1. Role Purpose

The Senior Copywriter & Content Strategist is responsible for developing high-impact, insight-driven, and commercially effective communication narratives that support brand growth, digital engagement, and business development across Next Media platforms and client portfolios.

The role combines creative storytelling, strategic thinking, proposal development, digital copy leadership, and design thinking to ensure that all brand communication is compelling, audience-centric, and aligned with NextCom’s digital-first, revenue-generating mandate.

This position plays a key role in shaping how brands speak, sell, influence, and connect with audiences across digital and traditional platforms.

2. Key Responsibilities

Strategic Copy Development

• Develop high-quality, persuasive copy for:
  • Digital campaigns
  • Brand communications
  • Marketing materials
  • Corporate messaging
• Translate brand strategies into clear communication narratives.
• Ensure consistency in tone, voice, and messaging across platforms.
• Craft compelling storytelling frameworks.

Digital Platform Copy Strategy

• Design platform-specific communication strategies for:
  • Social media
  • YouTube
  • Websites
  • Digital advertising
• Adapt messaging based on platform behavior and audience insights.
• Optimize copy for digital performance and engagement.

Proposal & Pitch Development

• Lead development of creative proposal narratives.
• Design compelling pitch decks and campaign storylines.
• Support commercial teams in developing winning client proposals.
• Translate strategic ideas into clear, persuasive communication.

Design Thinking & Project Ideation

• Apply design thinking methodologies to:
  • Campaign conceptualization
  • Brand storytelling
  • Customer journey communication
• Facilitate ideation sessions and brainstorming workshops.
• Develop creative solutions to communication challenges.

Campaign Creative Support

• Collaborate with creative teams to develop integrated campaigns.
• Provide copy direction for visual and video content.
• Ensure alignment between copy and creative execution.

Brand Positioning & Narrative Development

• Support development of brand positioning frameworks.
• Craft brand messaging guidelines and tone-of-voice documents.
• Develop communication strategies for new product launches.

Content Quality Assurance

• Review and edit content produced across teams.
• Maintain high editorial standards.
• Ensure clarity, accuracy, and effectiveness of communication.

Market Intelligence & Trends

• Monitor communication trends in digital marketing and advertising.
• Identify emerging storytelling formats and innovations.
• Recommend new approaches to enhance brand messaging impact.

3. Annual Key Performance Indicators (KPIs)

Copy Quality & Strategic Impact – 20%

• Deliver high-quality, persuasive communication outputs.
• Achieve strong internal and client satisfaction ratings.

Proposal & Pitch Success – 20%

• Support development of winning proposals.
• Improve proposal conversion rates.

Digital Copy Performance – 15%

• Develop copy that contributes to engagement growth.
• Improve digital campaign effectiveness through messaging optimization.

Campaign Creative Contribution – 15%

• Successfully support integrated campaign development.
• Deliver innovative communication solutions.

Brand Narrative Development – 10%

• Develop effective brand positioning materials.
• Ensure consistency in brand messaging.

Content Quality Assurance – 10%

• Maintain high editorial standards across outputs.

Innovation & Thought Leadership – 10%

• Introduce new storytelling approaches annually.
• Contribute to communication innovation.

4. Required Qualifications

Education

• Bachelor’s degree in:
  • Communications
  • Journalism
  • Marketing
  • Advertising
  • Media Studies
• Certifications in content strategy or digital marketing are an added advantage.

Experience

• 5–8 years experience in:
  • Copywriting
  • Content strategy
  • Advertising or agency environments
  • Digital marketing communications

5. Required Skills & Competencies

Core Professional Skills

Strategic Communication

• Strong storytelling and narrative design ability.
• Brand positioning expertise.
• Audience insight application.

Design Thinking

• Ability to apply human-centered communication approaches.
• Creative problem-solving skills.
• Conceptual thinking ability.

Proposal Development

• Experience in pitch writing and business proposals.
• Commercial communication skills.

Digital Platform Copy Expertise

• Platform-specific messaging strategies.
• Understanding of digital content performance drivers.
• SEO and engagement optimization.

Creative Collaboration

• Ability to work with designers, producers, and marketers.
• Strong briefing and creative direction capability.

Behavioral Competencies

• Creative and strategic thinker.
• Strong attention to detail.
• Excellent communication skills.
• High adaptability.
• Strong stakeholder management ability.

6. Key Success Factors in Next Media Context

The ideal candidate must demonstrate the ability to:

• Translate strategy into compelling narratives
• Design communication that drives commercial outcomes
• Lead digital storytelling innovation
• Support proposal success and client acquisition
• Maintain high communication standards across the ecosystem

• Develop high-quality, persuasive copy for: Digital campaigns, Brand communications, Marketing materials, Corporate messaging
• Translate brand strategies into clear communication narratives.
• Ensure consistency in tone, voice, and messaging across platforms.
• Craft compelling storytelling frameworks.
• Design platform-specific communication strategies for: Social media, YouTube, Websites, Digital advertising
• Adapt messaging based on platform behavior and audience insights.
• Optimize copy for digital performance and engagement.
• Lead development of creative proposal narratives.
• Design compelling pitch decks and campaign storylines.
• Support commercial teams in developing winning client proposals.
• Translate strategic ideas into clear, persuasive communication.
• Apply design thinking methodologies to: Campaign conceptualization, Brand storytelling, Customer journey communication
• Facilitate ideation sessions and brainstorming workshops.
• Develop creative solutions to communication challenges.
• Collaborate with creative teams to develop integrated campaigns.
• Provide copy direction for visual and video content.
• Ensure alignment between copy and creative execution.
• Support development of brand positioning frameworks.
• Craft brand messaging guidelines and tone-of-voice documents.
• Develop communication strategies for new product launches.
• Review and edit content produced across teams.
• Maintain high editorial standards.
• Ensure clarity, accuracy, and effectiveness of communication.
• Monitor communication trends in digital marketing and advertising.
• Identify emerging storytelling formats and innovations.
• Recommend new approaches to enhance brand messaging impact.

• Strong storytelling and narrative design ability.
• Brand positioning expertise.
• Audience insight application.
• Ability to apply human-centered communication approaches.
• Creative problem-solving skills.
• Conceptual thinking ability.
• Experience in pitch writing and business proposals.
• Commercial communication skills.
• Platform-specific messaging strategies.
• Understanding of digital content performance drivers.
• SEO and engagement optimization.
• Ability to work with designers, producers, and marketers.
• Strong briefing and creative direction capability.
• Creative and strategic thinker.
• Strong attention to detail.
• Excellent communication skills.
• High adaptability.
• Strong stakeholder management ability.

• Bachelor’s degree in Communications, Journalism, Marketing, Advertising, or Media Studies.
• Certifications in content strategy or digital marketing are an added advantage.
• 5–8 years experience in Copywriting, Content strategy, Advertising or agency environments, Digital marketing communications.