WHO WE ARE

At Trees for the Future (TREES), we believe farmers have the power to transform the world. For over 30 years, we’ve been a global leader in agroforestry training, partnering with farming families to build vibrant economies, sustainable food systems, and thriving ecosystems. Through our signature Forest Garden Approach—a proven nature-based solution—farmers restore their land, plant thousands of trees, and grow diverse crops, breaking cycles of climate change and generational poverty. By reclaiming their agency, farmers are creating new possibilities for their families, communities, and the environment. Our programs are currently active in Kenya, Tanzania, and Uganda.

TREES has planted over 400 million trees to date. Joining our passionate, collaborative team means empowering farmers to lead lasting change for people and the planet.

In Uganda, we are transforming landscapes and livelihoods across the Lake Victoria Watershed. With over 75 staff working on the ground, we collaborate with more than 7,000 farmers to implement the Forest Garden Approach.

Learn more at trees.org/lvcarbon.

THE ROLE

The Communication Coordinator is responsible for leading the implementation of the TREES Uganda Program Communications Strategy. Working in close collaboration with program teams and the Marketing and Communications Team based in Nairobi and Central Office, the role will strengthen both internal and external communications while ensuring alignment with organizational priorities, donor requirements, and brand standards.

The Communication Coordinator will lead the planning, implementation, and monitoring of TREES Uganda’s visibility, branding, and public engagement initiatives. This includes producing high-quality communication materials through writing, documentation, photography, videography, archiving, packaging, and dissemination of program content, best practices, success stories, lessons learned, and impact narratives.

The role will also coordinate media relations in country, campaigns, events, and other public-facing initiatives to enhance TREES’ visibility, stakeholder engagement, advocacy, and public awareness. Acting as a key liaison between TREES Uganda, the media, partners, donors, and the public, the Communication Coordinator will ensure consistent brand representation and position TREES Uganda as a visible, credible, and trusted organization among key audiences.

The position holder reports directly to the Country Director, with matrix reporting to the Regional Marketing and Communications Manager

The Communications Coordinator will,

• Coordinate the project teams in developing clear, evidence-based, audience-appropriate, and impactful key messages and IEC materials for the effective dissemination of country activities to target audiences.
• Coordinate advocacy, visibility, and influencing initiatives, ensuring alignment with the country's strategy, program objectives, donor priorities, and organizational goals.
• Acts as key country partner with the Regional Marketing and Communications Manager (based in Nairobi) to support global communications needs (sharing relevant stories, supporting visual assets development) as briefed
• Ensure consistent application of organizational communications standards, branding guidelines, visibility requirements, and donor compliance protocols across all communication products and activities.
• Coordinates and oversee communication activities, campaigns, public events, and media engagements for both TREES programs and implementing partners to ensure quality, timeliness, and strategic coherence.
• Conducts regular field visits to document project implementation through high-quality photography, videography, interviews, and storytelling for communications, reporting, and knowledge management purposes.
• Support donor visits, learning events, and presentations by showcasing program achievements, results, and impact through compelling narratives and visual materials.
• Provide technical guidance, mentorship, and capacity strengthening support to field teams on communication planning, branding, documentation, and visibility requirements.
• Build and maintain productive relationships with media stakeholders, journalists, and communication networks to strengthen public engagement and organisational visibility.
• Ensures all communication materials are appropriately branded, gender-responsive, safeguarding-compliant, and aligned with ethical communication standards.
• Ensures all images, stories, and audiovisual materials used in public communication products meet organisational brand standards, including proper documentation and archiving of informed consent

RESPONSIBILITIES

1. Strategic Communication Planning and Monitoring

• Coordinate and oversee the development and implementation of communication plans and activities in compliance with TREES policies, standards, and quality requirements and alignment with global goals.
• Collaborate closely with program teams to disseminate IEC materials, best practices, lessons learned, and evidence-based content to targeted audiences.
• Monitor, track, and analyse communication output indicators on a routine basis to assess progress, identify gaps, and support evidence-based decision-making.
• Support adaptive programming by enabling teams to utilise lessons learned, data, and evidence to improve implementation approaches and communication effectiveness.

2. Branding and Visibility

• Provide technical support and guidance to program staff on communication planning, branding, donor visibility, and organisational messaging requirements.
• Ensure all communication materials comply with TREES global branding guidelines and donor visibility requirements.
• Coordinate the production and dissemination of branded materials for campaigns, events, donor engagement, and public outreach activities.

3. Media Relations and Public Engagement

• Develop and prepare media kits, press releases and talking points to support visibility and advocacy initiatives.
• Build and maintain strong working relationships with country-based journalists, media houses, influencers, and communication stakeholders.
• Coordinate interviews with the TREES Uganda Spokeperson or designated personnel, media visits, press events, and media coverage related to program activities and organisational achievements.
• Establish and maintain an up-to-date media database at the national, regional, and district levels.
• Support public awareness campaigns and communication initiatives aimed at strengthening community engagement and organisational reputation.

4. Field Engagement, Documentation, and Content Development

• Produce high-quality communication materials, including newsletters, success stories, case studies, social media content, press releases, reports, speeches, photography, and videos.
• Conduct regular field visits to gather stories, visual content, and implementation evidence that demonstrate program impact and fulfil global communications goals.
• Represent the country on the Regional Communications Team, working in regular coordination with the Regional Country Communications Manager.
• Compile, organise, and manage field resources, e.g. photos and videos, into the Canto – TREES photo bank, case studies, and lessons learned to showcase program achievements across multiple platforms.
• Coordinate content development processes, ensuring compliance with filming, photography, consent, and documentation requirements.
• Lead the compilation and dissemination of regular newsletters, weekly highlights, and communication updates for staff, donors, partners, and stakeholders.
• Support donor field visits by coordinating with the program team and the Global Communication team on the farmers to visit, etc.
• Support the compilation and dissemination of the Inside TREES – the internal newsletter and regular newsletters, including sharing with the staff, donors, and key stakeholders.

