About BRAC Enterprise Uganda Limited (BSBE)

BRAC Social Enterprises (BSBE) Uganda Limited was established in 2010 as a not for-profit venture to produce and distribute quality seeds, planting and stock material to vulnerable communities. In 2014, it transitioned to a fully-fledged commercial enterprise and expanded its services to field crop seeds research and certified seed processing, packaging, sales, marketing and distribution. In support of its social objective to improve employment opportunities, promote good agronomic behaviors and increase income among vulnerable communities, BSBE works with smallholder farmers as contract growers (about 45% are women and youth) to produce and multiply quality seeds. Seeds purchased from contract growers are then processed and packaged at BSBE’s seed processing plant, before distribution through a hybrid network of agro-dealers and other partners. BSBE operates under BRAC International Enterprises B.V., a fully owned subsidiary of Stitching BRAC International. BIEBV is a socially responsible for profit organization dedicated to scaling impactful and sustainable social enterprises that contribute to BRAC International’s social mission while generating profits that further support scale and impact. While BSBE is a separately registered for-profit company in Uganda, it originally grew out of BRAC International’s NGO in Uganda and BSBE continues to work closely with the NGO.

Position (1): Sales & Marketing Manager

Job Location: BRAC Uganda Regional Office /Brac Seed Processing Plant, Nakaseke, Uganda

Job Summary:

To provide strategic and commercial leadership for BSBE’s seed business, driving market share expansion and revenue growth. The Sales & Marketing Manager acts as the bridge between market demand and operational planning, ensuring that production aligns with farmer needs.

Education Qualifications

Bachelors or Master’s degree in Agribusiness, Marketing, Business Administration, or related field.

Responsibilities:

Specifically, the Sales & Marketing Manager shall be responsible for but not limited to the following:

A. Sales and Revenue Growth

• Lead the development and execution of annual and seasonal sales plans to achieve agreed revenue and margin targets.
• Drive sales performance across all channels, ensuring clear targets, performance tracking, and accountability at Territory Sales Officer (TSO) level.
• Ensure disciplined pricing and margin management across channels, balancing competitiveness with financial sustainability.
• Identify and unlock new market opportunities, particularly in underserved districts and farmer segments.
• Strengthen dealer relationships while expanding alternative last-mile channels to grow overall market share.
• Maintain high-level relationships with Key Accounts and Regional Distributors. Conduct quarterly business reviews to align their purchase targets with BSBE’s growth goals

B. Distribution & Channel Development

• Design, pilot, and scale diversified distribution channels beyond traditional agro-dealers, including agent-based and direct-to-farmer models where commercially viable.
• Lead structured pilots to test bundled input and advisory models, ensuring clear performance metrics and financial viability assessments.
• Collaborate with BRAC NGO and microfinance entities to leverage shared networks, reduce customer acquisition costs, and expand last-mile reach.
• Establish clear unit economics, contribution margins, and scalability criteria for emerging channels to inform scale-up decisions.

C. Marketing & Farmer Engagement

• Develop and implement a comprehensive marketing and communication strategy aligned with revenue targets.
• Strengthen farmer awareness, trust, and demand through demonstrations, field days, and targeted engagement.
• Ensure BSBE branding is dominant at the "last mile"—managing shop branding, signage, and point-of-sale materials at agro-dealer shops.
• Introduce structured customer satisfaction measurement and feedback systems to inform product and service improvements.

D. Commercial Planning & Reporting

• Align sales forecasting with production planning to minimize stock-outs and excess inventory.
• Ensure accurate and timely sales reporting, including product mix, regional performance, conversion rates, distributor health, and stock velocity.
• Manage the end-to-end sales cycle in the Odoo ERP. Ensure 100% data accuracy in order processing, invoicing, and inventory deduction.
• Provide data-driven insights to the General Manager to inform pricing, product strategy, new variety introductions and distribution decisions. Including but not limited to:
• i Active monitoring of the competitive landscape to identify "market signals" (e.g., competitor price shifts, gaps in the market, emerging diseases).
• ii Analyze farmer preferences to identify which seed varieties should be added or retired.

