Description

Housing Finance Bank is hiring a Communications Officer to provide administrative and execution support for internal and external communication initiatives of the Bank across all media channels and digital platforms, while supporting effective stakeholder communications and reporting.

Department: Marketing & Communications

Reports To: Corporate Communications Manager

Job Grade: HFB 5B

Direct Reports

• Direct: Marketing Assistant
• Indirect: Outsourced Media Agencies, Outsourced PR, Communications & Advertising Agencies

Interacts/Interfaces With

• Internal: Head, Marketing and Communications, EXCO, Other Heads of Departments, Business Segments and Managers
• External: Media, Industry Associations (e.g., UBIFs, UBA, PRAU, UMS, etc.), Other Stakeholders

Key Result Areas

• Provide first-level support and coordination for all the Bank’s communications with media houses, digital platforms, marketing and communications agencies, and other prospective marketing partners and suppliers.
• Write, edit, and distribute content, including publications, press releases, newsletters, website content, annual reports, speeches, and other marketing material that communicates the Bank’s activities, products and/or services.
• Plan, execute and measure all digital marketing, including SEO/SEM, Bank database, email, social media and display advertising campaigns.
• Develop and coordinate internal communications plans to drive employee engagement and support change management for campaigns, particularly across front-line branch teams and business units.
• Take the lead in the coordination and execution of any events/initiatives relating to public relations and ESG initiatives, ensuring coordination of suppliers and participants on the ground, crowd management and security, media/brand visibility, among other things.
• Liaise with segment heads and managers in planning and implementing key segment communication plans aligned to the Bank’s business growth plans.
• Complete regular briefs about news and other relevant developments in the financial services market, internal activities, and the industrial and economic space that carry informative/educational value.
• Gather all necessary documentation and follow up to ensure accurate and timely payment of communication stakeholders (media houses and related vendors).
• Develop basic graphic design and video content using existing templates and equipment to support communications.
• Provide formally written feedback to all stakeholders seeking sponsorships or donations from the Bank.
• Review logs for advertising time to ensure accuracy and compliance with contract terms and raise any anomalies for timely redress.
• Maintain an up-to-date database of media contacts, reports, communication partners, communication assets, and corporate publications.
• Undertake any other duties assigned by the Line Manager or the Head of Marketing and Communications from time to time.

Financial Responsibility

Responsible for tracking the PR, ESG, Events & Sponsorships budget lines.

Person Specification

Education & Training

• Bachelor’s Degree in Mass Communication, Marketing, Business Administration, or any related field.
• Professional certification in Digital Marketing, Public Relations, Corporate Communications, or related disciplines is an added advantage.

Skills & Experience

• Must have good creative, verbal, and written communication skills.
• Organizational and administrative skills are critical for the role.
• Ability to translate strategy into achievable performance objectives.
• Good knowledge of modern practices in communications and digital marketing.
• Knowledge of Adobe Photoshop, InDesign, and Illustrator is an added advantage.
• Ability to manage multiple projects at a time.
• Strong interpersonal and stakeholder management skills.

Business Behaviours

• Knowledge of the Bank’s policies, processes, and procedures relating to product and brand management.
• Knowledge of the Bank’s business model, its strategy, and all of its products and services.
• Good sense of customer behaviour and a solid grasp and interpretation of the market environment.
• Ability to communicate clearly both verbally and in writing in a professional manner.
• Ability to build sustainable working relationships across organizational, corporate, and cultural boundaries.
• Ability to demonstrate a positive image and role model Housing Finance Bank’s values.
• Good presentation skills.
• Creative and adaptable to change.
• Ability to conceptualize issues.

• Provide first-level support and coordination for all the Bank’s communications with media houses, digital platforms, marketing and communications agencies, and other prospective marketing partners and suppliers.
• Write, edit, and distribute content, including publications, press releases, newsletters, website content, annual reports, speeches, and other marketing material that communicates the Bank’s activities, products and/or services.
• Plan, execute and measure all digital marketing, including SEO/SEM, Bank database, email, social media and display advertising campaigns.
• Develop and coordinate internal communications plans to drive employee engagement and support change management for campaigns, particularly across front-line branch teams and business units.
• Take the lead in the coordination and execution of any events/initiatives relating to public relations and ESG initiatives, ensuring coordination of suppliers and participants on the ground, crowd management and security, media/brand visibility, among other things.
• Liaise with segment heads and managers in planning and implementing key segment communication plans aligned to the Bank’s business growth plans.
• Complete regular briefs about news and other relevant developments in the financial services market, internal activities, and the industrial and economic space that carry informative/educational value.
• Gather all necessary documentation and follow up to ensure accurate and timely payment of communication stakeholders (media houses and related vendors).
• Develop basic graphic design and video content using existing templates and equipment to support communications.
• Provide formally written feedback to all stakeholders seeking sponsorships or donations from the Bank.
• Review logs for advertising time to ensure accuracy and compliance with contract terms and raise any anomalies for timely redress.
• Maintain an up-to-date database of media contacts, reports, communication partners, communication assets, and corporate publications.
• Undertake any other duties assigned by the Line Manager or the Head of Marketing and Communications from time to time.

• Good creative, verbal, and written communication skills.
• Organizational and administrative skills.
• Ability to translate strategy into achievable performance objectives.
• Good knowledge of modern practices in communications and digital marketing.
• Ability to manage multiple projects at a time.
• Strong interpersonal and stakeholder management skills.
• Good presentation skills.
• Creative and adaptable to change.
• Ability to conceptualize issues.

• Bachelor’s Degree in Mass Communication, Marketing, Business Administration, or any related field.
• Professional certification in Digital Marketing, Public Relations, Corporate Communications, or related disciplines is an added advantage.
• Knowledge of Adobe Photoshop, InDesign, and Illustrator is an added advantage.
• Knowledge of the Bank’s policies, processes, and procedures relating to product and brand management.
• Knowledge of the Bank’s business model, its strategy, and all of its products and services.
• Good sense of customer behaviour and a solid grasp and interpretation of the market environment.