Position function

To lead and manage the Branch in regard to Business Growth, Relationship Management, Customer Service, Operations and Risk in line with the strategies and policies of the Bank.

Key responsibilities

Receive Branch business financial and non-financial targets and appropriately cascade and communicate them to the teams. Lead and support the teams in designing appropriate strategies for the achievement of allocated targets and monitor performance on targets and initiate corrective action where necessary.

Recruit new customers to the bank through signing them up for bank accounts, credit applications and other products and services.

Plan and make visits to targeted customers and prospects in line with BOA Sales practices and guidelines.

Sell the bank products and services in order to achieve set sales and Branch targets.

Hold periodical performance meetings with the Branch staff and assess performance against set targets and action plans.

Lead the Branch team in scanning and structuring the market so as to Identify business opportunities and drive market action to achieve business targets;

Monitor and control the financial performance of the branch with the aim of growing branch earnings and profitability;

Prepare quality credit proposals in line with Bank policies for presentation to the credit committee and provide guidance and coaching for the branch team in acquiring quality credit business;

Drive a culture of great service and quality relationship management in order to retain and develop customers and expand the Bank’s wallet-share through brand loyalty;

Ensure branch-wide compliance with the Bank’s internal control framework and all other regulations, and oversee daily operations of the branch to foster operational efficiency in line with the regulations and policies of the Bank;

Monitor the credit portfolio and support debt collection / recovery initiatives to minimize the portfolio-at-risk, non-performing assets and related losses;

Provide regular branch reports to management;

Manage, motivate and develop the Branch team through rigorous performance management, coaching, mentoring and learning interventions to create a capable team to deliver the Branch mission.

Key Performance Indicators

Financial

• Net growth in SME credit book
• Off balance Credit book growth (Guarantees and Lcs)
• Net growth in Retail credit book
• Net growth in funded deposit accounts
• Net growth in Deposits

Customer

• Share of active customers using e-channels (Wallet, IB & Card)
• BOA Mechant activity rate
• Agent banking activity rate
• Share of active customers

Risk

• Portfolio at risk of credit book
• Number of Audit/Risk/Compliance issues outstanding
• KYC rating of the branch

People

• Evidence of monthly performance management reviews & staff confirmations with HR

Required Qualifications and Skills

Education: Bachelor’s degree in Business, Finance, Banking, Marketing or a related field. Professional or post-graduate qualifications in Finance or Marketing or related fields are added advantage.

Experience: 5 years’ experience in Financial Business Development, with exposure to Operations; Strong track record in Direct Selling, Sales Management and Relationship Management; Grasp of the Bank’s Policies, Processes and Procedures relating to Business, Operations, Credit and Business.

Technical and Soft Skills: Knowledge of the Bank’s business model, its strategy and all of its products and services; Knowledge and interpretation of industrial and national economic trends; Business development / sales management skills; Leadership and team management skills; Customer centricity; Business acumen and financial skills; Credit skills; Analytical skills; Conflict resolution and problem solving skills; Team player with interpersonal skills; Networking skills and the ability to influence key people inside and outside the Bank; Good presentation, verbal and written communication skills; Ability to work under pressure, and exercise excellent judgment.

Additional Requirements/Competencies

Willingness to travel for stakeholder meetings, regulatory consultations, and operational reviews as needed.

High ethical standards and a commitment to the values of the Bank.

• Receive Branch business financial and non-financial targets and appropriately cascade and communicate them to the teams.
• Lead and support the teams in designing appropriate strategies for the achievement of allocated targets and monitor performance on targets and initiate corrective action where necessary.
• Recruit new customers to the bank through signing them up for bank accounts, credit applications and other products and services.
• Plan and make visits to targeted customers and prospects in line with BOA Sales practices and guidelines.
• Sell the bank products and services in order to achieve set sales and Branch targets.
• Hold periodical performance meetings with the Branch staff and assess performance against set targets and action plans.
• Lead the Branch team in scanning and structuring the market so as to Identify business opportunities and drive market action to achieve business targets;
• Monitor and control the financial performance of the branch with the aim of growing branch earnings and profitability;
• Prepare quality credit proposals in line with Bank policies for presentation to the credit committee and provide guidance and coaching for the branch team in acquiring quality credit business;
• Drive a culture of great service and quality relationship management in order to retain and develop customers and expand the Bank’s wallet-share through brand loyalty;
• Ensure branch-wide compliance with the Bank’s internal control framework and all other regulations, and oversee daily operations of the branch to foster operational efficiency in line with the regulations and policies of the Bank;
• Monitor the credit portfolio and support debt collection / recovery initiatives to minimize the portfolio-at-risk, non-performing assets and related losses;
• Provide regular branch reports to management;
• Manage, motivate and develop the Branch team through rigorous performance management, coaching, mentoring and learning interventions to create a capable team to deliver the Branch mission.

• Business development / sales management skills
• Leadership and team management skills
• Customer centricity
• Business acumen and financial skills
• Credit skills
• Analytical skills
• Conflict resolution and problem solving skills
• Team player with interpersonal skills
• Networking skills and the ability to influence key people inside and outside the Bank
• Good presentation, verbal and written communication skills
• Ability to work under pressure, and exercise excellent judgment

• Bachelor’s degree in Business, Finance, Banking, Marketing or a related field.
• Professional or post-graduate qualifications in Finance or Marketing or related fields are added advantage.
• 5 years’ experience in Financial Business Development, with exposure to Operations;
• Strong track record in Direct Selling, Sales Management and Relationship Management;
• Grasp of the Bank’s Policies, Processes and Procedures relating to Business, Operations, Credit and Business.
• Knowledge of the Bank’s business model, its strategy and all of its products and services;
• Knowledge and interpretation of industrial and national economic trends;
• Willingness to travel for stakeholder meetings, regulatory consultations, and operational reviews as needed.
• High ethical standards and a commitment to the values of the Bank.