Vacancy title:
Marketing and Communication Officer

[Type: FULL_TIME, Industry: Healthcare, Category: Advertising & Marketing]

Jobs at:
Abacus Pharma

Deadline of this Job:
Friday, August 1 2025

Duty Station:
Uganda | Kampala | Uganda

Summary
Date Posted: Monday, July 28 2025, Base Salary: Not Disclosed

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JOB DETAILS:

To develop and implement effective marketing strategies to drive brand awareness, customer engagement, representation and manage the company brand in the digital space and on ground.

Key Duties and Responsibilities:

Digital space maintenance and development duties

• Oversee all company social media accounts management.
• Coordinates social media messaging in line with marketing and advertising campaigns.
• Audits and analyses social media presences, including digital advertising costs and returns on investment.
• Work with other departments to develop social media timelines coinciding with new product releases, advertisement campaigns, or other brand messages.
• Administrate the creation and publishing of relevant, original, high-quality content.
• Handle promotion strategies and social media campaigns in line with the company direction.
• Engage with the online customer users and be the online brand ambassador.
• Liaise with the marketing team to boost and drive marketing campaigns, assess the impact and identify areas of improvement in the online space.
• Design, organize and train different staff on how maximize the online platforms and improve staff knowledge of the company online initiatives.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues in the digital space.

Public Relations and Brand management

• Be the face of Abacus Group of Companies at events and conferences as required, particularly with corporate clients.
• Conduct regular media monitoring, particularly of competitors and FMCG industry keeping track of competitor activities and pre-empty own brand activities.
• Ensure timely internal brand communications to staff.
• Act as a liaison with branches and media outlets regarding company’s media presence.
• Track brand health performance and outline gaps, identified to grow brands.
• Act as a custodian for all brands, their images, communications etc.
• Brainstorm new and innovative brand growth strategies
• Raise awareness (internally and online) of CSR activities and events carried out by the company and document the progress.

Marketing Activities

• Develop and implement comprehensive marketing plans aligned with business goals
• Build solutions to marketing that are differentiated in a competitive industry.
• Conduct market research to identify opportunities, consumer behavior, and industry trends
• Coordinate with sales, product development, and other teams to align marketing efforts with overall company objectives.
• Foster relationships with external partners and agencies as needed
• Ensure that any other duty assigned by Management is executed to Management expectations

Qualifications, Skills and Experience:

• At least 3 years’ experience in the related field.
• Bachelor’s degree in marketing, mass communication or any related field.
• Proficient in content marketing theory and application.
• Strong analytical skills and proficiency in using marketing tools and platforms.
• Exceeds at building and maintaining business relationships, online and off.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Demonstrates creativity and documented immersion in social media.

Technical Knowledge/ Skills:

• Communication skills
• Customer service skills
• Content Creation skill
• Web Proficiency
• Computer skills

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

Job application procedure
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