Our client, an established organisation in the Consumer Durables sector, is seeking to recruit a commercially driven and results-oriented Distributor Business Representative to manage and grow its distribution business in Uganda.

The successful candidate will be responsible for driving distributor sell-out performance, strengthening market coverage, managing distributor stock health, developing the B2B channel and ensuring sustainable and profitable business growth.

KEY RESPONSIBILITIES

• Sales & Commercial Performance: Drive distributor sell-out (secondary sales), develop channel strategies, monitor sales targets and execute trade promotions to accelerate market growth.
• Stock & Inventory Management: Monitor distributor stock levels, stock cover, ageing and product availability while minimising overstocking and stock-outs.
• Market Coverage & Customer Development: Expand retail distribution, recruit productive trade accounts, improve outlet purchasing frequency and strengthen retailer relationships.
• B2B & Institutional Sales: Identify and develop institutional, corporate, project-based and trade accounts, managing opportunities from prospecting through to closure.
• Distributor Sales Team Management: Set sales targets, territories and journey plans, while coaching and monitoring distributor sales representatives to improve productivity.
• Category & Assortment Management: Drive balanced product-category growth, ensure availability of priority SKUs and strengthen product assortment across different price segments.
• Reporting & Market Intelligence: Prepare sales forecasts, stock reports, PSI reports and market intelligence updates covering competitor activities, pricing and emerging opportunities.

QUALIFICATIONS & EXPERIENCE

• Diploma or Bachelor’s degree in Business Administration, Commerce, Marketing or a related field.
• 2–4 years’ experience in FMCG, white goods or consumer durables sales.
• Proven experience in distributor management, secondary sales and retail distribution.
• Experience supervising sales teams and managing distributor stock and inventory.
• Strong understanding of the Ugandan retail, wholesale and distribution landscape.
• Experience in B2B, institutional or project sales will be an added advantage.
• Strong analytical, commercial numeracy and reporting skills, with proficiency in Microsoft Excel and sales reporting systems.

ELIGIBILITY

This opportunity is open to Ugandan nationals with a strong understanding of the local market and distribution environment.

• Drive distributor sell-out (secondary sales), develop channel strategies, monitor sales targets and execute trade promotions to accelerate market growth.
• Monitor distributor stock levels, stock cover, ageing and product availability while minimising overstocking and stock-outs.
• Expand retail distribution, recruit productive trade accounts, improve outlet purchasing frequency and strengthen retailer relationships.
• Identify and develop institutional, corporate, project-based and trade accounts, managing opportunities from prospecting through to closure.
• Set sales targets, territories and journey plans, while coaching and monitoring distributor sales representatives to improve productivity.
• Drive balanced product-category growth, ensure availability of priority SKUs and strengthen product assortment across different price segments.
• Prepare sales forecasts, stock reports, PSI reports and market intelligence updates covering competitor activities, pricing and emerging opportunities.

• Distributor management
• Secondary sales
• Retail distribution
• Sales team supervision and coaching
• Distributor stock and inventory management
• B2B, institutional and project sales
• Sales forecasting and reporting
• Market intelligence and competitor analysis
• Commercial numeracy and analytical skills
• Microsoft Excel and sales reporting systems

• Diploma or Bachelor’s degree in Business Administration, Commerce, Marketing or a related field.
• 2–4 years’ experience in FMCG, white goods or consumer durables sales.
• Proven experience in distributor management, secondary sales and retail distribution.
• Experience supervising sales teams and managing distributor stock and inventory.
• Strong understanding of the Ugandan retail, wholesale and distribution landscape.
• Experience in B2B, institutional or project sales will be an added advantage.
• Strong analytical, commercial numeracy and reporting skills, with proficiency in Microsoft Excel and sales reporting systems.
• Open to Ugandan nationals with a strong understanding of the local market and distribution environment.