SMAT Marketing Limited, established in 2014, is a branding and marketing company dedicated to bringing structure, consistency, and accountability to the marketing efforts of growing businesses. We offer integrated support across branding, websites, digital marketing, content, advertising, print, and ongoing marketing operations. We are currently strengthening our commercial operations and seeking a results-oriented professional to expand our client base and revenue.

Purpose

The Business Development Executive will be responsible for identifying new business opportunities, engaging prospective clients, managing the sales process, and converting qualified opportunities into profitable, paying customers. This role demands an individual capable of independently building and maintaining a sales pipeline, developing business relationships, and consistently achieving agreed-upon revenue targets. This is a hands-on, client acquisition, and revenue-generating position.

Key Responsibilities

A. Prospecting & Lead Generation

• Research and identify prospective business clients within SMAT’s target markets.
• Build and maintain a qualified database of potential clients and decision-makers.
• Generate opportunities through direct outreach, LinkedIn, email, referrals, networking, and other appropriate channels.
• Conduct regular prospecting activities to maintain a healthy sales pipeline.

B. Sales & Client Acquisition

• Engage prospective clients to understand their marketing needs, challenges, and budgets.
• Qualify leads and arrange meetings with relevant decision-makers.
• Present SMAT’s services and recommend appropriate solutions.
• Coordinate the preparation and submission of quotations and proposals.
• Negotiate within approved pricing and commercial guidelines.
• Follow up consistently and convert qualified opportunities into signed, paying clients.
• Coordinate client onboarding and handover to the operations team.

C. Business Growth & Relationships

• Identify opportunities for recurring service contracts and long-term client engagements.
• Develop referral networks and commercially valuable partnerships.
• Identify opportunities to cross-sell and upsell services to existing clients.
• Maintain professional relationships with prospects and clients.
• Gather relevant market and competitor intelligence to support business growth.

D. Sales Administration & Reporting

• Maintain accurate records of leads, client engagements, proposals, and sales activities.
• Keep the company’s CRM or approved sales tracker updated.
• Prepare weekly pipeline reports and monthly sales performance summaries.
• Track pending proposals, follow-ups, and expected closures.
• Provide realistic revenue forecasts and report progress against targets.

Key Performance Indicators

Performance will be measured primarily against:

• Lead Generation: Number of qualified prospects generated
• Client Engagement: Qualified sales meetings conducted
• Sales Conversion: Percentage of qualified opportunities closed
• New Business: Number of new paying clients acquired
• Revenue Generation: Value of new business secured and collected
• Recurring Revenue: Value of new monthly retainers acquired
• Pipeline Management: Quality, accuracy, and progression of opportunities
• Sales Discipline: Consistent prospecting, follow-ups, and reporting

Specific monthly targets will be agreed upon appointment and reviewed regularly.

Qualifications & Experience

• Diploma or bachelor’s degree in Marketing, Business Administration, Sales, or a related discipline.
• Minimum 2 years of relevant experience in sales, business development, or client acquisition.
• Demonstrated ability to independently generate leads, engage decision-makers, and close business.
• Experience in B2B selling is an added advantage.
• Strong communication, presentation, negotiation, and relationship management skills.
• Working knowledge of LinkedIn, email, CRM systems, and standard office productivity tools.

NOTE: Practical sales ability and verifiable results will be prioritized over academic qualifications.

Required Competencies

The ideal candidate should demonstrate:

• Commercial orientation: Understands customer value, pricing, profitability, and revenue.
• Initiative: Proactively identifies and pursues business opportunities.
• Sales discipline: Maintains consistent prospecting, follow-up, and pipeline management.
• Persuasion and negotiation: Confidently engages decision-makers and closes deals.
• Accountability: Takes ownership of targets and outcomes.
• Resilience: Handles objections, rejection, and setbacks constructively.
• Professionalism: Represents the company credibly and maintains high ethical standards.
• Resourcefulness: Achieves meaningful results without depending on large budgets or extensive supervision.

Remuneration & Benefits

The position offers a competitive, performance-oriented remuneration structure comprising:

• An agreed fixed monthly retainer.
• Sales commissions based on net revenue collected.
• Additional performance incentives, where applicable.

Specific terms will be agreed upon appointment.

• Research and identify prospective business clients within SMAT’s target markets.
• Build and maintain a qualified database of potential clients and decision-makers.
• Generate opportunities through direct outreach, LinkedIn, email, referrals, networking and other appropriate channels.
• Conduct regular prospecting activities to maintain a healthy sales pipeline.
• Engage prospective clients to understand their marketing needs, challenges and budgets.
• Qualify leads and arrange meetings with relevant decision-makers.
• Present SMAT’s services and recommend appropriate solutions.
• Coordinate the preparation and submission of quotations and proposals.
• Negotiate within approved pricing and commercial guidelines.
• Follow up consistently and convert qualified opportunities into signed, paying clients.
• Coordinate client onboarding and handover to the operations team.
• Identify opportunities for recurring service contracts and long-term client engagements.
• Develop referral networks and commercially valuable partnerships.
• Identify opportunities to cross-sell and upsell services to existing clients.
• Maintain professional relationships with prospects and clients.
• Gather relevant market and competitor intelligence to support business growth.
• Maintain accurate records of leads, client engagements, proposals and sales activities.
• Keep the company’s CRM or approved sales tracker updated.
• Prepare weekly pipeline reports and monthly sales performance summaries.
• Track pending proposals, follow-ups and expected closures.
• Provide realistic revenue forecasts and report progress against targets.

• Communication skills
• Presentation skills
• Negotiation skills
• Relationship management skills
• Working knowledge of LinkedIn
• Working knowledge of email
• Working knowledge of CRM systems
• Working knowledge of standard office productivity tools

• Diploma or bachelor’s degree in Marketing, Business Administration, Sales or a related discipline.
• Minimum 2 years of relevant experience in sales, business development or client acquisition.
• Demonstrated ability to independently generate leads, engage decision-makers and close business.
• Experience in B2B selling is an added advantage.
• Practical sales ability and verifiable results