NIC Life Assurance Company Limited is a wholly owned subsidiary of NIC Holdings Limited. NIC Life Assurance was incorporated on 3rd March, 2014 and took over the Life insurance businesses of NIC in compliance with the legal requirement for separation of insurance businesses under the Insurance (Amendment) Act.

NIC Life is seeking to recruit a suitably qualified and experienced person to take up a position of Head of Agency.

Reports to

Chief Operations & Business Development Officer

Location

Head Office

Purpose

The Head of Agency is responsible for providing strategic leadership, direction and overall management of NIC Life Assurance’s agency distribution channel to drive sustainable business growth, increase market penetration and achieve agreed premium income, recruitment, productivity and business retention targets.

Key Result Areas:

Duties and Obligations

You will be required to do the following

• Agency Strategy and Growth: Develop and implement the agency distribution strategy to drive sustainable premium growth, market penetration and achievement of NIC Life’s business objectives.
• Recruitment and Agency Expansion: Lead the recruitment, appointment, onboarding and activation of quality insurance agents and Unit Managers to build a strong and productive agency network.
• Leadership and Performance Management: Provide strategic leadership, coaching and supervision to Unit Managers, ensuring effective management of agency teams and achievement of agreed performance targets.
• Sales and Business Development: Drive agency premium income through effective sales execution, prospecting, customer acquisition, cross-selling and identification of new business opportunities.
• Agent Productivity and Retention: Implement strategies to improve agent productivity, motivation, retention, policy persistency and renewal premium collections.
• Training and Capacity Building: Ensure continuous training and development of agents and Unit Managers in product knowledge, sales effectiveness, customer service and professional conduct.
• Agency Performance Monitoring: Establish and monitor agency KPIs, prepare periodic performance reports, forecast business growth and implement corrective measures for underperforming units.
• Digital Enablement and Innovation: Promote the adoption of digital platforms and tools to enhance agent productivity, customer onboarding, sales management and operational efficiency.
• Governance and Compliance: Ensure agency operations comply with IRA regulatory requirements, company policies, agency agreements and applicable ethical standards.
• Budget and Resource Management: Manage agency distribution budgets, commissions, incentives and operational resources to ensure cost-effective delivery of business targets.
• Stakeholder Engagement: Collaborate with internal departments and external stakeholders to strengthen agency operations, improve service delivery and support overall business growth.
• Any Other Duties: Perform any other duties as may reasonably be assigned by Management in furtherance of the Company’s objectives.

Key Performance Indicators (KPIs)

A successful Head of Agency will be measured on:

• Premium Income Growth: Achievement of agreed agency Gross Written Premium (GWP) targets.
• Agent Recruitment and Activation: Achievement of agent and Unit Manager recruitment targets, including successful onboarding and activation.
• Agent Productivity: Growth in active agents, average premium generated per agent and overall sales performance.
• Business Persistency: Achievement of policy retention, renewal premium collection and persistency targets.
• Unit Performance: Achievement of agreed sales and productivity targets across all agency units.
• Training and Development: Effective implementation of agent and Unit Manager training and capacity-building programmes.
• Business Quality and Compliance: Maintenance of quality business, proper policy documentation and adherence to regulatory and company requirements.
• Cost Efficiency: Effective management of agency commissions, incentives and operational costs against approved budgets.
• Reporting and Digital Adoption: Timely performance reporting, accurate business forecasting and effective utilization of agency digital platforms.

Job Qualifications and Experience:

Academic Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Sales, Insurance, Finance, Economics, Commerce, or a related field from a recognized institution.
• A Diploma in any relevant field with proven sales management experience is an added advantage.

Professional Qualifications

• Certificate of Proficiency (COP) in Insurance or willingness to obtain it within the stipulated period.
• Additional qualifications in sales management, leadership, insurance, or financial services will be an added advantage.

Experience

• Minimum of 5-7 years’ relevant experience in insurance sales, agency management, business development or distribution management, preferably within the life assurance industry.
• At least 3 years in a managerial or leadership role, with demonstrated experience managing sales teams, Unit Managers or insurance agents.
• Proven track record in recruiting, developing and managing a productive agency force and consistently achieving premium income and business growth targets.
• Experience in sales strategy development, performance management, agent training, business retention and distribution expansion.
• Good understanding of the life insurance industry, IRA regulatory requirements and agency distribution practices.

Key Competencies and Skills

• Strategic leadership and agency distribution management.
• Strong sales, negotiation and business development skills.
• Recruitment, coaching, motivation and people management.
• Performance management, analytical and problem-solving skills.
• Excellent communication, interpersonal and stakeholder management skills.
• Good understanding of life assurance products and insurance market dynamics.
• Digital proficiency in CRM, sales management and business reporting.
• High levels of integrity, professionalism and regulatory compliance.

• Develop and implement the agency distribution strategy to drive sustainable premium growth, market penetration and achievement of NIC Life’s business objectives.
• Lead the recruitment, appointment, onboarding and activation of quality insurance agents and Unit Managers to build a strong and productive agency network.
• Provide strategic leadership, coaching and supervision to Unit Managers, ensuring effective management of agency teams and achievement of agreed performance targets.
• Drive agency premium income through effective sales execution, prospecting, customer acquisition, cross-selling and identification of new business opportunities.
• Implement strategies to improve agent productivity, motivation, retention, policy persistency and renewal premium collections.
• Ensure continuous training and development of agents and Unit Managers in product knowledge, sales effectiveness, customer service and professional conduct.
• Establish and monitor agency KPIs, prepare periodic performance reports, forecast business growth and implement corrective measures for underperforming units.
• Promote the adoption of digital platforms and tools to enhance agent productivity, customer onboarding, sales management and operational efficiency.
• Ensure agency operations comply with IRA regulatory requirements, company policies, agency agreements and applicable ethical standards.
• Manage agency distribution budgets, commissions, incentives and operational resources to ensure cost-effective delivery of business targets.
• Collaborate with internal departments and external stakeholders to strengthen agency operations, improve service delivery and support overall business growth.
• Perform any other duties as may reasonably be assigned by Management in furtherance of the Company’s objectives.

• Strategic leadership and agency distribution management
• Sales, negotiation and business development
• Recruitment, coaching, motivation and people management
• Performance management, analytical and problem-solving skills
• Communication, interpersonal and stakeholder management
• Knowledge of life assurance products and insurance market dynamics
• Digital proficiency in CRM, sales management and business reporting
• Integrity, professionalism and regulatory compliance

• Bachelor’s Degree in Business Administration, Marketing, Sales, Insurance, Finance, Economics, Commerce, or a related field from a recognized institution.
• A Diploma in any relevant field with proven sales management experience is an added advantage.
• Certificate of Proficiency (COP) in Insurance or willingness to obtain it within the stipulated period.
• Additional qualifications in sales management, leadership, insurance, or financial services will be an added advantage.