About Wamoo

Wamoo is a fast-growing financial technology company focused on helping people build better savings habits. We are making saving easier, more rewarding, and more social by combining gamification, behavioural insights, and simple digital tools that encourage people to start saving and keep going. We build products to help people to manage money, stay consistent, and make progress toward their financial goals. Wamoo is designed to fit naturally into people’s daily lives, with an approach that makes saving feel more accessible, engaging, and achievable.

About the Role

Wamoo is seeking a Growth & Business Development Associate to support user acquisition, early growth, and market expansion in Uganda. This is a hands-on role for someone who can help convert market interest into user growth.

The successful candidate will help Wamoo grow by identifying and implementing effective ways to attract users, improve activation, test new growth channels, and strengthen retention. While partnerships and group-based distribution are important, this role is broader in scope and also includes direct user acquisition, field-based growth activities, campaign execution, and market feedback.

This role is suited to someone who is practical, commercially strong, and comfortable working in an early-stage company.

Key Focus Areas

The Growth & Business Development Associate will help Wamoo grow its user base and improve early engagement across different channels.

This includes:

• identifying effective ways to reach new users
• converting interest into sign-ups and first deposits
• improving activation and early retention
• testing and refining growth initiatives
• gathering market feedback to inform product and business decisions

Key Responsibilities

1. User Acquisition and Growth
   1. Identify and implement practical strategies to acquire new users across priority market segments
   2. Support local growth initiatives through community outreach, field activations, events, campaigns, and other relevant channels
   3. Help design and roll out referral programmes, savings challenges, incentive-led campaigns, and other user acquisition activities
   4. Build and manage a pipeline of growth opportunities, including both individual and group-based channels
   5. Convert awareness and interest into active users
2. Partnerships and Distribution
   1. Identify and support partnerships that can contribute to user growth and market reach
   2. Engage with SACCOs, cooperatives, savings groups, associations, employers, and other relevant channels where appropriate
   3. Support the onboarding and activation of new partners
   4. Explore and develop additional routes to market that can contribute to early user growth
3. Activation and Retention
   1. Monitor the user journey from sign-up through first deposit and early engagement
   2. Support efforts to improve onboarding and reduce drop-off in the early stages of the user experience
   3. Follow up with users, groups, and partners to encourage activation and repeat engagement
   4. Identify barriers to conversion or retention and work with internal teams to address them
   5. Contribute to activities that strengthen ongoing engagement and user confidence in the product
4. Market Feedback and Internal Coordination
   1. Gather feedback from users, communities, and partners to identify areas for improvement
   2. Share market insight to support decisions related to product features, messaging, pricing, onboarding, and incentives
   3. Work closely with Product and Marketing to improve execution and strengthen market fit
5. Performance Tracking and Reporting
   1. Track and report on key growth metrics, including lead generation, sign-ups, activation, first deposits, engagement, and retention
   2. Maintain clear weekly updates on performance, lessons learned, and recommended actions
   3. Use data and field learning to improve growth strategies over time

Requirements

Essential

• Bachelor’s degree in Business, Marketing, Finance, Communications, or a related field
• 2–4 years of experience in growth, business development, partnerships, sales, field marketing, fintech, community activation, or a related role
• Demonstrated ability to support user acquisition, commercial growth, or market expansion
• Strong communication, stakeholder engagement, and relationship management skills
• Comfort engaging directly with customers, communities, and field-based stakeholders
• Familiarity with digital financial services, mobile money, or community-based financial ecosystems
• Proficiency in Google Workspace or Microsoft Office, team communication platforms such as Slack, CRM or pipeline management systems such as Salesforce or similar tools, and reporting or data analysis tools

Preferred

• Experience supporting the launch or growth of a consumer-facing product
• Familiarity with community-led growth, field activations, or referral-based campaigns
• Working knowledge of KYC, AML, consumer protection, or related regulatory considerations in Uganda
• Local language proficiency

• Identify and implement practical strategies to acquire new users across priority market segments
• Support local growth initiatives through community outreach, field activations, events, campaigns, and other relevant channels
• Help design and roll out referral programmes, savings challenges, incentive-led campaigns, and other user acquisition activities
• Build and manage a pipeline of growth opportunities, including both individual and group-based channels
• Convert awareness and interest into active users
• Identify and support partnerships that can contribute to user growth and market reach
• Engage with SACCOs, cooperatives, savings groups, associations, employers, and other relevant channels where appropriate
• Support the onboarding and activation of new partners
• Explore and develop additional routes to market that can contribute to early user growth
• Monitor the user journey from sign-up through first deposit and early engagement
• Support efforts to improve onboarding and reduce drop-off in the early stages of the user experience
• Follow up with users, groups, and partners to encourage activation and repeat engagement
• Identify barriers to conversion or retention and work with internal teams to address them
• Contribute to activities that strengthen ongoing engagement and user confidence in the product
• Gather feedback from users, communities, and partners to identify areas for improvement
• Share market insight to support decisions related to product features, messaging, pricing, onboarding, and incentives
• Work closely with Product and Marketing to improve execution and strengthen market fit
• Track and report on key growth metrics, including lead generation, sign-ups, activation, first deposits, engagement, and retention
• Maintain clear weekly updates on performance, lessons learned, and recommended actions
• Use data and field learning to improve growth strategies over time

• Strong communication, stakeholder engagement, and relationship management skills
• Comfort engaging directly with customers, communities, and field-based stakeholders
• Familiarity with digital financial services, mobile money, or community-based financial ecosystems
• Proficiency in Google Workspace or Microsoft Office, team communication platforms such as Slack, CRM or pipeline management systems such as Salesforce or similar tools, and reporting or data analysis tools
• Familiarity with community-led growth, field activations, or referral-based campaigns
• Working knowledge of KYC, AML, consumer protection, or related regulatory considerations in Uganda
• Local language proficiency

• Bachelor’s degree in Business, Marketing, Finance, Communications, or a related field
• 2–4 years of experience in growth, business development, partnerships, sales, field marketing, fintech, community activation, or a related role
• Demonstrated ability to support user acquisition, commercial growth, or market expansion