JOB DESCRIPTION — BRAND MANAGER

Department: NextCom Agency & Commercial

Reports To: Head of Marketing / Head of Digital Commercial

Location: Next Media Park

Level: Mid-Senior (4–6 Years’ Experience)

Role Purpose

The Brand Manager will drive end-to-end brand growth, campaign execution, and revenue support for client portfolios and internal Next Media brands.

The role ensures brands are commercially viable, digitally competitive, audience-relevant, and performance-driven by integrating strategy, creative execution, digital analytics, and client servicing.

This position is critical in supporting NextCom’s transformation into a Digital-First Revenue Generating Agency.

Key Responsibilities

A. Brand Strategy & Growth

• Develop and implement brand strategies aligned with client and business objectives.
• Translate client briefs into clear brand positioning, campaign roadmaps, and execution plans.
• Identify opportunities to grow brand visibility, engagement, and market share.
• Monitor brand health and recommend optimization strategies.

Campaign Planning & Execution

• Lead planning and execution of integrated campaigns across:
  • Digital platforms
  • TV and radio
  • Influencer marketing
  • Events and activations
• Coordinate internal teams (creative, digital, production, commercial).
• Ensure timely delivery of campaigns within scope and budget.

Digital Brand Performance Management

• Monitor brand KPIs including:
  • Reach
  • Engagement
  • Conversion metrics
  • ROI
• Optimize campaigns using analytics insights.
• Implement digital growth strategies for client and internal brands.

Client Relationship Management

• Act as primary brand liaison between client and agency.
• Manage expectations, reporting, and communication.
• Identify upselling opportunities and growth areas.

Revenue Support & Commercialization

• Support commercial teams in proposal development.
• Identify new revenue streams for assigned brands.
• Ensure brand activities contribute to revenue targets.

Cross-Functional Collaboration

• Work closely with:
  • Creative teams
  • Digital marketing teams
  • Production teams
  • Commercial teams
• Ensure workflow efficiency and clear communication.

Market Intelligence & Innovation

• Monitor industry trends, competitors, and consumer behavior.
• Recommend innovative brand activation approaches.
• Support digital transformation initiatives.

Key Performance Indicators (Annual KPIs)

Brand Growth & Performance – 25%

• Achieve ≥20% growth in brand reach and engagement.
• Deliver measurable improvements in brand awareness metrics.
• Maintain brand consistency across all channels.

Campaign Execution Excellence – 20%

• ≥95% campaigns delivered on time.
• ≥90% client satisfaction scores.
• Zero major campaign delivery failures.

Digital Performance Optimization – 15%

• Improve digital campaign ROI by ≥15%.
• Achieve performance benchmarks for engagement and conversions.
• Maintain accurate performance reporting.

Revenue Contribution – 20%

• Support revenue growth targets for assigned brands.
• Identify at least 3 new monetization opportunities annually.
• Contribute to upselling initiatives.

Client Relationship Management – 10%

• Maintain strong client retention rates.
• Deliver timely and accurate reporting.

Innovation & Process Improvement – 10%

• Implement at least 2 new brand growth initiatives annually.
• Contribute to improving internal brand management processes.

Required Qualifications

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Professional certifications in Digital Marketing are an added advantage.

Experience

• 4–6 years of experience in:
  • Brand management
  • Agency account management
  • Digital marketing
  • FMCG brand environment
• Proven experience managing integrated campaigns.

Required Skills & Competencies

Technical Skills

• Strong digital marketing knowledge.
• Campaign performance analysis.
• Brand strategy development.
• Budget management.
• Proposal and reporting skills.

Behavioral Competencies

• Strong stakeholder management.
• Strategic thinking.
• Commercial awareness.
• Attention to detail.
• Problem-solving ability.
• Excellent communication skills.

Key Success Factors in NextCom Context

The ideal candidate must demonstrate ability to:

• Operate in a fast-paced agency environment
• Balance brand creativity with commercial outcomes
• Drive digital growth and measurable results
• Collaborate across multi-platform media teams
• Translate brand strategy into revenue impact

• Develop and implement brand strategies aligned with client and business objectives.
• Translate client briefs into clear brand positioning, campaign roadmaps, and execution plans.
• Identify opportunities to grow brand visibility, engagement, and market share.
• Monitor brand health and recommend optimization strategies.
• Lead planning and execution of integrated campaigns across: Digital platforms, TV and radio, Influencer marketing, Events and activations
• Coordinate internal teams (creative, digital, production, commercial).
• Ensure timely delivery of campaigns within scope and budget.
• Monitor brand KPIs including: Reach, Engagement, Conversion metrics, ROI
• Optimize campaigns using analytics insights.
• Implement digital growth strategies for client and internal brands.
• Act as primary brand liaison between client and agency.
• Manage expectations, reporting, and communication.
• Identify upselling opportunities and growth areas.
• Support commercial teams in proposal development.
• Identify new revenue streams for assigned brands.
• Ensure brand activities contribute to revenue targets.
• Work closely with: Creative teams, Digital marketing teams, Production teams, Commercial teams
• Ensure workflow efficiency and clear communication.
• Monitor industry trends, competitors, and consumer behavior.
• Recommend innovative brand activation approaches.
• Support digital transformation initiatives.

• Strong digital marketing knowledge.
• Campaign performance analysis.
• Brand strategy development.
• Budget management.
• Proposal and reporting skills.
• Strong stakeholder management.
• Strategic thinking.
• Commercial awareness.
• Attention to detail.
• Problem-solving ability.
• Excellent communication skills.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Professional certifications in Digital Marketing are an added advantage.
• 4–6 years of experience in: Brand management, Agency account management, Digital marketing, FMCG brand environment
• Proven experience managing integrated campaigns.