Description

To support ABC’s digital marketing, content development, campaign execution, and stakeholder engagement activities. The internship will provide practical marketing experience within Uganda’s fintech and digital financial services sector.

Key Responsibilities

1 Brand Activation

• Support the rollout of ABC’s brand across approved digital and physical channels.
• Assist in updating presentations, brochures, templates, banners, and other marketing materials.
• Review marketing materials for consistency with ABC’s brand guidelines.
• Support internal and external rebrand communication and launch activities.

2. Digital Marketing and Social Media

• Develop and schedule approved social media content.
• Support digital campaigns promoting ABC’s agent banking, payments, collections, merchant services, remittances, and APIs.
• Monitor social media engagement and prepare basic performance reports.
• Support approved website and digital content updates.
• Research creative digital marketing ideas relevant to ABC’s target audiences.

3. Content Development

• Draft social media posts, customer stories, product explainers, event communication, and email content.
• Support the preparation of communication materials for customers, partners, and other stakeholders.

4. Market Research and Campaign Support

• Conduct basic research on competitors, customer needs, and industry trends.
• Support customer awareness campaigns, field activations, and joint initiatives with partner financial service providers.
• Collect campaign data and assist in analyzing results.
• Document customer and stakeholder feedback for management review.

5. Events and Stakeholder Engagement

• Support the coordination of partner engagements, product launches, internal awareness sessions, and industry events.
• Prepare event materials, attendance records, and activity reports.
• Provide administrative and logistical support for approved marketing activities.

Key Internship Deliverables

During the three-month internship, the intern will contribute to:

• Monthly approved social media content calendars;
• Updated and properly branded marketing materials;
• Digital campaign and social media performance reports;
• Documentation of supported events and market activations; and
• An end-of-internship report summarizing activities, results, and recommendations.

Requirements

Qualifications

• Finalist or recent graduate in Marketing, Digital Marketing, Mass Communication, Public Relations, Business Administration, or a related discipline.
• Basic knowledge of social media management, content creation, and digital communication.
• Familiarity with Microsoft Office applications.
• Experience using Canva or similar design tools is an added advantage.
• Interest in fintech, financial inclusion and digital financial services is desirable.

Key Competencies

• Strong written and verbal communication skills;
• Creativity and an interest in storytelling;
• Good organisational and coordination skills;
• Attention to detail and brand consistency;
• Ability to learn quickly and work collaboratively;
• Basic analytical and reporting skills.

• Support the rollout of ABC’s brand across approved digital and physical channels.
• Assist in updating presentations, brochures, templates, banners, and other marketing materials.
• Review marketing materials for consistency with ABC’s brand guidelines.
• Support internal and external rebrand communication and launch activities.
• Develop and schedule approved social media content.
• Support digital campaigns promoting ABC’s agent banking, payments, collections, merchant services, remittances, and APIs.
• Monitor social media engagement and prepare basic performance reports.
• Support approved website and digital content updates.
• Research creative digital marketing ideas relevant to ABC’s target audiences.
• Draft social media posts, customer stories, product explainers, event communication, and email content.
• Support the preparation of communication materials for customers, partners, and other stakeholders.
• Conduct basic research on competitors, customer needs, and industry trends.
• Support customer awareness campaigns, field activations, and joint initiatives with partner financial service providers.
• Collect campaign data and assist in analyzing results.
• Document customer and stakeholder feedback for management review.
• Support the coordination of partner engagements, product launches, internal awareness sessions, and industry events.
• Prepare event materials, attendance records, and activity reports.
• Provide administrative and logistical support for approved marketing activities.

• Basic knowledge of social media management, content creation, and digital communication.
• Familiarity with Microsoft Office applications.
• Experience using Canva or similar design tools is an added advantage.
• Strong written and verbal communication skills.
• Creativity and an interest in storytelling.
• Good organisational and coordination skills.
• Attention to detail and brand consistency.
• Ability to learn quickly and work collaboratively.
• Basic analytical and reporting skills.

• Finalist or recent graduate in Marketing, Digital Marketing, Mass Communication, Public Relations, Business Administration, or a related discipline.
• Interest in fintech, financial inclusion and digital financial services is desirable.