Background

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

To lead the commercialization, market launch, and in market performance of the company’s product portfolio by bridging product design, pricing, distribution, marketing, and customer experience. The role ensures products are successfully taken to market, adopted by customers and distributors, profitable, compliant, and continuously optimized for growth.

Principal Accountabilities:

1. Product Commercialization Strategy

Develop and execute commercialization strategies for new and existing products across all channels (Agency, Bancassurance, Digital, Corporate).

Translate product designs and pricing into clear, market‑ready value propositions.

Define target segments, channel strategies, and launch sequencing.

Own the go‑to‑market plans, including rollout timelines, readiness checklists, and success metrics.

2. Product Launch & Market Readiness

Lead end‑to‑end product launches, ensuring alignment across Distribution, Marketing, Operations, IT, Actuarial, Finance, and Compliance.

Coordinate product training for sales teams and key partners.

Ensure availability of sales tools, product collateral, system configurations, and customer journeys prior to launch.

3. Commercial Performance & Optimization

Track post‑launch product performance against KPIs (sales uptake, profitability, persistency, claims ratio, customer experience).

Identify performance gaps and lead product enhancements, repricing, or repositioning initiatives.

Support management with insights on product economics and growth opportunities.

4. Pricing, Profitability & Value Management

Work closely with Actuarial and Finance to ensure products are competitively priced, profitable, and sustainable.

Support scenario analysis on margins, distribution incentives, and portfolio mix.

Monitor market trends and competitor propositions to inform pricing and feature adjustments.

5. Cross‑Functional & Stakeholder Management

Act as the primary interface between Product Development and commercial teams.

Drive decision‑making forums and commercialization committees.

Engage external stakeholders where required (partners, reinsurers, distributors).

6. Governance & Compliance

Ensure all commercialized products adhere to regulatory requirements and internal governance standards.

Support product approvals, filings, and post‑launch reviews.

7. Other duties

Perform any other duties as assigned by management

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

• Develop and execute commercialization strategies for new and existing products across all channels (Agency, Bancassurance, Digital, Corporate).
• Translate product designs and pricing into clear, market‑ready value propositions.
• Define target segments, channel strategies, and launch sequencing.
• Own the go‑to‑market plans, including rollout timelines, readiness checklists, and success metrics.
• Lead end‑to‑end product launches, ensuring alignment across Distribution, Marketing, Operations, IT, Actuarial, Finance, and Compliance.
• Coordinate product training for sales teams and key partners.
• Ensure availability of sales tools, product collateral, system configurations, and customer journeys prior to launch.
• Track post‑launch product performance against KPIs (sales uptake, profitability, persistency, claims ratio, customer experience).
• Identify performance gaps and lead product enhancements, repricing, or repositioning initiatives.
• Support management with insights on product economics and growth opportunities.
• Work closely with Actuarial and Finance to ensure products are competitively priced, profitable, and sustainable.
• Support scenario analysis on margins, distribution incentives, and portfolio mix.
• Monitor market trends and competitor propositions to inform pricing and feature adjustments.
• Act as the primary interface between Product Development and commercial teams.
• Drive decision‑making forums and commercialization committees.
• Engage external stakeholders where required (partners, reinsurers, distributors).
• Ensure all commercialized products adhere to regulatory requirements and internal governance standards.
• Support product approvals, filings, and post‑launch reviews.
• Perform any other duties as assigned by management