Job Purpose:

Lead the development and execution of the branding and marketing strategy in line with the overall company strategy.

Main Duties/Responsibilities:

• Development of the brand and marketing Strategy
• Coordinate the product launch, evaluation and sustenance.
• Marketing champion within the organization & with external stakeholders to aid decision making to drive business results to enhance marketing capability within the organization.
• Manage the communications development process for the market.
• Effectively manage & motivate Agency partners to ensure best in class campaigns.
• Review & evaluate marketing activities in order to maximize ROI against agreed brand objectives and propose recommendations to bring about continuous improvement.
• Generate excellent consumer insights by maintaining an in-depth understanding of consumer attitudes in their categories and using these to inform the development & implementation of Brand strategy.
• Champions new product development initiatives through a clear understanding of current/future category opportunities, consumer motivations, internal capacities & the competitive context.
• Monitor marketing budget spending & propose corrective measures for profit protection if needed
• Conducting onsite visits in the market to identify new market opportunities.
• Take the lead in promotion of the brand beyond borders/Export market.
• Manage company’s online Assets i.e. website, Facebook page and twitter handle; Content generation, posting, Blogging, uploading videos and company news updates online.
• Take the lead in conducting market activations and battery clinics to build the brand image/ customer perception of the Brand Sales Forecasting and monthly performance analysis
• Develop & implement the Annual Marketing Plan and Oversee the execution of the plan by influencing internal stakeholders (e.g. digital, planning & promotions, consumer insights & customer marketing).
• Consistently review & evaluate marketing activities in order to maximize ROI to maximize profitability and minimize cost
• Performance evaluation, management and appraisal of staff
• Deliver customer value preposition in all advertisements and promotions to generate maximum customer satisfaction.

Education and Professional Qualifications:

• Bachelor’s Degree in Business Administration, Sales and Marketing
• CIMA

Working Experience:

A minimum of 6 years working experience with at least 2 years managerial experience

Skills, Knowledge and Abilities:

Technical Core and Behavioral

• Good knowledge of the industry
• Kaizen knowledge.
• ISO 9001,
• Sales
• Marketing
• Branding
• Communication skills
• Interpersonal skills
• Customer focus
• Innovation and creativity
• Results orientation
• Communication
• Decision making
• Planning and organizing skills
• Business acumen
• Good strategic planning skills
• Coaching and developing Others
• Delegation and empowerment
• Emotional intelligence
• Driving for results
• Negotiation skills
• Persuading and Influencing
• Adapting and Responding to Change
• Coping with Pressure and Setbacks
• Entrepreneurial Thinking

• Development of the brand and marketing Strategy
• Coordinate the product launch, evaluation and sustenance.
• Marketing champion within the organization & with external stakeholders to aid decision making to drive business results to enhance marketing capability within the organization.
• Manage the communications development process for the market.
• Effectively manage & motivate Agency partners to ensure best in class campaigns.
• Review & evaluate marketing activities in order to maximize ROI against agreed brand objectives and propose recommendations to bring about continuous improvement.
• Generate excellent consumer insights by maintaining an in-depth understanding of consumer attitudes in their categories and using these to inform the development & implementation of Brand strategy.
• Champions new product development initiatives through a clear understanding of current/future category opportunities, consumer motivations, internal capacities & the competitive context.
• Monitor marketing budget spending & propose corrective measures for profit protection if needed
• Conducting onsite visits in the market to identify new market opportunities.
• Take the lead in promotion of the brand beyond borders/Export market.
• Manage company’s online Assets i.e. website, Facebook page and twitter handle; Content generation, posting, Blogging, uploading videos and company news updates online.
• Take the lead in conducting market activations and battery clinics to build the brand image/ customer perception of the Brand Sales Forecasting and monthly performance analysis
• Develop & implement the Annual Marketing Plan and Oversee the execution of the plan by influencing internal stakeholders (e.g. digital, planning & promotions, consumer insights & customer marketing).
• Consistently review & evaluate marketing activities in order to maximize ROI to maximize profitability and minimize cost
• Performance evaluation, management and appraisal of staff
• Deliver customer value preposition in all advertisements and promotions to generate maximum customer satisfaction.

• Good knowledge of the industry
• Kaizen knowledge.
• ISO 9001,
• Sales
• Marketing
• Branding
• Communication skills
• Interpersonal skills
• Customer focus
• Innovation and creativity
• Results orientation
• Communication
• Decision making
• Planning and organizing skills
• Business acumen
• Good strategic planning skills
• Coaching and developing Others
• Delegation and empowerment
• Emotional intelligence
• Driving for results
• Negotiation skills
• Persuading and Influencing
• Adapting and Responding to Change
• Coping with Pressure and Setbacks
• Entrepreneurial Thinking

• Bachelor’s Degree in Business Administration, Sales and Marketing
• CIMA