Background

The Federation of Uganda Football Associations (FUFA), a leader in Uganda’s sports industry and an Equal Opportunity Employer, is pleased to announce twenty-two (22) career opportunities. As part of our strategic mission to elevate Ugandan football to unprecedented standards, we are seeking highly qualified professionals to join our dynamic team. These roles offer a unique opportunity to contribute to the strategic growth and professional expansion of the sport nationwide.

Summary

The Business Development Manager will be responsible for converting FUFA’s assets into structured, scalable, and market-ready commercial products, ensuring that all offerings are clearly defined, priced, and aligned to partner value and market demand. The role drives revenue growth by identifying new opportunities and building commercial propositions that Sales can confidently take to market.

Key Responsibilities

• Product development & packaging
  • Convert FUFA assets (teams, competitions, media, facilities) into commercial products
  • Develop structured offerings with clear rights, inventory, and value propositions
  • Design bundled propositions across multiple FUFA properties
• Pricing & commercial frameworks
  • Develop rate cards, pricing models, and packaging guardrails
  • Ensure consistency in how FUFA commercial offerings are structured and sold
  • Align pricing with market demand, partner value, and category considerations
• Opportunity identification
  • Identify new revenue opportunities across corporate, public sector, and digital spaces
  • Explore new commercial categories, partnerships, and product innovations
  • Continuously assess market trends and partner needs
• Market readiness & alignment
  • Work closely with Sales to ensure all products are clear, sellable, and relevant
  • Support development of sales materials, proposals, and commercial narratives
  • Ensure alignment between product design and execution capability
• Performance tracking & optimisation
  • Track performance of commercial products and offerings
  • Analyse uptake, revenue contribution, and partner feedback
  • Refine and optimise offerings based on performance insights

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field
• CIM qualification (Diploma or above) is a strong advantage
• 5–8 years’ experience in business development, product development, or commercial strategy
• Experience in sports, media, or entertainment is an added advantage
• Strong understanding of pricing, packaging, and revenue models

Personal Attributes

• Strong commercial and analytical mindset
• Structured thinker with attention to detail
• Creative in identifying and shaping opportunities
• Market-aware and partner-focused
• Collaborative and able to work across functions
• Disciplined and governance-oriented
• Curious and adaptable

• Convert FUFA assets (teams, competitions, media, facilities) into commercial products
• Develop structured offerings with clear rights, inventory, and value propositions
• Design bundled propositions across multiple FUFA properties
• Develop rate cards, pricing models, and packaging guardrails
• Ensure consistency in how FUFA commercial offerings are structured and sold
• Align pricing with market demand, partner value, and category considerations
• Identify new revenue opportunities across corporate, public sector, and digital spaces
• Explore new commercial categories, partnerships, and product innovations
• Continuously assess market trends and partner needs
• Work closely with Sales to ensure all products are clear, sellable, and relevant
• Support development of sales materials, proposals, and commercial narratives
• Ensure alignment between product design and execution capability
• Track performance of commercial products and offerings
• Analyse uptake, revenue contribution, and partner feedback
• Refine and optimise offerings based on performance insights

• Strong commercial and analytical mindset
• Structured thinking with attention to detail
• Creativity in identifying and shaping opportunities
• Market-awareness and partner-focus
• Collaboration and ability to work across functions
• Discipline and governance-orientation
• Curiosity and adaptability

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field
• CIM qualification (Diploma or above) is a strong advantage
• 5–8 years’ experience in business development, product development, or commercial strategy
• Experience in sports, media, or entertainment is an added advantage
• Strong understanding of pricing, packaging, and revenue models