions for stock shortages, visibility gaps, or distributor non-compliance.
• Maintain a trade marketing risk log and track corrective actions.
• Ensure all trade marketing activities comply with the company’s Quality Management System (QMS), ISO standards, and approved procedures.
• Monitor handling, storage, and deployment of POS and visibility materials to prevent damage or wastage.
• Maintain accurate documentation for trade activities, approvals, and execution records in line with ISO requirements.
• Support audits and corrective actions related to trade marketing execution.
• Promote continuous improvement and adherence to standardized execution processes.
• Ensure regulatory compliance in execution of duties in the country.
• Ensure Adherence to Movit Group and In Country Policies and Procedures.

• Trade Marketing Execution
• Field Supervision and Coaching
• Budget Control and Cost Awareness
• Market Analysis and Reporting
• Communication and Negotiation
• Proficiency in MS Office and trade marketing reporting tools
• Strong understanding of FMCG channels, promotions, and in-store execution standards

• Bachelor’s Degree in Marketing, Business Administration, Sales, or a related field from a recognized university.
• Must be of unquestionable integrity, Honesty, Trustworthiness and Professionalism
• Ability to supervise field teams and coordinate multiple stakeholders.
• Strong attention to detail
• Proactive and self-motivated
• Collaborative team player
• Problem-solving mind-set