Description

Job PurposeCareer counseling service

The role is responsible for the strategic management of Britam Uganda’s marketing function, brand visibility, and the development and enhancement of general insurance products and services to meet evolving customer needs.

Working closely with the Chief Executive Officer and collaborating across departments, the role holder will lead the implementation of marketing strategies and business initiatives. The position is responsible for managing and coordinating the development, improvement, and innovation of insurance products and services, monitoring industry trends, evaluating market opportunities, and ensuring the successful execution of next-generation products and services that drive business growth and customer satisfaction.

Key Responsibilities

• Develop and implement strategic marketing plans for the company.
• Oversee all marketing initiatives across the business.
• Develop promotional materials to support business unit marketing activities.
• Manage the effectiveness and productivity of marketing plans and projects.
• Monitor market trends and opportunities and make appropriate recommendations.
• Lead research, assessment, development, and improvement of new and existing products and services.
• Develop and execute business marketing strategies and demand-generation programs.
• Develop product positioning and messaging that differentiates company products in the market.
• Support sales enablement by communicating product value propositions and creating tools that support the sales process.
• Plan and manage the launch of new products and coordinate cross-functional implementation.
• Maintain overall responsibility for brand management, corporate identity, and brand growth.
• Ensure effective internal communication of marketing objectives across the organization.
• Develop a strong brand positioning strategy that differentiates Britam from competitors and enhances customer value.
• Analyze consumer, category, and brand information to support channel marketing and sales initiatives.
• Manage the company’s digital footprint and maximize value through strong media presence and engagement.
• Monitor competitor activities across digital, print, and electronic platforms and provide business recommendations.
• Conduct analysis of loss accounts and recommend strategies to improve customer retention.
• Manage the marketing budget and ensure effective utilization of resources.
• Perform any other duties assigned from time to time.
• Deliver performance objectives as defined in the departmental Strategy Map, Balanced Scorecard, and Personal Scorecard.

Key Performance Measures

• Delivery of the approved marketing strategy, campaigns, and activation calendar.
• Brand visibility, reputation, and market positioning.
• Customer acquisition, engagement, retention, and cross-selling performance.
• Timeliness and quality of product launches and partnership activations.
• Digital marketing and customer communication performance across channels.
• Marketing budget management and cost efficiency.
• Achievement of departmental Strategy Map, Balanced Scorecard, and Personal Scorecard objectives.

Working Relationships

Internal Relationships

• All departments across the organization.

External Relationships

• Britam customers.
• Branding and advertising agencies.
• Service providers and business partners.

Knowledge, experience and qualifications required

Knowledge, Experience & Qualifications Required

Academic & Professional Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Professional Marketing Qualification (CIM or equivalent).

Experience

• 5 to 7 years’ experience within the financial services industry.
• At least 2 to 3 years in a supervisory or managerial role.

Knowledge & Skills

• Computer literacy.
• In-depth understanding of business operations and concepts.
• General knowledge of insurance regulatory requirements.
• General knowledge of general insurance systems, processes, procedures, and concepts.

Leadership Category Responsibility Framework (Core Competencies)

Change Leaders at Britam are expected to:

• Strategically lead functions that deliver sustainable customer growth and profitability.
• Continuously adapt and optimize functional operations to align with future business requirements.
• Introduce and manage change effectively, ensuring timely adoption of new concepts and initiatives.
• Remain informed about industry developments, customer expectations, and international best practice.
• Improve operational efficiency by appropriately challenging existing processes and practices.
• Build organizational capability through inspirational leadership, talent development, and succession planning.
• Provide clarity of expectations for employees and stakeholders.
• Facilitate functional integration and cross-departmental collaboration.
• Foster a culture aligned with Britam’s values and strategic direction.
• Optimize resources and value streams across functions and divisions.
• Ensure alignment between strategy, objectives, and deliverables.
• Develop innovative partnerships and distribution channels to enhance market penetration.
• Deliver a seamless customer experience.
• Allocate financial resources effectively to maximize shareholder value.
• Manage operational risks effectively.
• Improve operational efficiency and decision-making quality.
• Ensure access to accurate and consistent information across all business channels.

Technical / Functional Competencies

• Knowledge of insurance regulatory requirements.
• Knowledge of insurance products and services.
• Sales and marketing management skills.
• Bachelor’s degree in Marketing or a related field.
• 4 to 6 years’ experience in a marketing-related role.
• Experience in marketing and corporate affairs will be an added advantage.

• Develop and implement strategic marketing plans for the company.
• Oversee all marketing initiatives across the business.
• Develop promotional materials to support business unit marketing activities.
• Manage the effectiveness and productivity of marketing plans and projects.
• Monitor market trends and opportunities and make appropriate recommendations.
• Lead research, assessment, development, and improvement of new and existing products and services.
• Develop and execute business marketing strategies and demand-generation programs.
• Develop product positioning and messaging that differentiates company products in the market.
• Support sales enablement by communicating product value propositions and creating tools that support the sales process.
• Plan and manage the launch of new products and coordinate cross-functional implementation.
• Maintain overall responsibility for brand management, corporate identity, and brand growth.
• Ensure effective internal communication of marketing objectives across the organization.
• Develop a strong brand positioning strategy that differentiates Britam from competitors and enhances customer value.
• Analyze consumer, category, and brand information to support channel marketing and sales initiatives.
• Manage the company’s digital footprint and maximize value through strong media presence and engagement.
• Monitor competitor activities across digital, print, and electronic platforms and provide business recommendations.
• Conduct analysis of loss accounts and recommend strategies to improve customer retention.
• Manage the marketing budget and ensure effective utilization of resources.
• Perform any other duties assigned from time to time.
• Deliver performance objectives as defined in the departmental Strategy Map, Balanced Scorecard, and Personal Scorecard.

• Computer literacy.
• In-depth understanding of business operations and concepts.
• General knowledge of insurance regulatory requirements.
• General knowledge of general insurance systems, processes, procedures, and concepts.
• Sales and marketing management skills.

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Professional Marketing Qualification (CIM or equivalent).