1. Role Purpose

The Digital Content & Platform Growth Manager is responsible for developing, producing, and optimizing high-impact digital content that drives audience growth, engagement, and monetization across Next Media platforms and client brands.

Additionally, they are responsible for planning, executing, optimizing, and reporting on multi-platform paid media campaigns across key digital advertising ecosystems including Google Ads, YouTube Ads, Meta Ads, TikTok Ads, X (Twitter) Ads, and other relevant programmatic and social advertising platforms.

The role provides end-to-end leadership in:

• Digital content strategy
• Video production and storytelling
• YouTube channel growth and monetization
• Digital capacity building and training
• Platform performance optimization

This position plays a critical role in supporting NextCom’s transition into a Digital-First, Content-Led, Revenue-Generating Media Ecosystem.

2. Key Responsibilities

Digital Content Strategy & Planning

• Develop digital content strategies aligned with brand, audience, and commercial goals.
• Identify content opportunities across platforms including YouTube, social media, and digital streaming.
• Translate marketing objectives into compelling content roadmaps.
• Ensure content aligns with audience insights and trends.

End-to-End Content Production

• Lead the full content production cycle including:
  • Concept development
  • Scriptwriting
  • Filming
  • Editing
  • Publishing
• Produce high-quality digital video content.
• Oversee technical quality standards for all digital productions.
• Manage content production timelines and workflows.

YouTube Growth & Monetization Management

• Develop and implement strategies to grow YouTube channels.
• Optimize content for discoverability and algorithm performance.
• Improve subscriber acquisition and watch-time metrics.
• Support monetization through advertising, sponsorships, and branded content.
• Manage YouTube analytics and reporting.

Digital Platform Performance Optimization

• Monitor content performance across platforms.
• Use data insights to optimize content formats and strategies.
• Identify growth opportunities through analytics.
• Improve audience retention and engagement metrics.

Training & Capacity Building

• Train internal teams on digital content creation best practices.
• Develop training modules for:
  • Video storytelling
  • Mobile content production
  • Digital editing tools
  • Platform optimization
• Mentor brand teams to improve content quality.

Ecosystem Content Support

• Support client brands in developing digital-first content.
• Provide strategic guidance on digital storytelling.
• Collaborate with agency teams to deliver branded content.

Innovation & Trend Leadership

• Monitor emerging digital content trends.
• Introduce innovative storytelling formats.
• Pilot new digital content approaches.

Cross-Functional Collaboration

• Work closely with:
  • Digital marketing teams
  • Creative teams
  • Production teams
  • Commercial teams
• Ensure alignment between content, campaigns, and business goals.

3. Annual Key Performance Indicators (KPIs)

Digital Content Output & Quality – 20%

• Deliver agreed digital content production targets.
• Maintain high content quality standards.
• Ensure adherence to production timelines.

YouTube Growth & Monetization – 20%

• Achieve ≥30% growth in YouTube subscribers.
• Increase watch-time and retention metrics.
• Support monetization growth targets.

Digital Platform Performance – 15%

• Improve engagement rates across digital platforms.
• Optimize content performance through analytics.

Training & Capacity Building – 15%

• Conduct regular training sessions for internal teams.
• Improve digital content capability across departments.

Content Strategy Execution – 15%

• Successfully implement content strategies aligned with brand goals.
• Support campaign content needs effectively.

Innovation & Digital Leadership – 10%

• Introduce new content formats and approaches.
• Stay ahead of digital content trends.

Ecosystem Support & Client Satisfaction – 5%

• Deliver quality content support for client brands.
• Maintain strong stakeholder satisfaction.

4. Required Qualifications

Education

• Bachelor’s degree in:
  • Media Production
  • Communications
  • Digital Marketing
  • Film or Video Production
  • Marketing

Experience

• 5–7 years experience in:
  • Digital content production
  • Video production and editing
  • Digital marketing or media environments
  • YouTube content management

• Develop digital content strategies aligned with brand, audience, and commercial goals.
• Identify content opportunities across platforms including YouTube, social media, and digital streaming.
• Translate marketing objectives into compelling content roadmaps.
• Ensure content aligns with audience insights and trends.
• Lead the full content production cycle including: Concept development, Scriptwriting, Filming, Editing, Publishing.
• Produce high-quality digital video content.
• Oversee technical quality standards for all digital productions.
• Manage content production timelines and workflows.
• Develop and implement strategies to grow YouTube channels.
• Optimize content for discoverability and algorithm performance.
• Improve subscriber acquisition and watch-time metrics.
• Support monetization through advertising, sponsorships, and branded content.
• Manage YouTube analytics and reporting.
• Monitor content performance across platforms.
• Use data insights to optimize content formats and strategies.
• Identify growth opportunities through analytics.
• Improve audience retention and engagement metrics.
• Train internal teams on digital content creation best practices.
• Develop training modules for: Video storytelling, Mobile content production, Digital editing tools, Platform optimization.
• Mentor brand teams to improve content quality.
• Support client brands in developing digital-first content.
• Provide strategic guidance on digital storytelling.
• Collaborate with agency teams to deliver branded content.
• Monitor emerging digital content trends.
• Introduce innovative storytelling formats.
• Pilot new digital content approaches.
• Work closely with: Digital marketing teams, Creative teams, Production teams, Commercial teams.
• Ensure alignment between content, campaigns, and business goals.

• Digital content strategy
• Video production and storytelling
• YouTube channel growth and monetization
• Digital capacity building and training
• Platform performance optimization
• Content production
• Scriptwriting
• Filming
• Editing
• Publishing
• YouTube analytics and reporting
• Data analysis
• Audience engagement
• Training development
• Mentoring
• Digital storytelling
• Trend monitoring
• Cross-functional collaboration

• Bachelor’s degree in Media Production, Communications, Digital Marketing, Film or Video Production, or Marketing.
• 5–7 years experience in digital content production, video production and editing, digital marketing or media environments, YouTube content management.