Position Overview:

We are seeking a dynamic and experienced Head of Sales to lead the growth and expansion of our business within the transport and heavy equipment sector. This role requires a strategic and commercially astute leader with a strong understanding of equipment-based sales, distribution networks, and large-scale customer engagement.

The successful candidate will be responsible for driving revenue growth, expanding market presence, strengthening distribution channels, and building a high-performance sales function. This role demands both strategic oversight and hands-on leadership in a competitive and operationally intensive environment.

Key Responsibilities

Strategic Sales Leadership

• Develop and execute a comprehensive sales strategy aligned to business growth objectives
• Drive revenue generation across product lines including transport solutions and heavy/earth-moving equipment
• Set and monitor sales targets, KPIs, and performance metrics
• Analyze market trends, infrastructure developments, and competitor activity to inform strategy
• Identify new market opportunities across sectors such as construction, logistics, mining, and agriculture

Team Leadership and Development

• Build, lead, and manage a high-performing sales team
• Establish a strong performance culture with clear accountability and targets
• Provide coaching, mentorship, and continuous capability development
• Strengthen field sales execution and regional coverage

Channel & Distribution Management

• Develop and manage a robust dealer, distributor, and partner network
• Strengthen channel performance through training, support, and structured engagement
• Design and implement incentive programs to drive channel productivity
• Ensure consistency in customer experience and brand representation across channels

Key Account & Customer Management

• Build and maintain strong relationships with key clients, including corporates, contractors, fleet owners, and institutional buyers
• Lead negotiations for high-value and bulk transactions
• Ensure strong after-sales engagement and customer retention strategies
• Support product demonstrations, site visits, and client engagement initiatives

Sales Operations & Performance Management

• Oversee sales forecasting, budgeting, and reporting
• Monitor pipeline health, conversion rates, and overall sales performance
• Drive effective use of CRM systems and data for decision-making
• Collaborate with operations, logistics, and finance to ensure product availability and efficient delivery

Qualifications

• Bachelor’s degree in Business Administration, Engineering, Marketing, or a related field
• Minimum of 8 years’ experience in sales, with at least 3–5 years in a leadership role within transport, heavy equipment, or related sectors
• Proven track record of achieving revenue targets and leading successful sales teams
• Strong understanding of B2B sales, asset financing dynamics, and capital equipment markets
• Excellent negotiation, communication, and stakeholder management skills
• Strong commercial acumen and decision-making capability

Preferred Experience

• Experience in transport, logistics, construction, mining, or agricultural equipment sectors
• Strong background in dealer/distribution network development
• Familiarity with fleet sales, project-based sales, and institutional procurement processes
• Experience managing multi-product or multi-market sales operations

• Develop and execute a comprehensive sales strategy aligned to business growth objectives
• Drive revenue generation across product lines including transport solutions and heavy/earth-moving equipment
• Set and monitor sales targets, KPIs, and performance metrics
• Analyze market trends, infrastructure developments, and competitor activity to inform strategy
• Identify new market opportunities across sectors such as construction, logistics, mining, and agriculture
• Build, lead, and manage a high-performing sales team
• Establish a strong performance culture with clear accountability and targets
• Provide coaching, mentorship, and continuous capability development
• Strengthen field sales execution and regional coverage
• Develop and manage a robust dealer, distributor, and partner network
• Strengthen channel performance through training, support, and structured engagement
• Design and implement incentive programs to drive channel productivity
• Ensure consistency in customer experience and brand representation across channels
• Build and maintain strong relationships with key clients, including corporates, contractors, fleet owners, and institutional buyers
• Lead negotiations for high-value and bulk transactions
• Ensure strong after-sales engagement and customer retention strategies
• Support product demonstrations, site visits, and client engagement initiatives
• Oversee sales forecasting, budgeting, and reporting
• Monitor pipeline health, conversion rates, and overall sales performance
• Drive effective use of CRM systems and data for decision-making
• Collaborate with operations, logistics, and finance to ensure product availability and efficient delivery

• Strategic sales planning
• Revenue generation
• Sales target setting and monitoring
• Market trend analysis
• Competitor analysis
• Team leadership and management
• Performance management
• Coaching and mentorship
• Channel development and management
• Dealer network management
• Partner network management
• Incentive program design
• Customer relationship management
• Key account management
• Negotiation
• Communication
• Stakeholder management
• Commercial acumen
• Decision-making
• Sales forecasting
• Budgeting
• Reporting
• CRM system utilization
• Data analysis

• Bachelor’s degree in Business Administration, Engineering, Marketing, or a related field
• Minimum of 8 years’ experience in sales
• At least 3–5 years in a leadership role within transport, heavy equipment, or related sectors
• Proven track record of achieving revenue targets and leading successful sales teams
• Strong understanding of B2B sales, asset financing dynamics, and capital equipment markets
• Excellent negotiation, communication, and stakeholder management skills
• Strong commercial acumen and decision-making capability
• Experience in transport, logistics, construction, mining, or agricultural equipment sectors (Preferred)
• Strong background in dealer/distribution network development (Preferred)
• Familiarity with fleet sales, project-based sales, and institutional procurement processes (Preferred)
• Experience managing multi-product or multi-market sales operations (Preferred)