Description

The Marketing Executive will be responsible for developing, implementing, and managing marketing strategies to drive brand awareness, promote Honda products, and increase sales.

Key Duties & Responsibilities

Market Development

• Recruit new customers and promote sales of all motorcycle models to meet monthly sales targets.
• Register new customers and ensure all relevant data is recorded accurately.
• Support in identifying and activating new markets, both locally and regionally.
• Conduct at least 30 weekly garage visits in assigned areas, identifying opportunities and building relationships.
• Lead test rides and customer interaction during promotional events as needed.

Brand Visibility

• Ensure proper display of Honda products at eye level in all assigned locations.
• Effectively utilize Point-of-Sale materials (posters, t-shirts, signage) and maintain brand consistency.
• Provide timely market intelligence reports, including competitor analysis, customer feedback, and emerging market trends.

Product Awareness and Customer Education

• Educate customers on the benefits of purchasing Honda motorcycles and other products.
• Address customer and trade complaints or queries professionally and promptly, escalating to management when necessary.
• Communicate current promotions and special offers to customers.

Other Duties as Assigned

• Undertake any other responsibilities as directed by the line manager to support the business.

Requirements

• Minimum of a UACE, Diploma, or bachelor’s degree in marketing, Business, or any related field.
• A Professional marketing certification (e.g., CIM) is an added advantage.
• At least 1 year of experience in a sales or marketing role in a fast-paced environment, preferably in the automotive sector.
• Strong verbal and written communication skills, with the ability to effectively engage with internal teams and external customers.
• Ability to meet sales and performance targets under pressure while providing excellent customer service.
• Self-driven, able to work independently, manage time effectively, and complete tasks with minimal supervision.
• Proven problem-solving abilities and a collaborative approach to team-based projects.
• Flexible and willing to travel as needed, with occasional out-of-town assignments.
• Must be adaptable to work in varied environments and manage multiple priorities effectively

• Recruit new customers and promote sales of all motorcycle models to meet monthly sales targets.
• Register new customers and ensure all relevant data is recorded accurately.
• Support in identifying and activating new markets, both locally and regionally.
• Conduct at least 30 weekly garage visits in assigned areas, identifying opportunities and building relationships.
• Lead test rides and customer interaction during promotional events as needed.
• Ensure proper display of Honda products at eye level in all assigned locations.
• Effectively utilize Point-of-Sale materials (posters, t-shirts, signage) and maintain brand consistency.
• Provide timely market intelligence reports, including competitor analysis, customer feedback, and emerging market trends.
• Educate customers on the benefits of purchasing Honda motorcycles and other products.
• Address customer and trade complaints or queries professionally and promptly, escalating to management when necessary.
• Communicate current promotions and special offers to customers.
• Undertake any other responsibilities as directed by the line manager to support the business.

• Strong verbal and written communication skills
• Ability to meet sales and performance targets under pressure
• Excellent customer service skills
• Self-driven
• Ability to work independently
• Effective time management
• Ability to complete tasks with minimal supervision
• Proven problem-solving abilities
• Collaborative approach to team-based projects
• Flexibility and willingness to travel
• Adaptability to work in varied environments
• Ability to manage multiple priorities effectively

• Minimum of a UACE, Diploma, or bachelor’s degree in marketing, Business, or any related field.
• A Professional marketing certification (e.g., CIM) is an added advantage.
• At least 1 year of experience in a sales or marketing role in a fast-paced environment, preferably in the automotive sector.