Role overview

The successful candidate will attract landlords, investors, developers, agents, service providers and property seekers to ranssolutions.com, convert their interest into paying clients across our four service lines, and keep them engaged and renewing. The role reports to the Managing Director.

Key responsibilities

• Develop a quarterly marketing plan and monthly content calendar across social media, email, radio, events and partner channels
• Produce campaign copy in the Rans brand voice, ensuring every claim is accurate and verifiable
• Generate and qualify leads in the CRM, respond to hot leads within 30 minutes, and hand property leads to the Property Manager / Agent the same day
• Sell Rans services, including premium and featured listings, property management packages, brokerage and consultancy
• Recruit and onboard agents, property managers, service providers and advertisers onto the Rans Digital Marketplace and Rental Manager
• Manage retention: re-engage inactive accounts, contact paying users 30 days before renewal, win back lapsed accounts and run satisfaction surveys
• Develop partnerships with developers, banks, SACCOs and agencies
• Manage the marketing budget and report monthly on results and cost per lead

Qualifications and experience

• Degree in Marketing, Business, Communications or a related field
• 3+ years’ experience in marketing and/or sales, with a record of meeting targets
• Knowledge of digital marketing, social media advertising and CRM pipelines
• Copywriting, presenting, negotiation and analytics skills
• Energy, creativity, accuracy and brand discipline
• Desirable: a professional marketing certificate (for example CIM), real estate or digital-platform experience, knowledge of the East African property market, and Canva, Zoho Social or Meta Business Suite

Terms of employment

Permanent, full-time position, subject to probation. Salary plus commission. Hours are Monday to Friday, 8:30 a.m. to 5:30 p.m., with Saturday work as needed for events and campaigns.

• Develop a quarterly marketing plan and monthly content calendar across social media, email, radio, events and partner channels
• Produce campaign copy in the Rans brand voice, ensuring every claim is accurate and verifiable
• Generate and qualify leads in the CRM, respond to hot leads within 30 minutes, and hand property leads to the Property Manager / Agent the same day
• Sell Rans services, including premium and featured listings, property management packages, brokerage and consultancy
• Recruit and onboard agents, property managers, service providers and advertisers onto the Rans Digital Marketplace and Rental Manager
• Manage retention: re-engage inactive accounts, contact paying users 30 days before renewal, win back lapsed accounts and run satisfaction surveys
• Develop partnerships with developers, banks, SACCOs and agencies
• Manage the marketing budget and report monthly on results and cost per lead

• digital marketing
• social media advertising
• CRM pipelines
• Copywriting
• presenting
• negotiation
• analytics
• Canva
• Zoho Social
• Meta Business Suite

• Degree in Marketing, Business, Communications or a related field
• 3+ years’ experience in marketing and/or sales, with a record of meeting targets
• Knowledge of digital marketing, social media advertising and CRM pipelines
• Copywriting, presenting, negotiation and analytics skills
• Energy, creativity, accuracy and brand discipline
• Desirable: a professional marketing certificate (for example CIM), real estate or digital-platform experience, knowledge of the East African property market, and Canva, Zoho Social or Meta Business Suite