African Safari Group (ASG) is a next-generation luxury travel company shaping the future of African tourism. We combine cutting-edge technology, AI, and human expertise to craft seamless, world-class safari experiences for discerning international travellers.

With established strength across Southern and East Africa, we’re redefining what it means to deliver tech-driven, ethically grounded, and unforgettable safari journeys — with a focus on sustainability, community impact, and responsible tourism.

The Opportunity

We’re seeking a visionary Regional Sales Manager – East Africa to lead our flagship division across Kenya, Tanzania, Rwanda, Uganda, and Zanzibar.
This is a strategic leadership role with full ownership of regional growth, team performance, and product alignment.

You’ll lead and inspire a team of up to 25 luxury travel consultants while partnering with our Recruitment, Product, Marketing, and Technology departments to build a powerful ecosystem of sales excellence.

If you’re a dynamic leader who thrives at the intersection of people, product, and performance — this is your stage.

Key Responsibilities

Strategic & Regional Leadership

• Define and execute the vision and growth strategy for ASG’s East Africa Division.
• Ensure commercial performance, client excellence, and regional brand strength.
• Drive improvement through data-led decision-making and cross-department collaboration.

Team Leadership & Development

• Lead, coach, and develop a high-performing remote team of luxury consultants.
• Partner with Recruitment to attract top-tier sales talent.
• Implement mentorship, coaching, and performance structures that drive excellence.

Product & Partnership Growth

• Expand and curate the East Africa portfolio with Product and Tech teams.
• Strengthen partnerships with lodges, DMCs, and conservation partners.
• Champion sustainable tourism and community-focused initiatives.

Cross-Department Integration

• Collaborate with Marketing on regional campaigns and global visibility.
• Partner with Tech to optimise CRM, AI tools, and digital performance.
• Promote synergy between East and Southern Africa divisions.

Performance & Innovation

• Oversee CRM adoption, analytics, and conversion reporting.
• Represent ASG at top trade shows (e.g. KILIFAIR, Karibu Fair, WTM Africa).
• Use insights and innovation to lead the region’s competitive growth.

Requirements

Requirements

• 5+ years of experience in luxury safari or travel sales, with strong East Africa expertise.
• Proven leadership of remote or hybrid sales teams.
• Strong network across East African lodges, DMCs, and tourism partners.
• Proficiency in CRM systems and digital tools (Wetu, NightsBridge, ResRequest).
• Data-driven mindset and strategic agility.
• Excellent communication, interpersonal, and cross-cultural leadership skills.
• Advantageous: Swahili or French language proficiency.

• Define and execute the vision and growth strategy for ASG’s East Africa Division.
• Ensure commercial performance, client excellence, and regional brand strength.
• Drive improvement through data-led decision-making and cross-department collaboration.
• Lead, coach, and develop a high-performing remote team of luxury consultants.
• Partner with Recruitment to attract top-tier sales talent.
• Implement mentorship, coaching, and performance structures that drive excellence.
• Expand and curate the East Africa portfolio with Product and Tech teams.
• Strengthen partnerships with lodges, DMCs, and conservation partners.
• Champion sustainable tourism and community-focused initiatives.
• Collaborate with Marketing on regional campaigns and global visibility.
• Partner with Tech to optimise CRM, AI tools, and digital performance.
• Promote synergy between East and Southern Africa divisions.
• Oversee CRM adoption, analytics, and conversion reporting.
• Represent ASG at top trade shows (e.g. KILIFAIR, Karibu Fair, WTM Africa).
• Use insights and innovation to lead the region’s competitive growth.

• Data-driven mindset and strategic agility.
• Excellent communication, interpersonal, and cross-cultural leadership skills.

• 5+ years of experience in luxury safari or travel sales, with strong East Africa expertise.
• Proven leadership of remote or hybrid sales teams.
• Strong network across East African lodges, DMCs, and tourism partners.
• Proficiency in CRM systems and digital tools (Wetu, NightsBridge, ResRequest).
• Advantageous: Swahili or French language proficiency.