E. Team Leadership & Culture

• Move beyond supervision to active coaching. Conduct regular "ridealongs" with Territory Sales Officers (TSOs) to demonstrate sales techniques, objection handling, and relationship building in the field.
• Set clear, ambitious individual targets for the sales team. Foster a culture of accountability and healthy competition through incentive structures and performance scorecards.
• Identify skills gaps within the sales team and organize training on product knowledge, negotiation skills, and digital tool usage

Safeguarding responsibilities:

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the enterprise’s goals on safeguarding implementation.
• Establish a safeguarding culture across all levels of the enterprise by implementing BRAC International’s Safeguarding Policy, in collaboration with BRAC International’s Gender and Safeguarding team.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Responsible for ensuring team members are appropriately trained, supported and have access to resources regarding issues that are identified and actioned in accordance with the safeguarding policy and procedure.
• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so

Required Skills / Capacity

• Ability to spot market trends/signals and translate them into actionable product and sales strategies.
• Deep understanding of dealer economics (margins, stock turns, ROI) to negotiate win-win partnerships.
• Strong soft skills to motivate a dispersed field team, manage conflicts, and drive a high-performance culture.
• Proficiency in using data (Excel/Odoo) to analyze sales trends, forecast demand, and measure campaign ROI.
• Practical skills in organizing field activations, managing vendors (printers/media), and ensuring brand consistency.
• Working knowledge of CRM/ERP systems (e.g., Odoo) for pipeline management and invoicing. Critical attention to detail for maintaining traceability and accurate recordkeeping.

Experience required

• Minimum 5 years of commercial experience in the Agricultural Inputs, FMCG, or Seed Sector - with at least 2 years in a management or supervisory role,
• Proven track record in Dist

• Lead the development and execution of annual and seasonal sales plans to achieve agreed revenue and margin targets.
• Drive sales performance across all channels, ensuring clear targets, performance tracking, and accountability at Territory Sales Officer (TSO) level.
• Ensure disciplined pricing and margin management across channels, balancing competitiveness with financial sustainability.
• Identify and unlock new market opportunities, particularly in underserved districts and farmer segments.
• Strengthen dealer relationships while expanding alternative last-mile channels to grow overall market share.
• Maintain high-level relationships with Key Accounts and Regional Distributors. Conduct quarterly business reviews to align their purchase targets with BSBE’s growth goals
• Design, pilot, and scale diversified distribution channels beyond traditional agro-dealers, including agent-based and direct-to-farmer models where commercially viable.
• Lead structured pilots to test bundled input and advisory models, ensuring clear performance metrics and financial viability assessments.
• Collaborate with BRAC NGO and microfinance entities to leverage shared networks, reduce customer acquisition costs, and expand last-mile reach.
• Establish clear unit economics, contribution margins, and scalability criteria for emerging channels to inform scale-up decisions.
• Develop and implement a comprehensive marketing and communication strategy aligned with revenue targets.
• Strengthen farmer awareness, trust, and demand through demonstrations, field days, and targeted engagement.
• Ensure BSBE branding is dominant at the "last mile"—managing shop branding, signage, and point-of-sale materials at agro-dealer shops.
• Introduce structured customer satisfaction measurement and feedback systems to inform product and service improvements.
• Align sales forecasting with production planning to minimize stock-outs and excess inventory.
• Ensure accurate and timely sales reporting, including product mix, regional performance, conversion rates, distributor health, and stock velocity.
• Manage the end-to-end sales cycle in the Odoo ERP. Ensure 100% data accuracy in order processing, invoicing, and inventory deduction.
• Provide data-driven insights to the General Manager to inform pricing, product strategy, new variety introductions and distribution decisions. Including but not limited to:
• i Active monitoring of the competitive landscape to identify "market signals" (e.g., competitor price shifts, gaps in the market, emerging diseases).
• ii Analyze farmer preferences to identify which seed varieties should be added or retired.
• Move beyond supervision to active coaching. Conduct regular "ridealongs" with Territory Sales Officers (TSOs) to demonstrate sales techniques, objection handling, and relationship building in the field.
• Set clear, ambitious individual targets for the sales team. Foster a culture of accountability and healthy competition through incentive structures and performance scorecards.
• Identify skills gaps within the sales team and organize training on product knowledge, negotiation skills, and digital tool usage
• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the enterprise’s goals on safeguarding implementation.
• Establish a safeguarding culture across all levels of the enterprise by implementing BRAC International’s Safeguarding Policy, in collaboration with BRAC International’s Gender and Safeguarding team.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Responsible for ensuring team members are appropriately trained, supported and have access to resources regarding issues that are identified and actioned in accordance with the safeguarding policy and procedure.
• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so

• Ability to spot market trends/signals and translate them into actionable product and sales strategies.
• Deep understanding of dealer economics (margins, stock turns, ROI) to negotiate win-win partnerships.
• Strong soft skills to motivate a dispersed field team, manage conflicts, and drive a high-performance culture.
• Proficiency in using data (Excel/Odoo) to analyze sales trends, forecast demand, and measure campaign ROI.
• Practical skills in organizing field activations, managing vendors (printers/media), and ensuring brand consistency.
• Working knowledge of CRM/ERP systems (e.g., Odoo) for pipeline management and invoicing. Critical attention to detail for maintaining traceability and accurate recordkeeping.

• Bachelors or Master’s degree in Agribusiness, Marketing, Business Administration, or related field.