5. Knowledge Management and Organisational Learning

• Synthesise project learning, evidence, and results into accessible knowledge products, including learning briefs, case studies, and best practice documentation.
• Promote a culture of collaboration, learning, and knowledge sharing across teams and departments.
• Ensure systematic archiving, accessibility, and management of communication materials in both digital and print formats.
• Support teams in establishing reliable, user-friendly, and up-to-date internal information and knowledge-sharing systems.
• Coordinate documentation and dissemination of best practices, innovations, and lessons learned to strengthen institutional memory and organisational learning.
• Synthesise project learning, evidence, and results into accessible knowledge products, including learning briefs, case studies, and best practice documentation.
• Promote a culture of collaboration, learning, and knowledge sharing across teams and departments.
• Ensure systematic archiving, accessibility, and management of communication materials in both digital and print formats.
• Support teams in establishing reliable, user-friendly, and up-to-date internal information and knowledge-sharing systems.
• Coordinate documentation and dissemination of best practices, innovations, and lessons learned to strengthen institutional memory and organisational centre learning.

6. Safeguarding, Ethical Communication and Upholding TREES Values

• Ensure full compliance with safeguarding policies, ethical communication standards, and organisational procedures.
• Verify that all participant stories, photographs, and audiovisual materials are supported by properly completed informed consent forms.
• Promote respectful, inclusive, and culturally sensitive communication that protects dignity and reflects diversity across gender, age, disability, religion, and other protected characteristics.
• Ensure communication approaches and content uphold TREES values, organisational integrity, and ethical standards at all times.

• Coordinate and oversee the development and implementation of communication plans and activities in compliance with TREES policies, standards, and quality requirements and alignment with global goals.
• Collaborate closely with program teams to disseminate IEC materials, best practices, lessons learned, and evidence-based content to targeted audiences.
• Monitor, track, and analyse communication output indicators on a routine basis to assess progress, identify gaps, and support evidence-based decision-making.
• Support adaptive programming by enabling teams to utilise lessons learned, data, and evidence to improve implementation approaches and communication effectiveness.
• Provide technical support and guidance to program staff on communication planning, branding, donor visibility, and organisational messaging requirements.
• Ensure all communication materials comply with TREES global branding guidelines and donor visibility requirements.
• Coordinate the production and dissemination of branded materials for campaigns, events, donor engagement, and public outreach activities.
• Develop and prepare media kits, press releases and talking points to support visibility and advocacy initiatives.
• Build and maintain strong working relationships with country-based journalists, media houses, influencers, and communication stakeholders.
• Coordinate interviews with the TREES Uganda Spokeperson or designated personnel, media visits, press events, and media coverage related to program activities and organisational achievements.
• Establish and maintain an up-to-date media database at the national, regional, and district levels.
• Support public awareness campaigns and communication initiatives aimed at strengthening community engagement and organisational reputation.
• Produce high-quality communication materials, including newsletters, success stories, case studies, social media content, press releases, reports, speeches, photography, and videos.
• Conduct regular field visits to gather stories, visual content, and implementation evidence that demonstrate program impact and fulfil global communications goals.
• Represent the country on the Regional Communications Team, working in regular coordination with the Regional Country Communications Manager.
• Compile, organise, and manage field resources, e.g. photos and videos, into the Canto – TREES photo bank, case studies, and lessons learned to showcase program achievements across multiple platforms.
• Coordinate content development processes, ensuring compliance with filming, photography, consent, and documentation requirements.
• Lead the compilation and dissemination of regular newsletters, weekly highlights, and communication updates for staff, donors, partners, and stakeholders.
• Support donor field visits by coordinating with the program team and the Global Communication team on the farmers to visit, etc.
• Support the compilation and dissemination of the Inside TREES – the internal newsletter and regular newsletters, including sharing with the staff, donors, and key stakeholders.
• Synthesise project learning, evidence, and results into accessible knowledge products, including learning briefs, case studies, and best practice documentation.
• Promote a culture of collaboration, learning, and knowledge sharing across teams and departments.
• Ensure systematic archiving, accessibility, and management of communication materials in both digital and print formats.
• Support teams in establishing reliable, user-friendly, and up-to-date internal information and knowledge-sharing systems.
• Coordinate documentation and dissemination of best practices, innovations, and lessons learned to strengthen institutional memory and organisational learning.
• Ensure full compliance with safeguarding policies, ethical communication standards, and organisational procedures.
• Verify that all participant stories, photographs, and audiovisual materials are supported by properly completed informed consent forms.
• Promote respectful, inclusive, and culturally sensitive communication that protects dignity and reflects diversity across gender, age, disability, religion, and other protected characteristics.
• Ensure communication approaches and content uphold TREES values, organisational integrity, and ethical standards at all times.

• Communication Strategy Implementation
• Content Creation (writing, photography, videography)
• Media Relations
• Public Engagement
• Brand Management
• Project Coordination
• Stakeholder Engagement
• Advocacy
• Knowledge Management
• Capacity Building
• Safeguarding Policies
• Ethical Communication Standards

• Experience in communications, marketing, or a related field.
• Proven ability to develop and implement communication strategies.
• Excellent writing, editing, and storytelling skills.
• Proficiency in photography and videography.
• Strong media relations and public engagement experience.
• Familiarity with branding guidelines and donor compliance.
• Experience in knowledge management and organizational learning.
• Understanding of safeguarding policies and ethical communication.
• Ability to work collaboratively with diverse teams.
• Field experience documenting project implementation is a plus.