Keshwala Group, Uganda is seeking a Category Sales Manager – Reckitt.

Key Responsibilities

A. Sales Strategy & Business Development

• Achieve monthly, quarterly, and annual sales volume, revenue, and profitability targets.
• Identify new business opportunities, market gaps, and potential growth segments.
• Develop strategies to increase market penetration, sales productivity, and category market share.

B. Distribution & Market Expansion

• Expand numeric and weighted distribution across general trade, modern trade, wholesalers, and other relevant channels.
• Appoint and develop distributors, stockists, and channel partners in new and existing markets.
• Ensure adequate product availability, visibility, and assortment at retail outlets.

C. Category & Product Management

• Manage sales performance across the assigned product portfolio, SKUs, and pack sizes.
• Identify high-performing and slow-moving SKUs and recommend corrective actions.
• Work closely with marketing and product teams on product launches, packaging, pricing, and category development.
• Provide market intelligence on competitor activities, pricing, product innovations, and consumer trends.

D. Trade Marketing & Promotional Activities

• Plan and execute trade promotions, consumer offers, retailer schemes, and channel incentives.
• Evaluate competitor promotions and recommend suitable counter-strategies.

E. Distributor & Channel Management

• Build strong working relationships with distributors, wholesalers, retailers, and key accounts.
• Conduct regular distributor reviews and develop corrective action plans.

F. Sales Team Leadership

• Lead, coach, and motivate the category sales team to achieve business objectives.
• Set sales targets for regional managers, area sales managers, and sales representatives, as applicable.

G. Sales Analytics & Reporting

• Track primary sales, secondary sales, distribution, market share, sales growth, and profitability.

Qualifications and Requirements

• Age – Not more than 38 years. (Non- negotiable)
• Education – MBA from tier – II institute
• Experience – 8 to 10 years in FMCG only (Not from Bev or alco – bev industry strictly)
• Strong communication and presentation skills.
• Problem-solving and execution discipline.
• Proficiency in MS Excel, PowerPoint, and sales reporting systems.
• Ability to work under pressure and meet demanding business targets.

Additional Details

• Place of Posting – Kampala with 60% travel
• Status – Bachelor for 1st year
• Salary Bracket – 2L to 2.5 L / Month in hand depending on present pay package + Other expat benefits, Car & Driver.

• Achieve monthly, quarterly, and annual sales volume, revenue, and profitability targets.
• Identify new business opportunities, market gaps, and potential growth segments.
• Develop strategies to increase market penetration, sales productivity, and category market share.
• Expand numeric and weighted distribution across general trade, modern trade, wholesalers, and other relevant channels.
• Appoint and develop distributors, stockists, and channel partners in new and existing markets.
• Ensure adequate product availability, visibility, and assortment at retail outlets.
• Manage sales performance across the assigned product portfolio, SKUs, and pack sizes.
• Identify high-performing and slow-moving SKUs and recommend corrective actions.
• Work closely with marketing and product teams on product launches, packaging, pricing, and category development.
• Provide market intelligence on competitor activities, pricing, product innovations, and consumer trends.
• Plan and execute trade promotions, consumer offers, retailer schemes, and channel incentives.
• Evaluate competitor promotions and recommend suitable counter-strategies.
• Build strong working relationships with distributors, wholesalers, retailers, and key accounts.
• Conduct regular distributor reviews and develop corrective action plans.
• Lead, coach, and motivate the category sales team to achieve business objectives.
• Set sales targets for regional managers, area sales managers, and sales representatives, as applicable.
• Track primary sales, secondary sales, distribution, market share, sales growth, and profitability.

• Strong communication and presentation skills.
• Problem-solving and execution discipline.
• Proficiency in MS Excel, PowerPoint, and sales reporting systems.
• Ability to work under pressure and meet demanding business targets.

• MBA from tier – II institute