Company Summary

Our client is a prominent, fast-growing player in the educational publishing and services sector, driven by a vision to become a leading multinational contributor to Africa’s education landscape. Based in Kampala, Uganda, with distribution and operations reaching across the broader East African region including Kenya, Tanzania, and Rwanda the organization specializes in developing and delivering comprehensive academic solutions.

Job Summary

Our client is seeking a young and dynamic Sales & Marketing Manager to lead and execute their marketing strategy, grow brand awareness, and drive demand for their learning materials, capacity-building workshops, and digital platforms (website, e-commerce, mobile applications, and e-learning portals) across Uganda and the broader East African market.

Key Responsibilities

• Strategy & Planning: Develop and execute annual marketing plans, manage marketing budgets, evaluate campaign ROI, and set pricing and positioning strategies in collaboration with the sales team.
• Brand & Product Marketing: Safeguard the brand identity across all primary learning products and services; lead go-to-market strategies for new product launches, catalogues, and sales collateral.
• Digital Marketing & E-Commerce: Oversee and scale the corporate website, online shop, and mobile platforms; execute SEO, social media strategies, and email/SMS campaigns to increase conversions and active application users.
• Stakeholder Engagement: Plan and coordinate involvement in education exhibitions, regional school events, and continuous professional development (CPD) workshops; build long-term relationships with key education stakeholders.
• Market Intelligence: Monitor educational market trends and competitor activities, using client feedback to inform product updates and campaign optimization.
• Team Leadership: Lead, mentor, and manage a team of designers, digital executives, and field marketing officers.

Key Requirements

• Education: Diploma or Degree in Marketing, Business Administration, Communications, or a related field (CIM/Digital Marketing certification is an added advantage).
• Experience: At least 3 years of marketing experience. Prior experience in the education sector or publishing across East Africa is highly advantageous.
• Skills: Strong proficiency in digital marketing tools (Google/Meta Ads, CMS, email/SMS marketing platforms) and analytics tools.

• Strategy & Planning: Develop and execute annual marketing plans, manage marketing budgets, evaluate campaign ROI, and set pricing and positioning strategies in collaboration with the sales team.
• Brand & Product Marketing: Safeguard the brand identity across all primary learning products and services; lead go-to-market strategies for new product launches, catalogues, and sales collateral.
• Digital Marketing & E-Commerce: Oversee and scale the corporate website, online shop, and mobile platforms; execute SEO, social media strategies, and email/SMS campaigns to increase conversions and active application users.
• Stakeholder Engagement: Plan and coordinate involvement in education exhibitions, regional school events, and continuous professional development (CPD) workshops; build long-term relationships with key education stakeholders.
• Market Intelligence: Monitor educational market trends and competitor activities, using client feedback to inform product updates and campaign optimization.
• Team Leadership: Lead, mentor, and manage a team of designers, digital executives, and field marketing officers.

• Strong proficiency in digital marketing tools (Google/Meta Ads, CMS, email/SMS marketing platforms) and analytics tools.

• Diploma or Degree in Marketing, Business Administration, Communications, or a related field (CIM/Digital Marketing certification is an added advantage).