Background

Housing Finance Bank is the leading provider of housing finance solutions with a vision to be the preferred consumer and business bank with a focus on housing finance. To attain its strategic objectives efficiently and effectively, Housing Finance Bank is seeking to hire a qualified, versatile, and self-driven individual for the position stated below.

Department:

Marketing & Communications

Reports To:

Head Marketing & Communications

Job Grade:

HFB 6B

Direct Reports:

• Direct - Marketing Officer
• - Marketing Assistant

Indirect:

• Outsourced Media Partners
• - Outsourced PR, Digital Communications and Creative Agencies

Interacts/Interfaces with:

• Internal - EXCO
• - Heads of Departments/Business Segments
• External - Media
• - Industry Associations (e.g., UBA, PRAU, UMS etc)
• - Other Stakeholders

Job Purpose:

This position is responsible for growing Housing Finance Bank’s brand equity through identifying, formulating, coordinating, and implementing of Marketing and Communication activities.

Key Result Areas:

• Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives in order to augment the Bank’s market position.
• Plan, coordinate and participate in Housing Finance Bank’s Public Relations, promotional activities such as product launches, trade fairs/exhibitions, road shows, Environmental, Social and Governance(ESG) initiatives designed to strengthen the Brand appeal.
• Draft and manage the annual marketing budget to ensure effective, efficient and successful execution of advertising campaigns, product promotions and all brand initiatives.
• Provide technical support to departments in identifying marketing and product training needs in line with the Bank’s marketing programs and strategy.
• Design and execute the Bank’s Environmental Social and Governance initiatives / sustainability strategy and review donations and sponsorship proposal requests in line with the Bank’s corporate vision and values.
• Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
• Develop and project a reputable public image for the Bank’s brand to reflect its vision, strategic direction and enhance its competitive positioning.
• Ensure the ambience and branding of the branches, agents in line with the Bank’s vision with frequent brand audits for quality standardization.
• Develop and establish beneficial relationships with media houses, Advertising and Research agencies etc., in support of the Bank’s corporate image and reputation.
• Stay abreast of industry and corporate developments, events and issues in support of the Bank’s corporate image and responsibilities.
• Manage and update the Bank’s website and intranet.
• Perform any other duties as may be assigned to you from time to time.

Financial Responsibility:

• Responsible for the Marketing Budget

Person Specification

Education & Training:

• A Bachelor’s Degree in Marketing, Business or any related field.
• Professional Marketing qualification like CIM is essential
• Relevant practical training in Brand Enhancement, Corporate Communications, PR & Sustainability in the financial services sector is essential.
• Possession of a Certified banking qualification or Master’s Degree in a relevant field would be an added advantage

Skills & Experience:

• A minimum of 5 years’ experience in marketing with a bias to Brand, Public Relations, Digital and Corporate Communication and Media Management.
• Must have good creative, verbal and written communication skills with good organizational and administrative skills
• Ability to translate strategy into achievable performance objectives
• Good knowledge of modern practices in marketing and communications
• Ability to manage multiple projects at a time.

Business Behaviours:

• The ability to communicate clearly both verbally and in written form in a professional manner is essential.
• Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.
• Knowledge of the Bank’s business model, its strategy and all of its products and services.
• Good sense of customer behaviour and solid grasp and interpretation of the market environment.
• Ability to build sustainable working relationships across organizational, corporate, and cultural boundaries.
• Ability to demonstrate positive image and role model of Housing Finance Bank’s values
• Good presentation skills
• Creative and adaptable to change.
• Ability to conceptualize issues

• Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives in order to augment the Bank’s market position.
• Plan, coordinate and participate in Housing Finance Bank’s Public Relations, promotional activities such as product launches, trade fairs/exhibitions, road shows, Environmental, Social and Governance(ESG) initiatives designed to strengthen the Brand appeal.
• Draft and manage the annual marketing budget to ensure effective, efficient and successful execution of advertising campaigns, product promotions and all brand initiatives.
• Provide technical support to departments in identifying marketing and product training needs in line with the Bank’s marketing programs and strategy.
• Design and execute the Bank’s Environmental Social and Governance initiatives / sustainability strategy and review donations and sponsorship proposal requests in line with the Bank’s corporate vision and values.
• Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
• Develop and project a reputable public image for the Bank’s brand to reflect its vision, strategic direction and enhance its competitive positioning.
• Ensure the ambience and branding of the branches, agents in line with the Bank’s vision with frequent brand audits for quality standardization.
• Develop and establish beneficial relationships with media houses, Advertising and Research agencies etc., in support of the Bank’s corporate image and reputation.
• Stay abreast of industry and corporate developments, events and issues in support of the Bank’s corporate image and responsibilities.
• Manage and update the Bank’s website and intranet.
• Perform any other duties as may be assigned to you from time to time.

• A minimum of 5 years’ experience in marketing with a bias to Brand, Public Relations, Digital and Corporate Communication and Media Management.
• Must have good creative, verbal and written communication skills with good organizational and administrative skills
• Ability to translate strategy into achievable performance objectives
• Good knowledge of modern practices in marketing and communications
• Ability to manage multiple projects at a time.
• The ability to communicate clearly both verbally and in written form in a professional manner is essential.
• Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.
• Knowledge of the Bank’s business model, its strategy and all of its products and services.
• Good sense of customer behaviour and solid grasp and interpretation of the market environment.
• Ability to build sustainable working relationships across organizational, corporate, and cultural boundaries.
• Ability to demonstrate positive image and role model of Housing Finance Bank’s values
• Good presentation skills
• Creative and adaptable to change.
• Ability to conceptualize issues

• A Bachelor’s Degree in Marketing, Business or any related field.
• Professional Marketing qualification like CIM is essential
• Relevant practical training in Brand Enhancement, Corporate Communications, PR & Sustainability in the financial services sector is essential.
• Possession of a Certified banking qualification or Master’s Degree in a relevant field would be an added advantage